本文關(guān)鍵詞：河南省《故事家》期刊轉(zhuǎn)企改制調(diào)研分析　出處：《河南大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 故事家 轉(zhuǎn)企改制 河南省非時(shí)政期刊

【摘要】：深化文化體制改革,推動(dòng)社會(huì)主義文化大發(fā)展、大繁榮是黨的十七屆六中全會(huì)做出的重大決定,深化非時(shí)政類報(bào)刊出版單位轉(zhuǎn)企改制是落實(shí)十七屆六中全會(huì)決定的具體措施之一。2011年5月8日,原國(guó)家新聞出版總署(國(guó)家版權(quán)局)下達(dá)指示,要求全國(guó)非時(shí)政類報(bào)刊出版單位年內(nèi)全面展開轉(zhuǎn)企改制,并在2012年9月底前全面完成轉(zhuǎn)制任務(wù)。同年,中央和地方同步推進(jìn),分批次進(jìn)行。我省非時(shí)政類期刊轉(zhuǎn)企改制于2011年9月正式開始。按照國(guó)家要求,非時(shí)政類報(bào)刊出版單位體制改革有4項(xiàng)目標(biāo)任務(wù)：一是分期分批按照規(guī)范程序完成非時(shí)政類報(bào)刊出版單位轉(zhuǎn)企改制,使之成為能獨(dú)立承擔(dān)社會(huì)法律責(zé)任的市場(chǎng)主體；二是整合出版資源,培育一批導(dǎo)向正確、主業(yè)突出、實(shí)力雄厚、核心競(jìng)爭(zhēng)力強(qiáng)的大型報(bào)刊傳媒集團(tuán)公司；三是走內(nèi)涵式發(fā)展道路,調(diào)整結(jié)構(gòu)和布局,形成一批專、精、特、新的現(xiàn)代報(bào)刊出版企業(yè)；四是實(shí)行嚴(yán)格的報(bào)刊出版市場(chǎng)準(zhǔn)入機(jī)制,建立健全市場(chǎng)退出機(jī)制,關(guān)停并轉(zhuǎn)一批不符合市場(chǎng)準(zhǔn)入條件、不具備報(bào)刊出版資質(zhì)和違規(guī)出版以及嚴(yán)重虧損、資不抵債的報(bào)刊出版單位。 我省知名期刊《故事家》就是按照國(guó)家要求率先轉(zhuǎn)企改制的單位之一,并且取得了可喜的成績(jī)。本文以首批39家非時(shí)政類報(bào)刊轉(zhuǎn)企改制名錄中的《故事家》為例,通過(guò)對(duì)該期刊多次實(shí)際調(diào)查走訪,獲得第一手的資料,并整理研究分析所得。《故事家》作為河南省內(nèi)故事類期刊,因其趣味性、娛樂(lè)性,被普通群眾所喜聞樂(lè)見的生動(dòng)活潑的形式和貼近當(dāng)下社會(huì)生活的內(nèi)容而擁有較廣泛的受眾基礎(chǔ)及影響力。同時(shí),作為河南省內(nèi)早期創(chuàng)辦的期刊之一,《故事家》從創(chuàng)辦至今,經(jīng)歷了省內(nèi)期刊發(fā)展的各個(gè)階段,其自身的發(fā)展歷程也是河南省非時(shí)政期刊發(fā)展的一個(gè)縮影。在當(dāng)前文化體制改革進(jìn)程中,《故事家》也作為我省文化體制改革的先遣部隊(duì),實(shí)施了一系列的轉(zhuǎn)企改制具體措施,主要包括企業(yè)市場(chǎng)主體確立、資源整合、經(jīng)營(yíng)策略轉(zhuǎn)變、人員重組等,有體制的陣痛,有心靈的沖撞,更有不盡的苦難和阻力,也有改制完成后成功的喜悅。 《故事家》期刊社改制整體進(jìn)程歷時(shí)近一年,認(rèn)真總結(jié)和反思其整個(gè)過(guò)程,期間雖遇到各種難題,但也有不少啟迪和經(jīng)驗(yàn)。首先,由于河南省內(nèi)下發(fā)指導(dǎo)文件時(shí)間較晚,時(shí)間緊迫,該期刊轉(zhuǎn)企改制進(jìn)程倉(cāng)促,各項(xiàng)申報(bào)工作雖依次展開,但企業(yè)身份短時(shí)間內(nèi)仍難確定。該期刊充分搶抓機(jī)遇,利用政策支持,在文件下發(fā)以后,隨即掛牌成立有限責(zé)任公司。在其市場(chǎng)主體確立的前提下,各項(xiàng)資源整合工作依次推進(jìn)。其次,脫離財(cái)政支持,企業(yè)各項(xiàng)資產(chǎn)整合后資金吃緊,但該期刊適時(shí)調(diào)整經(jīng)營(yíng)策略,科學(xué)決策,果斷運(yùn)作,抓大放小,著眼自身最具競(jìng)爭(zhēng)力的部分,做精做細(xì),提高了期刊整體水平,從而增強(qiáng)了企業(yè)競(jìng)爭(zhēng)力。最后,也是轉(zhuǎn)企改制過(guò)程中最難的問(wèn)題,即人員問(wèn)題。這是轉(zhuǎn)企改制的難點(diǎn),也是重點(diǎn)。改制的主要原則是“以人為本”,最大限度的維護(hù)廣大職工的利益。針對(duì)人員問(wèn)題,《故事家》期刊社按照“老人老辦法、新人新辦法”的原則,妥善做好分流安置和待遇銜接工作。轉(zhuǎn)制前已離退休人員和轉(zhuǎn)制提前退休人員的,離退休待遇標(biāo)準(zhǔn)不變。對(duì)在編老員工,有自愿退休意向的,給予一次性經(jīng)濟(jì)補(bǔ)償；由原單位一次性發(fā)放。新員工一律采取合同制,依法簽訂勞務(wù)合同,并交納社會(huì)保險(xiǎn)。人員重組和妥善安置,解決了最大的難題,也為企業(yè)以后的改制工作和穩(wěn)定發(fā)展奠定了基礎(chǔ)。 改制后的雜志社,克服了長(zhǎng)期形成的編輯出版內(nèi)容單一、經(jīng)營(yíng)形式單一、抗風(fēng)險(xiǎn)能力弱等弊端,成立了河南故事家雜志社有限責(zé)任公司,完成了由事業(yè)向企業(yè)的轉(zhuǎn)變。