本文關(guān)鍵詞： 電子報紙 版式設(shè)計 易讀 強勢 交互　出處：《復(fù)旦大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著信息技術(shù)的不斷進步和互聯(lián)網(wǎng)的迅猛發(fā)展,傳統(tǒng)報紙面臨前所未有的挑戰(zhàn)與機遇。作為應(yīng)對,傳統(tǒng)報紙紛紛“觸網(wǎng)”。無論傳統(tǒng)報紙在網(wǎng)絡(luò)上通過何種形態(tài)實現(xiàn)傳播,最能展示傳統(tǒng)報紙基本形態(tài)的首推電子報紙,因此,電子報紙的設(shè)計制作日益受到重視。 為數(shù)眾多的電子報紙彼此間存在激烈競爭,電子報紙還要面對來自商業(yè)性網(wǎng)站、廣電媒體網(wǎng)站、電子期刊、原生網(wǎng)絡(luò)媒體等的挑戰(zhàn)。一份電子報紙要想脫穎而出,根本匕要靠內(nèi)容取勝,但所需成本不容小覷。在內(nèi)容趨同的情況下,版式設(shè)計以其直觀性最易被讀者察覺,吸引讀者停留目光,不僅有利于提高電子報紙點擊率,從而吸引廣告,甚至對讀者做出是否付費訂閱的決定也會產(chǎn)生影響。電子報紙通過版式變革,能以最小的結(jié)構(gòu)性調(diào)整,獲得最大的市場效益,不失為增強自身競爭力的一種方式。 版式設(shè)計在電子報紙編輯中的重要性日益顯現(xiàn),不少電子報紙已經(jīng)做了有益嘗試。目前相關(guān)研究多散見于網(wǎng)絡(luò)新聞實務(wù)、新媒體研究等方面,且大都針對傳統(tǒng)報紙網(wǎng)站的設(shè)計展開,對新出現(xiàn)的電子報紙形態(tài)尚未涉及。 從發(fā)展歷史看,電子報紙經(jīng)歷了早期電子版(網(wǎng)絡(luò)版)、PDF版的嘗試,直至網(wǎng)站版、數(shù)字版的繁榮,如今進入了平板版階段。從早期的簡單粗糙到如今的精致美觀,電子報紙越來越受到重視。目前可見的電子報紙形態(tài)多樣,各家電子報紙各具特色,除了內(nèi)容的豐富與優(yōu)選外,版式設(shè)計也不斷推陳出新。 電子報紙的版式設(shè)計必須從讀者的閱讀需求出發(fā),讓讀者方便快捷又不失舒適地閱讀,實際操作中又不可避免地受到內(nèi)容因素、技術(shù)因素和成本因素的制約。經(jīng)過近20年來的實踐,電子報紙在版式設(shè)計方面逐漸形成了一些較為明顯的特點,主要可歸結(jié)為易讀、造“勢”和交互三個方面。 易讀是電子報紙版式設(shè)計的出發(fā)點,主要表現(xiàn)在布局設(shè)計的模塊化、導(dǎo)航設(shè)計的人性化和文本編排的統(tǒng)一化。造“勢”是電子報紙版式設(shè)計的著力點,“勢”即強勢,電子報紙表達強勢的主要手段有圖片編排、多媒體集成、形象設(shè)計等。交互是電子報紙版式設(shè)計的吸引點，具體包括互動版塊的設(shè)計和服務(wù)板塊的設(shè)計,前者以突出便捷為要,后者需強化特色。
[Abstract]:With the rapid development of information technology and the progress of the Internet, the traditional newspaper is facing challenges and opportunities. As a response to the hitherto unknown, traditional newspapers have net. Both traditional newspapers in the network through which the realization form of communication, the most can show the traditional newspaper first electronic newspapers, basic form so that the design of electronic newspaper is made attention.
For a large number of electronic newspapers there is fierce competition among the electronic newspaper, but also face from commercial websites, websites, radio and television media, electronic journals, primary network media challenge. An electronic newspaper to simply rely on the content of dagger talent shows itself, win, but the required cost should not be underestimated. In the case of convergence. With its intuitive layout design is most easy to be aware of the reader, to attract readers to stay eyes, is not only beneficial to improve the electronic newspaper click rate to attract advertising, and even make decisions on whether to pay the subscription readers can also influence. Through the electronic newspaper format change, with the structural adjustment of the minimum and maximum market benefit. It is a way to enhance their competitiveness.
The importance of the layout design of the electronic newspaper editor has appeared, many electronic newspapers have made a useful attempt. Current researches are scattered in the network news practice, new media research, and mostly designed for traditional newspaper website, the electronic newspaper form emerging is not involved.
From the development of history, experienced early electronic newspaper electronic version (network version), try the PDF version, until the website version, the digital version of the boom, now enter the tablet version of the stage. From the early simple to fine appearance now, electronic newspapers pay more and more attention. At present the electronic newspaper form visible diversity. The electronic newspaper features, in addition to rich content and selection, layout also continued to emerge.
The layout design of electronic newspaper must proceed from the needs of readers, readers convenient yet comfortable to read, and the actual operation will inevitably be restricted content factors, technical factors and cost factors. After almost 20 years of practice, electronic newspapers to form some of the more obvious features gradually in the layout design that can be summarized as read, made "potential" and the interaction of three aspects.
Readability is the starting point of electronic newspaper layout design, mainly in the modular layout design, navigation design, humanization and text layout unification. "Potential" is the focal point of the electronic newspaper layout design of the "potential" is a strong expression in the electronic newspaper has strong picture layout, multimedia integration and image design. Interaction is the electronic newspaper layout design to attract, including the design of interactive section design and services sectors, in order to highlight the former to the latter is convenient, need to strengthen the characteristics.

【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G213

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