發(fā)布時間：2018-04-17 13:26

  本文選題：版面設計 + 易讀性��； 參考：《南京藝術學院》2011年碩士論文

【摘要】：報紙作為一種傳統(tǒng)的視覺傳播媒體,與我們的生活息息相關,并扮演著極其重要的角色。然而當今媒體市場競爭異常激烈,報紙如何在眾多媒體競爭中脫穎而出,吸引住廣大讀者群,除了重視新聞內(nèi)容本身,充分發(fā)揮版面藝術優(yōu)勢,增強報紙版面設計的易讀性也尤為重要。 本文從理論與實踐兩方面對報紙易讀性進行剖析;并結合視覺生理學和心理學、平面設計學等方面對報紙的易讀規(guī)律進行了論述。文章通過分析讀者閱讀路徑,整合版面設計語言,探討了現(xiàn)代報紙版面應當如何進行設計,并提出了簡約易讀是現(xiàn)代報紙的設計趨勢,強調(diào)了視覺中心設計的重要性,以及在擁有整體風格下創(chuàng)建自己品牌形象的必要性。最后通過解析當前報紙媒體存在的一些版式弊端,提出了個人的一點思考和建議,并在提高讀者閱讀舒適度方面做出一點探索。
[Abstract]:Newspaper, as a traditional visual media, is closely related to our life and plays an extremely important role.However, today's media market is extremely competitive. How can newspapers stand out among the numerous media competitions and attract a large number of readers, in addition to attaching importance to news content itself and giving full play to the advantages of layout art?It is also important to enhance the readability of newspaper layout.This paper analyzes the readability of newspapers from the aspects of theory and practice, and discusses the readability of newspapers from the aspects of visual physiology and psychology, graphic design and so on.By analyzing readers' reading path and integrating layout design language, this paper discusses how modern newspaper layout should be designed, points out that simple and easy reading is the design trend of modern newspaper, and emphasizes the importance of visual center design.And in the overall style under the creation of their own brand image necessity.Finally, by analyzing some disadvantages of the current newspaper media, this paper puts forward some personal thoughts and suggestions, and makes a little exploration in improving the readers' reading comfort.
【學位授予單位】：南京藝術學院
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：G213

【參考文獻】

相關期刊論文 前1條

1 許向東;;報紙版面如何吸引讀者——試論視覺設計的意識和技能[J];新聞三昧;2009年09期

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本文編號：1763794