本文選題：繪本　切入點(diǎn)：原創(chuàng)性　出處：《編輯學(xué)刊》2017年05期 　論文類型：期刊論文

【摘要】：原創(chuàng)性繪本的建設(shè)在傳統(tǒng)紙質(zhì)出版轉(zhuǎn)型發(fā)展過程中機(jī)遇與挑戰(zhàn)并存。一方面,在文化多元的背景下,尋找本土文化的立場和支點(diǎn),在傳統(tǒng)文化及其美學(xué)中尋找豐厚的資源,另一方面,在網(wǎng)絡(luò)文化和數(shù)字技術(shù)充分發(fā)展的今天,以開放性的思維和態(tài)度,依托新技術(shù)新理念構(gòu)筑的融合媒介資源推動中國原創(chuàng)性繪本出版?zhèn)鞑サ倪M(jìn)步和升華。以當(dāng)代思維、當(dāng)代方式形塑中國意象中國風(fēng)格,演繹中國故事,這是中國原創(chuàng)性繪本走向新生的必由之路。
[Abstract]:On the one hand, under the background of cultural diversity, we should look for the standpoint and fulcrum of native culture, and seek rich resources in traditional culture and aesthetics. On the other hand, with the full development of network culture and digital technology, with the open thinking and attitude, the fusion media resources constructed by the new technology and new idea promote the progress and sublimation of the publishing and dissemination of Chinese original picture books. It is the only way for Chinese original picture book to develop into a new life by shaping Chinese image Chinese style and deducing Chinese story in contemporary style.
【作者單位】： 上海人民美術(shù)出版社;
【分類號】：G239.2
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本文編號：1646708