本文選題：城市雜志 + 城市形象　； 參考：《湖北大學》2012年碩士論文

【摘要】：武漢市是一座擁有3500年歷史的城市,自古以來便是長江沿岸的重要交通樞紐,因此逐漸形成了以碼頭文化為主的市民文化。隨著解放以來城市化進程的不斷推進,武漢市區(qū)面積和人口總數(shù)逐年增加,加上碼頭文化中的負面性,使得武漢市長期以“超級大縣城”的形象示人。作為生活在武漢市里的最重要的主體——武漢人,也有著非常鮮明的特點即市井氣非常濃厚,一方面熱情、義氣；方面又略顯粗狂和素質(zhì)較差,前段時間引發(fā)廣泛討論的“漢罵”問題就是最突出的表現(xiàn)。因而武漢市城市形象的現(xiàn)狀可以概括為城市面積大、擁有“九省通衢”的交通和個性粗狂的市民。良好城市形象的建構(gòu)應該包括政府、市民、媒體等的共同努力,本文主要探討的是媒體對城市形象的建構(gòu),并以作為城市雜志的《大武漢》為樣本進行分析。 基于此,本文將綜合傳播學、新聞學、文化學等方面的相關(guān)知識,運用理論分析及文本分析等研究方法,分析城市雜志是如何對城市的形象進行建構(gòu)和影響。本文從武漢的歷史、城市化進程入手,以《大武漢》雜志為城市雜志的樣本,通過對城市雜志的界定,進而深層次挖掘城市雜志與城市形象的關(guān)系,從對《大武漢》雜志的內(nèi)容、話語等進行分析,指出該雜志是如何建構(gòu)武漢市城市形象的。最后對《大武漢》雜志在發(fā)展過程中出現(xiàn)的問題和缺陷提供對策分析進而為城市雜志在其發(fā)展過程中更好的建構(gòu)城市形象提供有建設性的意見。
[Abstract]:Wuhan is a city with a history of 3500 years and has been an important transportation hub along the Yangtze River since ancient times.With the development of urbanization since liberation, the area of Wuhan urban area and the total population increase year by year, plus the negativity of wharf culture, which makes Wuhan show people with the image of "super big county" for a long time.As the most important subject of life in Wuhan, Wuhan people also have very distinct characteristics, that is, the city has a very strong well gas, on the one hand, enthusiasm, righteousness; on the other hand, it is slightly rough and of poor quality.The question of "Han scolding", which has aroused extensive discussion, is the most outstanding performance.Therefore, the present situation of Wuhan city image can be summed up as a large city area, with "nine provincial thoroughfare" traffic and personality of the citizens.The construction of a good city image should include the joint efforts of the government, citizens, media and so on. This paper mainly discusses the construction of the city image by the media, and takes "Big Wuhan" as a city magazine as a sample to analyze.Based on this, this paper will synthesize the related knowledge of communication, journalism, culture and so on, and analyze how the city magazine constructs and influences the image of the city by using the methods of theoretical analysis and text analysis.Based on the history of Wuhan and the process of urbanization, this paper takes the "Great Wuhan" magazine as the sample of the city magazine, through the definition of the city magazine, and then deeply excavates the relationship between the city magazine and the city image.Based on the analysis of the content and discourse of the magazine, this paper points out how the magazine constructs the city image of Wuhan.In the end, the author analyses the problems and defects in the process of development of "Big Wuhan" magazine, and provides constructive suggestions for the city magazine to construct a better city image in the process of its development.
【學位授予單位】：湖北大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：G206

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