【摘要】：隨著我國社會(huì)經(jīng)濟(jì)發(fā)展,公路工程項(xiàng)目的開發(fā)建設(shè)在國家戰(zhàn)略中的地位也愈加重要。近年來,工程總承包模式在縮短工期、提高質(zhì)量、節(jié)約造價(jià)等方面的優(yōu)越性越來越受到重視,在電力、石油、化工等行業(yè)得到了很好的應(yīng)用,但在公路工程領(lǐng)域仍處于探索階段,特別是在公路工程總承包項(xiàng)目投標(biāo)決策方面,相關(guān)的理論研究還很薄弱,因此對公路工程總承包項(xiàng)目投標(biāo)決策問題展開深入研究具有現(xiàn)實(shí)意義。本文從公路工程總承包企業(yè)角度出發(fā),圍繞公路工程總承包項(xiàng)目投標(biāo)前期決策、投標(biāo)報(bào)價(jià)決策兩個(gè)問題展開深入研究,為總承包企業(yè)提高投標(biāo)競爭力提供理論指導(dǎo)。首先,通過對公路工程總承包理論進(jìn)行研究,將本文所指的公路工程總承包項(xiàng)目的范圍界定為從初步設(shè)計(jì)開始的總承包項(xiàng)目;通過對公路工程總承包項(xiàng)目的投標(biāo)決策理論進(jìn)行分析,將公路工程總承包項(xiàng)目投標(biāo)決策分為投標(biāo)前期決策階段和投標(biāo)后期決策階段。其次,從總承包企業(yè)、總承包項(xiàng)目和總承包企業(yè)外部主體三方面對投標(biāo)前期決策的影響因素進(jìn)行了分析,并將SWOT定性分析方法與定量分析方法相結(jié)合建立了投標(biāo)前期決策的簡單模型。再次,通過對公路工程總承包項(xiàng)目投標(biāo)后期的工作內(nèi)容進(jìn)行分析,并基于公路工程總承包模式的特點(diǎn),提出了總承包企業(yè)編制技術(shù)方案、管理方案、商務(wù)方案的策略。在商務(wù)方案報(bào)價(jià)策略中,基于我國工程量清單計(jì)價(jià)模式的特點(diǎn)將投標(biāo)報(bào)價(jià)分為了工程成本和標(biāo)高金,提出總承包企業(yè)應(yīng)當(dāng)采取成本+利潤+風(fēng)險(xiǎn)費(fèi)的投標(biāo)報(bào)價(jià)估算方法。最后,在前人的研究基礎(chǔ)上,從標(biāo)高金的組成出發(fā),分別建立了利潤影響因素集和風(fēng)險(xiǎn)費(fèi)影響因素集,并運(yùn)用網(wǎng)絡(luò)層次分析法和模糊綜合評(píng)價(jià)法建立了標(biāo)高金的決策模型,為總承包企業(yè)投標(biāo)報(bào)價(jià)提供決策依據(jù)。在論文的結(jié)尾,對本文的研究結(jié)論進(jìn)行了總結(jié),并提出進(jìn)一步研究的方向。
[Abstract]:With the social and economic development of our country, the development and construction of highway engineering project plays an increasingly important role in the national strategy. In recent years, more and more attention has been paid to the advantages of the general contracting mode in shortening the construction period, improving the quality and saving the cost, and has been applied well in the fields of electric power, petroleum, chemical industry, etc. However, in the field of highway engineering, it is still in the stage of exploration, especially in the decision-making of bidding for general contracting projects of highway projects, and the relevant theoretical studies are still very weak. Therefore, it is of practical significance to study the bidding decision of highway general contracting project. From the point of view of highway engineering general contracting enterprise, this paper makes a thorough study on two issues, namely, pre-bid decision and bidding quotation decision, in order to provide theoretical guidance for the general contracting enterprise to improve the competitive power of bidding. First of all, through the study of highway engineering general contracting theory, the scope of highway engineering general contract project mentioned in this paper is defined as the general contract project from the initial design. Based on the analysis of the bidding decision theory of highway engineering general contracting project, the bidding decision of highway general contract project is divided into two stages: early bidding decision stage and late bidding decision stage. Secondly, the paper analyzes the influencing factors of the pre-tender decision from three aspects: the general contracting enterprise, the general contract project and the external main body of the general contracting enterprise. The SWOT qualitative analysis method and quantitative analysis method are combined to establish a simple model of pre-bidding decision. Thirdly, based on the analysis of the work content in the late stage of highway engineering general contracting project bidding, and based on the characteristics of highway engineering general contracting mode, this paper puts forward the strategy of general contracting enterprise to compile technical scheme, management scheme and commercial plan. In the bidding strategy of commercial scheme, based on the characteristics of bill of quantities pricing mode in China, the bidding price is divided into engineering cost and high price, and it is proposed that the general contracting enterprise should adopt the method of estimating the cost and profit risk cost. Finally, on the basis of previous studies, the paper establishes the set of profit influencing factors and the risk and fee influencing factors set from the composition of elevation gold, and establishes the decision model of elevation gold by using the analytic hierarchy process of network and the fuzzy comprehensive evaluation method. It provides decision basis for bidding quotation of general contracting enterprise. At the end of the thesis, the conclusion of this paper is summarized, and the direction of further research is put forward.
【學(xué)位授予單位】：長安大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F426.92

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