【摘要】：隨著我國互聯(lián)網(wǎng)的發(fā)展，尤其是搜索引擎的發(fā)展，使廣大互聯(lián)網(wǎng)使用者可以更容易的獲得豐富的信息，同時很多從事互聯(lián)網(wǎng)買賣的商家及傳統(tǒng)的實(shí)體店商家都看到了搜索引擎帶來的巨大商機(jī)，很多商家愿意在搜索引擎中高價投放廣告以帶來寶貴的流量，對于搜索引擎公司來說，廣告業(yè)務(wù)也是帶來巨大收入的主要手段，因此，設(shè)計(jì)一個能滿足廣告商們需求和使用習(xí)慣的廣告系統(tǒng)就成為了搜索引擎公司的迫切需求。 論文設(shè)計(jì)了一個基于WEB的搜索引擎廣告業(yè)務(wù)軟件，采用了瀏覽器/服務(wù)器(B/S)結(jié)構(gòu)，用JAVA語言編寫，數(shù)據(jù)庫采用MYSQL5。本軟件滿足廣告商發(fā)布廣告，分類管理廣告，基本數(shù)據(jù)分析等需求。本軟件是組成廣告系統(tǒng)的若干個軟件中的一個，是復(fù)雜的搜索廣告處理流程中的第一步，主要用于為廣告商提供一個靈活易用的廣告發(fā)布平臺。 論文首先闡述了選題的背景、目的和目標(biāo)，然后陸續(xù)討論本軟件設(shè)計(jì)中的如下問題：根據(jù)廣告商提出的較為集中的共性需求進(jìn)行分析，主要包括廣告管理，，常用數(shù)據(jù)統(tǒng)計(jì)等功能；在需求分析的基礎(chǔ)上建立數(shù)據(jù)庫；用UML進(jìn)行系統(tǒng)分析、設(shè)計(jì)、建立系統(tǒng)模型；軟件的詳細(xì)設(shè)計(jì)主要包括：增、刪、改、查等功能的算法設(shè)計(jì)及其偽碼表示。最后是軟件的頁面設(shè)計(jì)和總結(jié)。
[Abstract]:With the development of the Internet in China, especially the development of search engine, the vast number of Internet users can easily get rich information. At the same time, many businesses engaged in Internet trading and traditional brick-and-mortar stores have seen the huge business opportunities brought by search engines. Many businesses are willing to place high prices in search engines to bring valuable traffic. For search engine companies, Advertising business is also the main means to bring huge revenue. Therefore, designing an advertising system that can meet the needs and habits of advertisers has become an urgent need of search engine companies. This paper designs a search engine advertisement business software based on WEB, which adopts browser / server (B / S) structure, written in JAVA language, and MYSQL5. in database. The software meets the requirements of advertising, classified management advertising, basic data analysis and so on. This software is one of several software that make up the advertisement system, is the first step in the complex search advertisement processing flow, is mainly used to provide a flexible and easy-to-use advertising publishing platform for advertisers. First, the paper describes the background, purpose and goal of the topic, and then discusses the following problems in the software design: according to the advertisers put forward a more concentrated common needs analysis, mainly including advertising management, Common data statistics and other functions; On the basis of requirement analysis, the database is established; the system analysis, design and modeling are carried out with UML; the detailed design of the software mainly includes the algorithm design and pseudo-code representation of the functions of adding, deleting, modifying, checking and so on. Finally, the software page design and summary.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：TP311.52

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