本文選題：圖書 + 出版�。� 參考：《湖南大學(xué)》2010年碩士論文

【摘要】： 圖書出版作為一個特殊行業(yè),備受政府重視。從圖書出版企業(yè)成立的審批,到圖書出版企業(yè)的專業(yè)分工,國家都有著嚴(yán)格的政策規(guī)定,圖書定價政策也不例外。建國以來,圖書出版業(yè)無論是國家政策還是經(jīng)營理念都發(fā)生了很大變化。圖書定價政策也經(jīng)歷了三個發(fā)展階段：即圖書統(tǒng)一定價政策、有限統(tǒng)一定價政策和自由定價政策。三種圖書定價政策在特定階段都促進(jìn)了圖書出版業(yè)的發(fā)展,同時也引發(fā)了諸多爭議和問題。為探討現(xiàn)行的中國圖書市場應(yīng)用何種圖書定價政策來加以規(guī)范和指導(dǎo),本文對圖書定價政策進(jìn)行了全方位的分析和研究。 論文從研究我國圖書定價政策制定的影響因素入手,探討了圖書定價政策制定的原則、實施條件,研究了圖書統(tǒng)一定價政策、有限統(tǒng)一定價政策和自由定價政策各自制定的歷史背景、依據(jù)、原則以及實施條件,并重點分析了三種定價政策給圖書業(yè)帶來的影響。研究認(rèn)為目前實行的圖書自由定價政策雖然較之過去有很大進(jìn)步,但在圖書市場中仍存在各種問題,如圖書業(yè)的無序競爭、盜版嚴(yán)重、圖書價格高漲等,這在一定程度上導(dǎo)致人們產(chǎn)生對圖書市場發(fā)展前景不明朗的擔(dān)憂。在此基礎(chǔ)上,筆者提出完善和創(chuàng)新我國的圖書定價政策,即在對圖書具體分類的基礎(chǔ)上,將目前單一的圖書自由定價政策,細(xì)分為公益服務(wù)類圖書統(tǒng)一定價政策、有限自由類圖書定價政策和市場競爭類圖書自由定價政策,并針對每類圖書定價政策進(jìn)行了具體論述,旨在為形成合理的圖書定價政策提供參考,推動我國圖書定價政策的科學(xué)性、規(guī)范性和合理性,從而促進(jìn)我國圖書出版業(yè)的健康、穩(wěn)定和可持續(xù)發(fā)展。
[Abstract]:As a special industry, book publishing has been attached great importance by the government. From the examination and approval of the establishment of book publishing enterprises to the professional division of labor of book publishing enterprises, the country has strict policies and regulations, and book pricing policy is no exception. Since the founding of the people's Republic of China, great changes have taken place in the book publishing industry, both in terms of national policy and business philosophy. Book pricing policy has also gone through three stages: unified book pricing policy, limited unified pricing policy and free pricing policy. The three kinds of book pricing policies have promoted the development of the book publishing industry in the specific stage, and also caused many disputes and problems. In order to discuss what kind of book pricing policy is used to standardize and guide the current book market in China, this paper makes a comprehensive analysis and research on the book pricing policy. Starting with the study of the influencing factors of the book pricing policy in China, the paper discusses the principles and conditions of the book pricing policy, and studies the unified book pricing policy. The historical background, basis, principle and implementation conditions of the limited unified pricing policy and the free pricing policy are analyzed respectively, and the impact of the three pricing policies on the book industry is analyzed. The study believes that although the current policy of free pricing of books has made great progress compared with the past, there are still various problems in the book market, such as the disorderly competition in the book industry, the serious piracy of books, the high price of books, and so on. This, to some extent, has led to concerns about the future of the book market. On this basis, the author proposes to perfect and innovate the book pricing policy of our country, that is, on the basis of the specific classification of books, the single book free pricing policy is subdivided into the unified pricing policy of public service books. The limited free book pricing policy and the market competition book free pricing policy are discussed in detail for each kind of book pricing policy in order to provide reference for the formation of a reasonable book pricing policy. In order to promote the healthy, stable and sustainable development of China's book publishing industry, it is necessary to promote the scientific, normative and rational book pricing policy in China.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G235-F

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 吳彥超;竇林林;;對網(wǎng)絡(luò)書店超低折扣售書方式的思考[J];中國出版;2011年24期

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本文編號：1869913