靈活的企業(yè)結(jié)構(gòu)和管理方式,加上年輕的團(tuán)隊(duì),結(jié)合時(shí)下流行的元素,廣泛應(yīng)用最新的傳播技術(shù),使得《故事家》雜志煥發(fā)了新的生機(jī)和活力。 河南省是一個(gè)文化大省,多年來(lái),河南的非時(shí)政類報(bào)刊出版單位經(jīng)歷了過(guò)去的輝煌,也經(jīng)受了新時(shí)期來(lái)自新媒體的沖擊和磨難,如何適應(yīng)新的市場(chǎng)形勢(shì),迎接新的挑戰(zhàn),本文嘗試通過(guò)剖析《故事家》經(jīng)營(yíng)管理制度改革中的遇到的問(wèn)題及其解決的主要對(duì)策和途徑探索,希望提取出非時(shí)政類報(bào)刊出版單位在轉(zhuǎn)企改制中可能遇到的主要共性問(wèn)題,并從其轉(zhuǎn)企改制的有效方法和途徑探索中總結(jié)出有價(jià)值的經(jīng)驗(yàn)和教訓(xùn),以期對(duì)隨后我省的非時(shí)政類報(bào)刊出版單位轉(zhuǎn)企改制工作提供有效參考和借鑒。同時(shí),對(duì)《故事家》雜志社有限公司的經(jīng)營(yíng)創(chuàng)新之處進(jìn)行簡(jiǎn)單的闡述,希望對(duì)河南省內(nèi)其他文化類企業(yè)經(jīng)營(yíng)發(fā)展有所幫助。
[Abstract]:Deepen the reform of the cultural system, to promote socialist cultural development and prosperity of the party is a major decision made in the sixth Plenary Session of the 17th CPC Central Committee, deepening non political newspapers and publishing units into enterprises is one of the specific measures to implement the decision in the sixth Plenary Session of the 17th CPC Central Committee to.2011 in May 8th, the former State Press and Publication Administration (National Copyright Bureau) issued instructions, request the national non political newspapers and publishing the unit in full swing into enterprises, and fully completed the restructuring task before the end of September 2012. In the same year, the central and local synchronization, divided into batches. News periodicals restructuring began officially in September 2011 than in our province. In accordance with national requirements, non political newspapers and publishing unit system reform has 4 goals: one is the installment in accordance with standard procedures to complete the non political newspapers and publishing units into enterprises, making it able to bear the social independent legal liability The main body of market; the two is the integration of publishing resources, foster a number of correct orientation, to highlight the main industry, the strength of large media group with strong core competitiveness; three is the connotative development, adjust the structure and layout, the formation of a number of specialized, refined, special, new modern newspaper publishing enterprise; four is to implement the newspaper published strict market access mechanism, establish and improve the market exit mechanism, close a number does not meet the market access conditions, do not have the qualification of publications and illegal publication and serious losses, insolvency of the newspaper publishing units.
