本文關(guān)鍵詞：CRE集團(tuán)公司發(fā)展戰(zhàn)略研究　出處：《西南交通大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

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【摘要】：在鐵路、城市軌道交通及其市政等大型基礎(chǔ)設(shè)施投資拉動經(jīng)濟發(fā)展階段,鐵路勘察設(shè)計院作為工程建設(shè)的重要角色,發(fā)揮了積極的先導(dǎo)作用,確保了龐大的投資得以落實、工程建設(shè)項目得以實施。伴隨著工程信息化的快速發(fā)展,工程設(shè)計技術(shù)、標(biāo)準(zhǔn)、規(guī)范日益成熟和完善,鐵路勘察設(shè)計企業(yè)不僅在國內(nèi)設(shè)計了大量的、世界矚目的重大工程,而且鐵路勘察設(shè)計企業(yè)隨著國家層面“走出去”戰(zhàn)略的引領(lǐng),主動走出國門參與國際競爭,有效的帶動了中國的機電出口、材料出口和勞務(wù)出口,在提升國家形象、增強國際競爭力和踐行國家“走出去”戰(zhàn)略實施中發(fā)揮了重大作用。如何提升鐵路勘察設(shè)計企業(yè)競爭上的優(yōu)勢并保持在激烈競爭的行業(yè)和市場中繼續(xù)保持應(yīng)有地位,引領(lǐng)潮流,是鐵路勘察設(shè)計院急需研究的問題之一。本文以CRE為研究對象,分析了勘察設(shè)計企業(yè)在國內(nèi)和國外發(fā)展戰(zhàn)略研究的現(xiàn)狀,提出論文研究的主要內(nèi)容,本文討論了一些重要的研究方法和思路。首先,對CRE的發(fā)展戰(zhàn)略進(jìn)行回顧和分析,結(jié)合公司發(fā)展情況,運用五力模型對企業(yè)發(fā)展現(xiàn)狀和戰(zhàn)略發(fā)展規(guī)劃所確定的主要目標(biāo)進(jìn)行了研究分析。其次,結(jié)合宏觀經(jīng)濟分析,通過對今后幾年鐵路、城市軌道交通等市政行業(yè)勘察設(shè)計市場環(huán)境分析、公司業(yè)務(wù)環(huán)境分析以及競爭力分析,運用SWOT分析法,得出CRE具有的內(nèi)部優(yōu)勢、劣勢和外部機會、威脅。為研究CRE發(fā)展戰(zhàn)略提供基礎(chǔ)。第三,確定了CRE發(fā)展戰(zhàn)略、品牌影響力提升、技術(shù)研發(fā)與質(zhì)量、標(biāo)準(zhǔn)化管理體系建設(shè)、人力資源規(guī)劃、內(nèi)部管理特色建設(shè)、異地綜合分公司各具特色和企業(yè)文化建設(shè)七大目標(biāo)和措施。第四,提出CRE鐵路勘察設(shè)計業(yè)務(wù)、城市軌道交通勘察設(shè)計業(yè)務(wù)、海外業(yè)務(wù)、工程總承包業(yè)務(wù)、產(chǎn)品、技術(shù)咨詢及其他業(yè)務(wù)以及工程監(jiān)理六大業(yè)務(wù)板塊的定位、發(fā)展目標(biāo)、經(jīng)營策略,并提出了一些實施建議。希望經(jīng)過本文的研究,對CRE的發(fā)展戰(zhàn)略的制定有參考價值。
[Abstract]:In the stage of development of economic railway, city rail traffic and other large municipal infrastructure investment, the railway survey and Design Institute as an important role in the engineering construction, play a positive role, to ensure that the huge investment, the implementation of construction projects to be implemented. With the rapid development of information engineering, engineering design, technical standards and norms becoming more mature and perfect, the railway survey and design enterprises not only in the domestic design of large engineering major, the world's attention, and the railway survey and design enterprises to lead the country along with the level of "going out" strategy, take the initiative to go abroad to participate in international competition, effectively drive the Chinese electromechanical exports, export of material and labor export, to enhance the national image and enhance the international competitiveness of the country and carry out the strategy of "going out" play a major role. How to improve the competitive advantages of Railway Survey and design enterprises and keep them in the fierce competition in the industry and market, leading the trend is one of the urgent problems for the railway survey and Design Institute. Taking CRE as the research object, this paper analyzes the current situation of the strategic research of survey and design enterprises both at home and abroad, and puts forward the main contents of the paper. This paper discusses some important research methods and ideas. First, the development strategy of CRE is reviewed and analyzed. Combined with the development of the company, the five force models are applied to analyze and identify the main objectives identified by the enterprise's development status and strategic development plan. Secondly, combining the analysis of macro economy, the next few years, the city rail transportation and Municipal Railway Survey and design industry market environment analysis, business environment analysis and competition analysis, using SWOT analysis method, we can find that CRE has the internal strengths and weaknesses and the external opportunity and threat. It provides the basis for the research of CRE development strategy. Third, we have identified seven goals and measures for CRE development strategy, brand influence enhancement, technology research and development and quality, standardization management system construction, human resource planning, internal management feature construction, different branch company's distinctive features and corporate culture construction. Fourth, the CRE Railway Survey and design business, city rail traffic survey and design business, overseas business and engineering contracting business, products, technical advice and other business and engineering supervision business segment of the six positioning, development goals, business strategy, and puts forward some suggestions. It is hoped that the research of this article will be of reference value to the development strategy of CRE.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F272;F426.92

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本文編號：1342328