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中國進(jìn)口澳大利亞葡萄酒的發(fā)展、現(xiàn)狀與走勢(shì)研究

發(fā)布時(shí)間:2024-04-06 18:27
  隨著我國經(jīng)濟(jì)發(fā)展和社會(huì)進(jìn)步,民眾對(duì)葡萄酒的消費(fèi)需求也水漲船高,近年來從對(duì)華葡萄酒出口貿(mào)易中獲益最多的是澳大利亞。澳大利亞葡萄酒對(duì)華出口額(不含港澳臺(tái))自2015年的4.4億美元飛速增至2019年的8.1億美元,增長了85%。澳大利亞在2019年超越法國,一躍成為中國最大的葡萄酒進(jìn)口來源國。然而好景不長,風(fēng)頭正盛的澳大利亞葡萄酒對(duì)華出口在步入2020年后卻遭遇頗多波折,在新冠肺炎疫情蔓延全球、中澳政治外交關(guān)系不斷惡化、中方發(fā)起反傾銷和反補(bǔ)貼調(diào)查等因素的共同影響下,澳大利亞葡萄酒對(duì)華出口正在遭遇有史以來最嚴(yán)重的挑戰(zhàn)。作為2020年以來經(jīng)常出現(xiàn)在中澳媒體新聞報(bào)道中的熱點(diǎn)事件,中澳葡萄酒貿(mào)易糾紛逐漸進(jìn)入中國大眾特別是學(xué)者專家的視野,因此,對(duì)中澳葡萄酒貿(mào)易的針對(duì)性研究在今天具有了獨(dú)特的學(xué)術(shù)價(jià)值和現(xiàn)實(shí)意義。已經(jīng)有相關(guān)領(lǐng)域的專家學(xué)者從不同的角度和切入點(diǎn)發(fā)表觀點(diǎn),但現(xiàn)有的文獻(xiàn)資料仍存在諸多不足。首先,變化頻仍的中澳經(jīng)貿(mào)、政治關(guān)系蘊(yùn)含巨大的不確定性,現(xiàn)有研究的數(shù)據(jù)和事例稍顯過時(shí),其參考性略有下降;其次,2020年8月中國商務(wù)部宣布對(duì)澳大利亞的葡萄酒相繼發(fā)起反傾銷和反補(bǔ)貼調(diào)查,2021年3月,中方最終裁定...

【文章頁數(shù)】:81 頁

【學(xué)位級(jí)別】:碩士

【文章目錄】:
Acknowledgements
Abstract
摘要
Chapter One Introduction
    1.1 Background
    1.2 Literature Review
    1.3 Objectives and Implications of the Study
    1.4 Methodology and Related Theories
Chapter Two Development of China-Australia Wine Trade
    2.1 Features of China-Australia Wine Trade
    2.2 Factors That Fuel China’s Import of Australian Wine
        2.2.1 China’s Huge Wine Consumption Demand
        2.2.2 Significant Cost Advantages of Australian Wine Exports to China
        2.2.3 Australian Government’s Supportive Policies and Subsidies for Its Wine Industry
        2.2.4 Active and Adequate Marketing Activities of Australian Wine Industry
    2.3 Factors That Harm China’s Import of Australian Wine
        2.3.1 The Spread of COVID-19 Pandemic
        2.3.2 The Plunge of China-Australia Political and Diplomatic Relations
        2.3.3 China’s Anti-dumping and Countervailing Investigations on Australian Wine
        2.3.4 Preliminary Rulings of China’s Investigations on Australian Wine
Chapter Three Analysis and Prospect of Future China-Australia Wine Trade
    3.1 The Results of Anti-dumping Investigation:A Decisive Factor
    3.2 Different Substitutabilities between the Two Countries
    3.3 Chile and France:Major Beneficiaries
    3.4 South Australia:The Hardest Hit State
    3.5 Treasury Wine Estates(TWE):from a Winner to a Loser
    3.6 Mending Political and Diplomatic Relations:An Important Step to Be Taken
Chapter Four Feasible Solutions for China and Australia
    4.1 SWOT Analysis on China
        4.1.1 Strengths of China
        4.1.2 Weakness of China
        4.1.3 Opportunities for China
        4.1.4 Threat for China
    4.2 Feasible Solutions for China
    4.3 SWOT Analysis on Australia
        4.3.1 Strengths of Australia
        4.3.2 Weakness of Australia
        4.3.3 Opportunity for Australia
        4.3.4 Threats for Australia
    4.4 Feasible Solutions for Australia
Chapter Five Conclusion
    5.1 Major Findings of the Research
    5.2 Limitation
Bibliography



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