< > famous journal story home in our province is one of the first in accordance with national requirements of transformation units, and achieved gratifying results. In this paper, the first batch of 39 non political newspapers turn "Story Home > enterprises in the list as an example, based on the Practical Journal survey, obtain first-hand information. Study and analysis of the story. Home > as Henan province story journals for its fun, entertainment, is loved by the common people in the form of lively and vivid and close to the current social life content and have a wide audience base and shadow force. At the same time, as one of the earliest journals in Henan Province," the story home > from its inception, has experienced various stages in the development of the journal, a microcosm of the development of the non political journal development itself but also in Henan province. In the process of cultural system reform, < > Home story As the cultural system reform xianqianbudui, implemented a series of reform measures, including the establishment of enterprise market, integration of resources, business strategy, personnel restructuring, system of labor, there is a collision, more endless suffering and resistance, also have the joy of success of the reform after the completion of.
< > Story Home Journal restructuring the whole process lasted nearly a year, serious summary and reflection of the whole process, while during the encounter various problems, but there are a lot of inspiration and experience. First, because Henan Province issued guidance documents of late, the time is urgent, the transformation process of the journal the declaration is hasty, in order to start, but the enterprise identity within a short period of time is still difficult to determine. The journal fully seize the opportunity, through policy support, after the document issued, immediately set up a limited liability company. In the premise of the establishment of the main market, the integration of resources in order to promote work. Secondly, from the financial support of all assets of the enterprise integration after the money is tight, but the journal timely adjust business strategy, scientific decision-making, decisive operation, control, focus on their own the most competitive part, do fine, improve the overall level of journals, so as to enhance the enterprise Competitiveness. Finally, the most difficult is the transformation process, namely the personnel problem. This is difficult, enterprise restructuring is the key. The main principle of the reform is "people-oriented", to maximize the maintenance workers. Aiming at the problem of persons "story > journal according to" the old way new approaches, principles, proper treatment and resettlement of convergence work. Before the conversion of retirees and transformed early retirees, retirement compensation standards unchanged. In the series of old employees, voluntary retirement intentions, to give a one-time economic compensation; the original unit of one-time payment of new employees will be taken. In accordance with the contract, signed labor contracts and pay social insurance. Personnel reorganization and properly solve the biggest problem, also laid the foundation for the reform and stable development of enterprises in future.
After the restructuring of the magazine, to overcome the long form of editing and publishing the contents of a single business, form a single, weak ability to resist risks and drawbacks, the establishment of the Henan Story Magazine limited liability company, completed the transition from institutions to enterprises. The enterprise management structure and flexible way, together with the young team, combined with the popular the most widely used elements, new communication technology, the "story home magazine full of new vigor and vitality.
Henan province is a big cultural province, over the years, non political newspapers Henan publishing units experienced the glorious past, have withstood the test of the new period and suffering from the impact of new media, how to adapt to the new market situation, meet new challenges, this paper attempts to analyze main countermeasures and ways of problems encountered in the reform. Story Home > management system and solutions in the exploration, hope to extract non political newspapers and publishing unit of the common problems that may be encountered in the transformation of, and summarizes the valuable experiences and lessons from the reform of the effective methods and ways of exploration, with a view to subsequent non political newspapers our province's publishing units to provide effective reference for enterprise restructuring work. At the same time, a simple exposition on "Story Home > magazine Limited business innovation, hope to Henan province and other cultural enterprises The development of the business is helpful.

【學(xué)位授予單位】：河南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：G231

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