本文關(guān)鍵詞： 快速反應 營銷管理 響應速度 應急　出處：《華北電力大學》2015年碩士論文　論文類型：學位論文

【摘要】：國家電網(wǎng)公司“三集五大”戰(zhàn)略提出后,大營銷體系建設要求創(chuàng)新管理模式,變革組織架構(gòu),優(yōu)化業(yè)務流程,實施95598客戶服務、計量器具檢定配送、營銷稽查監(jiān)控等核心業(yè)務省級集約,建立24小時面向客戶的統(tǒng)一供電服務體系,形成業(yè)務在線監(jiān)控、服務實時響應的高效運作機制,提高營銷經(jīng)營業(yè)績和客戶服務水平。本文從提高電力營銷服務響應速度的角度出發(fā),對電力營銷業(yè)務特點和管理現(xiàn)狀進行深入分析,目的在于探索一套完善的營銷快速反應管理體系和配套的措施。研究內(nèi)容主要分為三大模塊：第一,快速反應管理的理論基礎；第二,電力營銷需求響應情況分析；第三,電力營銷快速反應策略與措施。本文通過文獻整理法、調(diào)研分析法、總結(jié)歸納法等研究方法對現(xiàn)有資料進行深入研究,提出電力營銷快速反應管理需要體系構(gòu)建、手冊提煉和配套措施完善等研究觀點,并從電力營銷業(yè)務流程優(yōu)化、智能管理平臺應用和流程管控與考核方面著手,優(yōu)化和完善電力營銷快速反應管理的體系,改進相關(guān)業(yè)務的具體措施,從各個環(huán)節(jié)的細微處提高工作效率,確保電力服務的質(zhì)量。
[Abstract]:After the strategy of "three sets and five" put forward by State Grid Company, the construction of big marketing system requires innovation of management mode, reform of organizational structure, optimization of business process, implementation of 95598 customer service, verification and distribution of measuring instruments. Marketing audit monitoring and other core business provincial intensive, establish a 24-hour customer-oriented unified power supply service system, business online monitoring, service real-time response efficient operation mechanism, From the point of view of improving the response speed of electric power marketing service, this paper makes an in-depth analysis of the characteristics and management status of electric power marketing business. The purpose is to explore a set of perfect marketing rapid response management system and supporting measures. The research contents are mainly divided into three modules: first, the theoretical basis of rapid response management; second, electricity marketing demand response analysis; third, Based on the methods of literature collation, investigation and analysis, induction and other research methods, this paper makes a deep study on the existing data, and puts forward the construction of the power marketing rapid response management system. From the aspects of power marketing business process optimization, intelligent management platform application and process control and assessment, the system of rapid response management of electric power marketing is optimized and perfected. Improve the specific measures of related business, improve the working efficiency from each step, ensure the quality of power service.
【學位授予單位】：華北電力大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F426.61;F274

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本文編號：1544836