本文選題：品牌形象　切入點(diǎn)：本土　出處：《蘇州大學(xué)》2015年碩士論文

【摘要】：近幾年來(lái),本土潮流服飾品牌行業(yè)的發(fā)展十分迅速,本土潮流文化也已然成為中國(guó)年輕人所推崇的主流文化之一,追逐潮流已經(jīng)成為一種社會(huì)行為。本土潮流服飾品牌的興起,意味著行業(yè)間的競(jìng)爭(zhēng)并存,同時(shí)也意味著品牌形象設(shè)計(jì)的需求也日益增長(zhǎng)。本文從本土潮流服飾品牌的品牌定位、品牌標(biāo)志形象設(shè)計(jì)、品牌網(wǎng)店形象設(shè)計(jì)、品牌包裝形象設(shè)計(jì)四個(gè)具體方面分別進(jìn)行研究,每個(gè)類別都以市場(chǎng)最具代表性的品牌作為案例進(jìn)行分析,總結(jié)出本土潮流服飾品牌的品牌形象設(shè)計(jì)方法與規(guī)律;再以“花笙記”為例進(jìn)行全面的應(yīng)用分析;最后結(jié)合自身對(duì)于潮流服飾品牌的感觸,創(chuàng)造出自己的原創(chuàng)潮流服飾品牌,并完成相應(yīng)的產(chǎn)品實(shí)物展示,進(jìn)一步探索出品牌形象設(shè)計(jì)對(duì)于潮流品牌的重要性。以系統(tǒng)的品牌形象設(shè)計(jì)方法為指導(dǎo),幫助更多喜愛(ài)潮流、渴望表達(dá)個(gè)性的年輕群體,來(lái)實(shí)現(xiàn)自己的原創(chuàng)潮流品牌,同時(shí)促進(jìn)本土潮流行業(yè)產(chǎn)生出更多新鮮力量。
[Abstract]:In recent years, the local fashion clothing brand industry has developed very rapidly, and local fashion culture has become one of the mainstream cultures of Chinese young people. Chasing the trend has become a kind of social behavior. This article from the local fashion clothing brand positioning, brand logo image design, brand online store image design, Four specific aspects of brand packaging image design are studied, each category is the most representative market brand as a case study, summed up the local fashion clothing brand brand image design methods and laws; Then take "Hua Sheng Ji" as an example to carry on the comprehensive application analysis; finally unifies own to the fashion clothing brand feeling, creates own original fashion clothing brand, and completes the corresponding product object display, Further explore the importance of brand image design for fashion brands. Guided by systematic brand image design methods, we can help more young people who love trends and desire to express their individuality to realize their own original fashion brands. At the same time, promote the local trend industry to generate more fresh power.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F426.86;F273.2;J524

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 張海霞;;論網(wǎng)店模式下的版式設(shè)計(jì)[J];藝術(shù)科技;2014年01期

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本文編號(hào)：1654472