發(fā)布時間：2018-11-20 12:53

【摘要】：本文首先闡明了金融危機(jī)以來國內(nèi)外宏觀經(jīng)濟(jì)形勢,概括了建筑企業(yè)所面臨的市場競爭環(huán)境,總結(jié)了鐵路施工企業(yè)競爭狀態(tài),剖析了中鐵六局集團(tuán)的經(jīng)營情況,提出了中鐵六局集團(tuán)有限公司運營過程中存在的問題。為了更好地制訂中鐵六局集團(tuán)發(fā)展戰(zhàn)略,本文對戰(zhàn)略管理流派的萌芽期、成長期、發(fā)展期、新發(fā)展期的四階段演進(jìn)過程進(jìn)行了系統(tǒng)介紹,對各流派的特點進(jìn)行了全面疏理,闡述了戰(zhàn)略理論和企業(yè)競爭理論,分析了國家的宏觀經(jīng)濟(jì)運行情況、社會文化環(huán)境、法制環(huán)境等外部環(huán)境,鐵路、公路、城市軌道交通等鐵路施工企業(yè)的所處的行業(yè)市場環(huán)境,介紹了中鐵六局的簡要情況、資源條件、經(jīng)營能力,總結(jié)出了中鐵六局集團(tuán)的市場競爭力。 通過對中鐵六局進(jìn)行SWOT分析,提出了基于核心競爭力的相關(guān)多元化發(fā)展戰(zhàn)略,即立足鐵路,拓展路外市場、上下游產(chǎn)業(yè)鏈條和海外市場。圍繞發(fā)展戰(zhàn)略進(jìn)行具體戰(zhàn)略設(shè)計,確定了“體現(xiàn)員工價值,致力于企業(yè)發(fā)展,真誠服務(wù)社會”為企業(yè)的使命,確定了“把中鐵六局建設(shè)成為綜合優(yōu)勢明顯、核心競爭力突出、行業(yè)領(lǐng)先、創(chuàng)譽中外的現(xiàn)代企業(yè)”為企業(yè)的愿景,確定了“一二三四五”的企業(yè)整體目標(biāo),(即：圍繞一個中心,轉(zhuǎn)變兩個觀念,拓展三類市場,強(qiáng)化四項工作,實現(xiàn)五個提高),制訂了具體戰(zhàn)略目標(biāo)及主要職能戰(zhàn)略。根據(jù)中鐵六局的具體情況,建議采取轉(zhuǎn)變傳統(tǒng)發(fā)展觀念提高經(jīng)濟(jì)效益,立足鐵路抓機(jī)遇突出主業(yè)全面發(fā)展,建立健全企業(yè)保障體系,完善法人治理,全面投融資管理,強(qiáng)化研發(fā)能力的具體保障措施。
[Abstract]:This paper first expounds the macroeconomic situation at home and abroad since the financial crisis, summarizes the market competition environment faced by construction enterprises, summarizes the competitive state of railway construction enterprises, and analyzes the management situation of China Railway sixth Bureau Group. The problems existing in the operation of China Railway six Bureau Group Co., Ltd are put forward. In order to better formulate the development strategy of China Railway six Bureaux Group, this paper systematically introduces the four-stage evolution process of strategic management schools in their budding period, growth period, development period and new development period, and makes a comprehensive arrangement of the characteristics of each school. This paper expounds the strategic theory and the enterprise competition theory, analyzes the national macroeconomic operation, social and cultural environment, legal environment and other external environment, railway, highway, urban rail transit and other railway construction enterprises in the industry market environment. This paper introduces the brief situation, resource condition and management ability of China Railway sixth Bureau, and summarizes the market competitiveness of China Railway sixth Bureau Group. Based on the SWOT analysis of the sixth Bureau of China Railway, this paper puts forward the diversified development strategy based on core competence, which is based on railway, expanding off-road market, upstream and downstream industry chain and overseas market. The specific strategic design around the development strategy has determined the mission of "reflecting the value of employees, devoting to the development of enterprises and serving the society in good faith" and "building the six bureaus of China Railway into obvious comprehensive advantages and outstanding core competitiveness," Modern enterprises leading the industry and gaining fame at home and abroad "set the overall objectives of the" 12345-year "enterprise for their vision." (that is, around one center, changing two concepts, expanding three kinds of markets, and strengthening the four tasks, To achieve the five), formulated specific strategic objectives and the main function of the strategy. According to the concrete situation of the six railway bureaus, it is suggested to change the traditional concept of development and raise economic benefits, to focus on the opportunities of the railway, to give prominence to the all-round development of the main industry, to establish and improve the enterprise security system, to perfect the governance of legal persons, and to manage the investment and financing in an all-round way. Strengthen the specific safeguard measures of R & D capability.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F426.92

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本文編號：2344966