MQ公司企業(yè)社會(huì)責(zé)任研究
[Abstract]:As a part of society, an enterprise must be intertwined with other members of the society. In the process, certain acts of the enterprise are likely to harm other organizations or individuals who have an interest in it. Therefore, in the process of development and growth, enterprises pay attention to the interests, but also must fulfill the corporate social responsibility. China is in the early stage of the implementation of corporate social responsibility, a variety of drawbacks emerge in endlessly, illegal operation, illegal mining, environmental pollution, waste of resources and other phenomena are contrary to the sustainable development strategy of our country. As a state-owned enterprise, it should play its leading role at this time, and actively fulfill the social responsibility, which is the inevitable requirement of the development of the times, but also the aspiration of the people. Based on the analysis of the present situation of MQ Company's social responsibility, this paper finds out the problems existing in the enterprise's social responsibility, analyzes the causes of the problem, and puts forward effective measures to help the enterprise to fulfill its social responsibility. Firstly, this paper analyzes the domestic and foreign research status of corporate social responsibility. At present, the existing problems in domestic research field are as follows: first, the domestic research started late, and there is still a certain gap between the theoretical and application aspects and foreign research level; Second, the domestic enterprises' awareness of social responsibility is weak, and the research is often on the surface; third, the scope of the research involves very little of social responsibility management, which needs to be further improved. Secondly, this paper summarizes the corporate ethics theory, stakeholder theory, corporate citizenship theory and sustainable development theory related to social responsibility, and studies the management of social responsibility, mainly from the planning, implementation, verification, Deal with four aspects to explore. Then, taking MQ as an example, according to the corporate social responsibility report from 2010 to 2014, this paper uses the content analysis method to construct the Carroll two-dimensional model. This paper analyzes the performance and existing problems of the company in fulfilling its corporate social responsibility at present, and puts forward the construction scheme and concrete improvement measures of the social responsibility management system of MQ Company. Corporate social responsibility plays a more and more important role in the survival and development of enterprises, and has become another new means for enterprises to build and maintain competitive advantage. Therefore, the research on corporate social responsibility is of great significance to the survival and development of enterprises in the fierce market competition. As an energy-based state-owned enterprise, abandoning the idea of profit-seeking, focusing on the concept of harmony, balance and sustainable development as the cornerstone, focusing on the protection of the ecological environment, actively strengthening cultural construction, protecting the health of employees, and developing philanthropy, This is not only the purpose of this study, but also the need of enterprise development and the needs of the people. I hope this paper can provide reference for MQ Company and help the construction of corporate social responsibility in our country.
【學(xué)位授予單位】:蘭州交通大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2015
【分類號(hào)】:F270;F426.21
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