本文選題：溝通渠道 + 溝通氛圍��； 參考：《中國科技期刊研究》2017年11期

【摘要】：【目的】分析溝通行為通過作者滿意度影響作者忠誠度的實現(xiàn)機理,為提升科技期刊作者滿意度和忠誠度提供對策建議�！痉椒ā炕跍贤ㄐ袨槔碚摌嫿ǹ萍计诳庉嬇c作者之間的溝通行為影響作者忠誠度的結構方程模型,對《中國細胞生物學學報》的作者群體進行問卷調查,通過網(wǎng)絡問卷的方式采集數(shù)據(jù),并運用AMOS17.0和SPSS16.0進行檢驗�！窘Y果】溝通渠道和溝通氛圍雖然不能直接提升作者忠誠度,但可以通過改善作者滿意度間接提升作者忠誠度;溝通效率不僅直接提升作者忠誠度,而且通過作者滿意度間接提升作者忠誠度。溝通行為的三個維度具有內在邏輯聯(lián)系,溝通渠道有助于改善溝通氛圍,提升溝通效率�！窘Y論】科技期刊應努力與作者群體建立多樣化的溝通渠道,不斷改善科技期刊編輯與作者之間的溝通氛圍,通過改善作者滿意度來提升作者忠誠度。
[Abstract]:[objective] to analyze the effect of communication behavior on the realization of author loyalty through author satisfaction. [methods] based on the theory of communication behavior, the structural equation model of communication behavior between editors and authors was established, which affected the author's loyalty. The authors of the Chinese Journal of Cell Biology were investigated by questionnaire, the data were collected by network questionnaire, and tested by AMOS17.0 and SPSS16.0. [results] Communication channels and communication atmosphere could not directly enhance the author's loyalty. However, the author's loyalty can be improved indirectly by improving the author's satisfaction, and the communication efficiency can not only directly enhance the author's loyalty, but also indirectly enhance the author's loyalty through the author's satisfaction. The three dimensions of communication behavior have internal logical connections, and communication channels can help to improve communication atmosphere and communication efficiency. [conclusion] Sci-tech journals should strive to establish a variety of communication channels with authors. Continuously improve the communication atmosphere between editors and authors of sci-tech journals, and improve the author's loyalty by improving the author's satisfaction.
【作者單位】： 《中國細胞生物學學報》編輯部;
【分類號】：G237.5
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本文編號：1814619