本文選題：汽車后市場 + 移動互聯(lián)網(wǎng)��； 參考：《首都經(jīng)濟貿(mào)易大學(xué)》2017年碩士論文

【摘要】：近年來我國汽車行業(yè)發(fā)展迅速,汽車后市場初具規(guī)模。從用戶基數(shù)看,汽車保有量和汽車駕駛?cè)藬?shù)快速增加,因此伴隨產(chǎn)生的保險、保養(yǎng)、維修、代駕、洗車等汽車服務(wù)需求市場容量巨大。從利潤分布看,高利潤使汽車后服務(wù)市場成為產(chǎn)業(yè)鏈中的“金礦”。一方面目前我國汽車售后市場存在很多問題,另一方面由于該行業(yè)相對封閉,行業(yè)壁壘比較高,因而被互聯(lián)網(wǎng)滲透時間較晚。在互聯(lián)網(wǎng)+的推動下,汽車后市場產(chǎn)生了新的商業(yè)模式,帶來更多的商機。在移動互聯(lián)網(wǎng)時代,App開發(fā)是軟件開發(fā)的熱門方向。由于安卓系統(tǒng)的優(yōu)越性和普及,安卓系統(tǒng)上的App開發(fā)是主流。因此,我們將圍繞行車服務(wù)打造一款A(yù)pp,其核心功能為將車輛相關(guān)的服務(wù)如保養(yǎng)、維修和保險等集中起來形成一個服務(wù)平臺,允許用戶通過關(guān)鍵字進行模糊查詢,以及通過服務(wù)類別、距離和口碑等條件進行篩選以便用戶查找到相應(yīng)的服務(wù)信息,并將特定服務(wù)添加到行車本,形成司機用戶的私人收藏。針對特定服務(wù),司機用戶可進行的操作為:一是可一鍵撥打電話進行咨詢;二是定位方面,以地圖的形式提供自己與該用戶的位置標(biāo)注,突顯位置特色。附加功能為:行車資訊、違章查詢、用車提醒等。本App將行車服務(wù)提供者和服務(wù)使用者進行對接,使汽車用戶更好的選擇需要的服務(wù),同時也使汽車服務(wù)企業(yè)充分利用移動互聯(lián)網(wǎng)優(yōu)勢使有限的服務(wù)發(fā)揮最大的價值。該平臺的設(shè)計將車輛出行相關(guān)的服務(wù)進行匯集和共享,屬于行車服務(wù)這個垂直領(lǐng)域的共享經(jīng)濟模式,同時也是汽車后服務(wù)互聯(lián)網(wǎng)+的典型應(yīng)用。
[Abstract]:In recent years, the automobile industry of our country develops rapidly, the market after automobile takes shape. From the point of view of the user base, the number of car owners and the number of car drivers are increasing rapidly, so the market capacity of automobile services such as insurance, maintenance, repair, substitute driving, car washing and so on is huge. From the profit distribution point of view, the high profit makes the automobile rear service market become the "gold mine" in the industrial chain. On the one hand, there are many problems in the automobile aftermarket in our country, on the other hand, because the industry is relatively closed, the trade barrier is relatively high, so the time of penetration by the Internet is relatively late. Under the impetus of the Internet, after the car market has produced a new business model, bring more business opportunities. In the era of mobile Internet, app development is the hot direction of software development. Because of the superiority and popularity of Android, App development on Android is the mainstream. Therefore, we will build an App-service around the vehicle service, the core function of which is to form a service platform for vehicle related services such as maintenance, repair and insurance, allowing users to make fuzzy queries through keywords. Through the condition of service category, distance and word of mouth, the users can find the corresponding service information, and add the specific service to the driving book to form the private collection of the driver user. For a specific service, the driver user can carry out the operation as follows: first, he can dial a telephone number to consult; second, in the aspect of location, he can provide himself and the user's location mark in the form of map, highlighting the location characteristic. Additional functions are: traffic information, illegal inquiries, car reminders, etc. In this App, the driver service provider and the service user are connected to each other, so that the automobile users can choose the service they need better. At the same time, the automobile service enterprises can make full use of the advantages of the mobile Internet to maximize the value of the limited service. The design of the platform gathers and shares the vehicle travel related services, which belongs to the sharing economic model in the vertical field of vehicle service, and it is also a typical application of the automobile rear service Internet.
【學(xué)位授予單位】：首都經(jīng)濟貿(mào)易大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TP311.56;TP316

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