本文選題：項目投資 + 決策研究�。� 參考：《湖南大學》2012年碩士論文

【摘要】：投資決策是尋找合適的最佳投資方案為投資者提供投資目標和投資方向。項目投資決策是指投資者為了實現(xiàn)其預期的投資目標,運用一定的科學理論、方法和手段,通過一定的程序對投資的必要性、投資目標、投資規(guī)模、投資方向、投資結構、投資成本與收益等經濟活動中重大問題所進行的分析、判斷和方案選擇。投資決策是企業(yè)所有決策中最為關鍵、最為重要的決策,是保持社會經濟持續(xù)穩(wěn)定發(fā)展的重要途徑。 理論聯(lián)系實際,才能做到學以致用。本人在投資公司幾年來項目投資實踐中,有著深厚的體會與深切的感受,通過MBA理論知識的系統(tǒng)學習與整理,豐富了在項目投資決策過程中的技術方法,為湖南華強在項目投資決策可行性提供理論支撐和幫助。 本文以湖南華強公司對變頻臥式渦旋壓縮機項目的實際投資行為為例,運用項目投資決策的理論方法,對該項目從理論上,實際操作上進行深刻的探討,同時從湖南華強公司經營現(xiàn)狀分析開始,詳細闡述了在我國宏觀政策以及大的市場環(huán)境下,公司對新能源產業(yè)的項目投資必要性。 本文把現(xiàn)代企業(yè)項目投資決策的理論知識和技術方法運用到湖南華強項目的實際操作中。首先,從投資決策理論入手,介紹了投資決策的概念、原則、方法體系、程序等；接著從項目投資的環(huán)境全面闡述如：產品市場,技術條件,發(fā)展前景等方面進行深入分析論述,同時在項目生產、運營、策劃、管理等方面,通過對變頻臥式渦旋壓縮機項目的特征分析,提出建設性的意見和處理措施,也提出了項目的組織與建設建議；其次從財務角度全面分析,對本項目投資可能面臨的的風險以及不確定性進行剖析與風險分析綜合評價,并提出了如何預防與解決風險的具體方法,論證該項目的市場經濟效益與社會效益良好；最后,結合市場實際情況,揭示車用空調產業(yè)的發(fā)展前景,提出產業(yè)投資策略,并力圖通過對該項目的投資決策的實施,建立科學的綜合評價模型,系統(tǒng)的投資決策體系,可以為相近或相似的新興產業(yè)項目的投資決策提供一定的借鑒意義。
[Abstract]:Investment decision is to find the best investment plan for investors to provide investment objectives and investment direction. Project investment decision refers to the necessity of investment, investment target, investment scale, investment direction and investment structure by using certain scientific theories, methods and means, in order to realize the expected investment goal. Analysis, judgment and option selection of major issues in economic activities, such as investment costs and returns. Investment decision is the most critical and important decision in all the decisions of enterprises. It is also an important way to maintain the sustainable and stable development of social economy. Only when theory is combined with practice, can learning be applied to practical use. In the project investment practice of the investment company for several years, I have deep experience and deep feeling. Through the systematic study and arrangement of the MBA theory knowledge, I have enriched the technical method in the project investment decision-making process. For Hunan Huaqiang in the project investment decision-making feasibility to provide theoretical support and help. Taking the actual investment behavior of the horizontal scroll compressor project of frequency conversion in Hunan Huaqiang Company as an example, using the theory and method of project investment decision, this paper makes a deep discussion on the project theoretically and practically. At the same time, starting with the analysis of the present situation of Hunan Hua-qiang Company, this paper expounds in detail the necessity of the project investment of the company in the new energy industry under the macro policy and the large market environment of our country. This paper applies the theory knowledge and technical method of modern enterprise project investment decision to the practical operation of Hunan Hua-Qiang project. Firstly, the concept, principle, method system and procedure of investment decision are introduced from the theory of investment decision, and then the environment of project investment, such as product market, technical condition, etc. At the same time, in the aspects of project production, operation, planning and management, through the analysis of the characteristics of the variable frequency horizontal scroll compressor project, the constructive suggestions and treatment measures are put forward. The organization and construction suggestions of the project are also put forward. Secondly, the risk and uncertainty of the investment of the project are analyzed and evaluated comprehensively from the financial point of view. It also puts forward the concrete method of how to prevent and solve the risk, and proves that the market economic benefit and social benefit of the project are good. Finally, combined with the actual situation of the market, the development prospect of automobile air conditioning industry is revealed, and the industrial investment strategy is put forward. Through the implementation of the investment decision of the project and the establishment of a scientific comprehensive evaluation model and a systematic investment decision-making system, it can provide certain reference significance for the investment decision of similar or similar new industrial projects.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F275;TH45

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本文編號：2117179