本文關(guān)鍵詞： 新產(chǎn)品開(kāi)發(fā) 管理模式改進(jìn) 風(fēng)險(xiǎn)管理 摩爾公司　出處：《蘭州大學(xué)》2015年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：在世界一體化的今天,企業(yè)的競(jìng)爭(zhēng)是多方面,企業(yè)的新產(chǎn)品開(kāi)發(fā)管理已經(jīng)成為企業(yè)發(fā)展戰(zhàn)略中的核心,如何創(chuàng)造出被市場(chǎng)認(rèn)可的新產(chǎn)品,成為企業(yè)非常重視的問(wèn)題。現(xiàn)在國(guó)外的新產(chǎn)品開(kāi)發(fā)模式經(jīng)過(guò)不斷的實(shí)踐、發(fā)展已經(jīng)被廣大企業(yè)所熟知,但是,國(guó)內(nèi)大多數(shù)企業(yè)還采用非常落后的方式進(jìn)行新產(chǎn)品的開(kāi)發(fā)管理。由于國(guó)內(nèi)不斷上升的人力成本和匯率上升問(wèn)題,國(guó)內(nèi)企業(yè)面臨相當(dāng)大的生存壓力。因此,我們要在研究國(guó)內(nèi)外先進(jìn)企業(yè)新產(chǎn)品開(kāi)發(fā)管理模式的基礎(chǔ)上,結(jié)合企業(yè)的實(shí)際情況,提高企業(yè)的新產(chǎn)品開(kāi)發(fā)管理水平,提升開(kāi)發(fā)工作效率和降低產(chǎn)品開(kāi)發(fā)成本。本文以摩爾公司的新產(chǎn)品開(kāi)發(fā)管理模式為研究對(duì)象,從當(dāng)今世界先進(jìn)的產(chǎn)品開(kāi)發(fā)管理模式出發(fā)論述摩爾公司新產(chǎn)品開(kāi)發(fā)管理的方法。通過(guò)對(duì)摩爾公司新產(chǎn)品開(kāi)發(fā)管理中出現(xiàn)的問(wèn)題進(jìn)行分析,運(yùn)用項(xiàng)目管理理論、風(fēng)險(xiǎn)管理理論、產(chǎn)品生命周期理論,從摩爾公司的產(chǎn)品開(kāi)發(fā)創(chuàng)意、產(chǎn)品開(kāi)發(fā)流程制度、信息化建設(shè)、供應(yīng)商管理等方面提出相應(yīng)的改善建議,使摩爾公司能夠提高產(chǎn)品開(kāi)發(fā)效率,降低產(chǎn)品開(kāi)發(fā)成本、提高國(guó)際競(jìng)爭(zhēng)力。同時(shí),通過(guò)對(duì)本論文的研究,希望能對(duì)國(guó)內(nèi)其他企業(yè)的新產(chǎn)品開(kāi)發(fā)管理模式的改進(jìn)提供一定的借鑒和參考意義。
[Abstract]:In the world integration today, the enterprise competition is many aspects, the enterprise's new product development management has become the enterprise development strategy the core, how to create the new product which is recognized by the market. Now the new product development model in foreign countries has been known by the majority of enterprises through continuous practice. Most domestic enterprises also adopt a very backward way to develop and manage new products. Due to rising human costs and rising exchange rate domestic enterprises are facing considerable survival pressure. We should improve the level of new product development and management on the basis of studying the management mode of new product development in advanced enterprises at home and abroad and combining with the actual situation of enterprises. To improve the efficiency of development and reduce the cost of product development. This paper takes Moore's new product development management model as the research object. This paper discusses the methods of new product development and management in Moore Company based on the advanced product development and management mode in the world. Through the analysis of the problems in Moore's new product development and management, the theory of project management is applied. Risk management theory, product life cycle theory, from Moore's product development innovation, product development process system, information construction, supplier management and other aspects of the corresponding improvement suggestions. So that Moore can improve the efficiency of product development, reduce the cost of product development, improve international competitiveness. At the same time, through the study of this paper. Hope to provide some reference and reference for other domestic enterprises to improve the new product development management model.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：F273.2;F426.6

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