本文選題：中盤　切入點(diǎn)：信息化　出處：《華中科技大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：自上個(gè)世紀(jì)末開始，全球信息技術(shù)飛速發(fā)展，伴隨因特網(wǎng)的出現(xiàn)和普及，信息技術(shù)迅速滲透到社會(huì)生活的各個(gè)領(lǐng)域，并帶來了各領(lǐng)域“質(zhì)”的飛躍。信息化建設(shè)成為各行各業(yè)增強(qiáng)自身管理效率和核心競(jìng)爭(zhēng)力的重要手段。 中盤是連接出版供應(yīng)鏈中的出版商和零售點(diǎn)，具有綜合物流、書業(yè)信息流、資金流通等強(qiáng)大功能的大型中間商，其主要職能就是流通職能。其信息化建設(shè)需利用信息技術(shù)整合供應(yīng)鏈，在出版物流通、書業(yè)信息傳輸、資金流通等環(huán)節(jié)隨時(shí)了解供應(yīng)與銷售動(dòng)態(tài)，實(shí)現(xiàn)效益的最大化，從而實(shí)現(xiàn)整個(gè)出版生產(chǎn)銷售供應(yīng)鏈的最優(yōu)化。 在出版信息化已經(jīng)成為出版業(yè)發(fā)展不可阻擋的趨勢(shì)下，作為出版系統(tǒng)中不可或缺的部分——中盤，其信息化的建設(shè)也成為出版信息化建設(shè)一個(gè)重要的部分。出版集團(tuán)化、規(guī)模化的發(fā)展，我國(guó)出版業(yè)由“出版大國(guó)”向“出版強(qiáng)國(guó)”的轉(zhuǎn)變都對(duì)中盤信息化建設(shè)提出了要求。 本文以英格拉姆、東販、KNV為例分別分析了美、日、德三個(gè)出版強(qiáng)國(guó)的中盤信息化發(fā)展的現(xiàn)狀，并以新華文軒為例，對(duì)比分析我國(guó)中盤信息化建設(shè)的現(xiàn)狀和存在的問題：信息不對(duì)稱嚴(yán)重，出版系統(tǒng)信息不流暢；流通企業(yè)各自為政，物流標(biāo)準(zhǔn)化程度低；綜合性信息人才缺乏，服務(wù)意識(shí)淡薄。其導(dǎo)致信息化滯后的原因有：思想觀念上的認(rèn)識(shí)不到位；行政體制左右信息化步伐；信息技術(shù)水平良莠不齊；信息人才長(zhǎng)期受到忽視。針對(duì)信息化建設(shè)中存在的問題，本文從觀念、技術(shù)和管理三個(gè)層面提出了若干對(duì)策。在觀念層面上，，政府需樹立開放、服務(wù)觀念；企業(yè)需樹立正確的信息化意識(shí)。在技術(shù)層面上，需建立資源數(shù)據(jù)庫(kù)，實(shí)現(xiàn)資源共享；建設(shè)現(xiàn)代物流中心，實(shí)現(xiàn)規(guī)模發(fā)展；統(tǒng)一“三個(gè)標(biāo)準(zhǔn)”，促進(jìn)物流高效化；優(yōu)化供應(yīng)鏈服務(wù)，提高信息利用率。在管理層面上，深化中盤管理體制的改革；樹立“以人為本”的管理理念；加快中盤信息化人才的培養(yǎng)。
[Abstract]:Since the end of the last century, with the rapid development of global information technology, with the emergence and popularization of the Internet, information technology has rapidly penetrated into every field of social life. Information construction has become an important means for various industries to enhance their management efficiency and core competitiveness. The middle disk is a large middleman that connects publishers and retail outlets in the publishing supply chain and has powerful functions such as integrated logistics, information flow in the book industry, capital flow, etc. Its main function is circulation function. Its information construction needs to use information technology to integrate the supply chain, in the circulation of publications, book industry information transmission, capital circulation and other links to understand the supply and marketing trends at any time, to realize the maximum benefit. So as to achieve the optimization of the entire publishing production and sales supply chain. As an indispensable part of the publishing system, the construction of information technology has become an important part of the construction of publishing information, which is an important part of the development of publishing industry, and publishing collectivization, as an indispensable part of the publishing system, has become an irresistible trend of the development of the publishing industry. With the development of scale, the change of publishing industry from "big publishing country" to "publishing power" puts forward the requirement of information construction. Taking Ingram and KNV as examples, this paper analyzes the status quo of the development of information technology in the middle of three publishing powers, namely, the United States, Japan and Germany, and takes the New Hua Wen Xuan as an example. Comparing and analyzing the present situation and existing problems of the information construction in the middle of our country: the information asymmetry is serious, the information of publishing system is not smooth, the circulation enterprises have their own affairs, the level of logistics standardization is low, the comprehensive information talents are lacking, The reasons that lead to the lag of informatization are as follows: the understanding of ideology is not in place; the administrative system is about the pace of information; the level of information technology is mixed; The information talents have been neglected for a long time. In view of the problems existing in the information construction, this paper puts forward some countermeasures from the three aspects of concept, technology and management. Enterprises need to set up correct information consciousness. On the technical level, they need to establish resource database, realize resource sharing, construct modern logistics center, realize scale development, unify "three standards", promote logistics efficiency, optimize supply chain service, In the aspect of management, we should deepen the reform of the management system of the middle plate, set up the management concept of "people-oriented", and speed up the cultivation of the talents of the information technology in the middle dish.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：G235

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