本文選題：智能電視 + 交互設(shè)計(jì)　； 參考：《江南大學(xué)》2017年碩士論文

【摘要】：伴隨著互聯(lián)網(wǎng)和產(chǎn)品智能化的發(fā)展浪潮,傳統(tǒng)電視行業(yè)也隨之發(fā)生變革,智能電視應(yīng)運(yùn)而生。但當(dāng)前智能電視的發(fā)展還處于硬件擴(kuò)張的初級(jí)階段,功能的簡(jiǎn)單堆砌、復(fù)雜的軟件界面和滯后的交互方式等問(wèn)題導(dǎo)致用戶體驗(yàn)不佳和目標(biāo)人群的逐步流失。與此同時(shí),對(duì)于智能電視的設(shè)計(jì)研究,主要集中在技術(shù)實(shí)現(xiàn)、電視界面或遙控器等設(shè)計(jì)層面,缺乏對(duì)智能電視人機(jī)交互的系統(tǒng)研究。本文從用戶行為研究的角度出發(fā),結(jié)合行為學(xué)、認(rèn)知心理學(xué)和行為邏輯相關(guān)理論,探究以用戶行為為導(dǎo)向的智能電視交互設(shè)計(jì)原則與策略,并通過(guò)設(shè)計(jì)實(shí)踐進(jìn)行理論驗(yàn)證,為智能電視交互設(shè)計(jì)提供新的思路和方法,以促進(jìn)電視行業(yè)的智能化發(fā)展。首先,對(duì)電視交互方式的演變、使用特點(diǎn)和存在的問(wèn)題進(jìn)行歸納與總結(jié),指出當(dāng)前智能電視更多關(guān)注功能的開(kāi)發(fā)而缺乏合理的交互設(shè)計(jì);同時(shí)對(duì)智能電視交互設(shè)計(jì)內(nèi)容進(jìn)行剖析,構(gòu)建智能電視交互設(shè)計(jì)模型,包括軟件交互界面和硬件交互界面設(shè)計(jì)兩個(gè)方面,并對(duì)智能電視交互設(shè)計(jì)模型進(jìn)行詳細(xì)解析。進(jìn)而引入行為邏輯理論,指出智能電視交互設(shè)計(jì)的對(duì)象是用戶的行為,然后從行為學(xué)、認(rèn)知心理學(xué)的角度對(duì)用戶行為的產(chǎn)生與分類等理論內(nèi)容進(jìn)行闡述,并對(duì)用戶行為與交互設(shè)計(jì)的關(guān)系進(jìn)行初步探討,明確用戶行為研究的必要性。其次,對(duì)用戶行為研究的內(nèi)容和方法進(jìn)行解析,通過(guò)問(wèn)卷調(diào)研、用戶訪談、行為觀察和任務(wù)分析等定量和定性研究方法,對(duì)智能電視目標(biāo)人群行為的動(dòng)機(jī)與目標(biāo)、行為邏輯、使用習(xí)慣和操作動(dòng)作等內(nèi)容展開(kāi)研究,總結(jié)智能電視用戶行為特征并對(duì)與行為對(duì)應(yīng)的用戶需求、組織邏輯和行為的影響因素進(jìn)行歸納分析,為用戶行為與智能電視交互設(shè)計(jì)的匹配與轉(zhuǎn)化提供依據(jù)。最后,分別構(gòu)建了用戶行為與智能電視軟件交互界面和硬件交互界面設(shè)計(jì)要素的匹配模型,并分別針對(duì)匹配模型的不同層次提出以用戶行為為導(dǎo)向的交互設(shè)計(jì)策略與方法。根據(jù)用戶行為研究的結(jié)果進(jìn)行設(shè)計(jì)決策,指導(dǎo)實(shí)際項(xiàng)目案例設(shè)計(jì),并利用行為評(píng)估對(duì)構(gòu)建的設(shè)計(jì)策略和方法進(jìn)行理論驗(yàn)證。本文基于行為邏輯和行為學(xué)相關(guān)理論的研究以及用戶行為特征的調(diào)研數(shù)據(jù)支持,重點(diǎn)探討用戶行為與智能電視交互界面設(shè)計(jì)要素之間的映射關(guān)系,構(gòu)建以用戶行為為導(dǎo)向的智能電視軟硬界面交互設(shè)計(jì)的方法與策略,并利用設(shè)計(jì)實(shí)踐進(jìn)行方法和理論的驗(yàn)證,形成一套完整的行為轉(zhuǎn)化機(jī)制。為智能電視軟硬件結(jié)合的交互設(shè)計(jì)實(shí)踐提供理論和方法的支撐,為企業(yè)帶來(lái)一種新的思維方式和研究角度,同時(shí)也能夠促進(jìn)電視產(chǎn)業(yè)的發(fā)展,提升用戶體驗(yàn)。
[Abstract]:With the development of the Internet and product intelligence, the traditional television industry also changes, intelligent television came into being. However, the development of smart TV is still in the initial stage of hardware expansion. The problems of simple stacking of functions, complex software interface and lagging interaction lead to poor user experience and gradual loss of target population. At the same time, the research of intelligent TV design mainly focuses on the technology realization, TV interface or remote control, etc., and lacks the systematic research of intelligent TV man-machine interaction. From the point of view of user behavior research, combining with the theories of behavior, cognitive psychology and behavioral logic, this paper explores the interactive design principles and strategies of intelligent TV based on user behavior, and verifies the theory through design practice. It provides new ideas and methods for intelligent TV interactive design to promote the intelligent development of TV industry. First of all, the evolution of TV interactive mode, use characteristics and existing problems are summarized and summarized, pointing out that the current intelligent TV more attention to the development of functions and lack of reasonable interactive design; At the same time, the content of intelligent TV interactive design is analyzed, and the intelligent TV interactive design model is constructed, including software interactive interface and hardware interactive interface design, and the intelligent TV interactive design model is analyzed in detail. Then it introduces the behavioral logic theory, points out that the object of intelligent TV interactive design is user's behavior, and then expounds the generation and classification of user's behavior from the perspective of behavioral science and cognitive psychology. The relationship between user behavior and interaction design is discussed, and the necessity of user behavior research is clarified. Secondly, the content and method of user behavior research are analyzed. Through the quantitative and qualitative research methods, such as questionnaire investigation, user interview, behavior observation and task analysis, the motivation and goal, behavioral logic of smart TV target group are analyzed. The behavior characteristics of intelligent TV users are summarized, and the corresponding user needs, organizational logic and influencing factors of behavior are summarized and analyzed. It provides the basis for the matching and transformation of user behavior and intelligent TV interactive design. Finally, the matching models of user behavior, intelligent TV software interaction interface and hardware interaction interface design elements are constructed, and the user-behavior-oriented interactive design strategies and methods are proposed for different levels of the matching model. According to the results of the user behavior research, the design decision is made to guide the actual project case design, and the design strategy and method are theoretically verified by the behavior evaluation. Based on the research of behavioral logic and behavioral theory and the research data support of user behavior characteristics, this paper focuses on the mapping relationship between user behavior and the design elements of intelligent TV interactive interface. The method and strategy of interactive design of smart TV soft and hard interface based on user behavior are constructed, and the design practice is used to verify the method and theory to form a complete behavior transformation mechanism. It provides the support of theory and method for the interactive design practice of intelligent TV software and hardware, and brings a new way of thinking and research angle for the enterprise. At the same time, it can promote the development of TV industry and enhance the user experience.
【學(xué)位授予單位】：江南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TN949.2

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