本文選題：沈陽機床 + 加拿大分公司��； 參考：《遼寧大學》2012年碩士論文

【摘要】：機床行業(yè)是我國裝備制造業(yè)的重點行業(yè)之一,在中國邁入21世紀的第一個十年,中國制造業(yè)企業(yè)的海外投資在新的歷史時期里邁進了一個新的快速飛躍發(fā)展的階段,隨著來自國際市場上的經濟力量的競爭與沖擊以及經濟全球化的高速發(fā)展,中國大型的制造業(yè)企業(yè)的銷售模式轉型勢在必行,在國際市場上設立海外分公司成為市場銷售模式轉型的一個重點項目,本文研究了沈陽機床設立的加拿大分公司的市場發(fā)展的現(xiàn)狀,存在的問題,原因分析,制定的市場開拓的策略以及建議等等,從幾個層面研究了中國制造業(yè)企業(yè)的海外分公司的海外市場拓展與成長之路,總結其利弊。 中國制造業(yè)企業(yè)改革的過程中,始終強調搞好制造業(yè)企業(yè)的發(fā)展和改革的前提條件是轉變觀念,解放思想,從計劃經濟的舊思想和舊思維模式中解放出來,形成適應制造業(yè)行業(yè)市場經濟體制和市場競爭的新觀念以及新的思維模式,用以指導制造業(yè)的工作實踐。在沈陽機床加拿大分公司的管理體制中,仍然存在使用國有制造業(yè)企業(yè)舊管理模式的毛病,始終把管理理解為通過指揮、控制、人事、計劃、組織各種職能的發(fā)揮,來保障企業(yè)按預定的方向和規(guī)則運行,完全不注重了創(chuàng)新在管理中的地位的重要性,而當我們的企業(yè)進入國際市場的時候,面對的競爭對手都來自國際知名制造業(yè)企業(yè)的時候,加拿大分公司的管理人員不得不直接面對國際競爭,沈陽機床加拿大分公司在組織、管理方面的問題日益顯現(xiàn),盡管加拿大分公司的負責人經常強調服務本地化,銷售本地化,并且招聘了部分的加拿大籍員工,同時借鑒了日本、歐美等國的知名的制造業(yè)企業(yè)的管理模式,進行了有益的探索,但是依然存在著中國制造業(yè)企業(yè)固有的計劃經濟時代的管理模式,很難適應國際市場上的激烈的市場競爭。近些年,中國制造業(yè)的銷售總額雖然已經躍居世界第一位,但是這與中國國內拉動內需的國家政策不無關系,在經濟形勢競爭日趨激烈的今天,沈陽機床率先進行銷售模式轉型將遠光放的長遠,不僅注重國內市場,同時重點拓展海外市場,創(chuàng)造國際知名品牌,沈陽機床成立的海外分公司進一步拓展了制造業(yè)的國際市場。提高我國制造業(yè)的國際競爭力,打造即大又強的裝備制造業(yè),海外市場的開發(fā)勢在必行。
[Abstract]:The machine tool industry is one of the key industries in China's equipment manufacturing industry. In the first decade of the 21st century, the overseas investment of Chinese manufacturing enterprises has entered a new stage of rapid and rapid development in the new historical period. With the competition and impact of economic forces from the international market and the rapid development of economic globalization, it is imperative for China's large manufacturing enterprises to transform their sales models. Setting up an overseas branch office in the international market has become a key item in the transformation of market sales mode. This paper studies the current situation, problems and reasons of the market development of the Canadian branch set up by Shenyang Machine tool Company. In this paper, the strategies and suggestions of developing the overseas market of Chinese manufacturing enterprises are studied from several aspects, and the advantages and disadvantages of the overseas market expansion and growth of the overseas branches of Chinese manufacturing enterprises are summarized. In the course of the reform of Chinese manufacturing enterprises, it has always been stressed that the prerequisite for the development and reform of manufacturing enterprises is to change their concepts, emancipate their minds, and liberate them from the old ideas and old thinking patterns of planned economy. A new concept and new thinking mode are formed to adapt to the market economy system and market competition of manufacturing industry, which can be used to guide the working practice of manufacturing industry. In the management system of Shenyang Machine tool Canada Branch, there is still the problem of using the old management model of state-owned manufacturing enterprises. It has always been understood as the use of command, control, personnel, planning, and organizing various functions. To ensure that enterprises operate in accordance with predetermined directions and rules, without paying any attention to the importance of innovation in management. When our enterprises enter the international market, our competitors come from internationally renowned manufacturing enterprises. The managers of the Canadian branch have to face international competition directly. The problems of organization and management of Shenyang Machine tool Canada Branch are becoming increasingly apparent, although the head of the Canadian Branch often emphasizes localization of services and localization of sales. And has recruited some Canadian staff, at the same time has drawn lessons from Japan, Europe and the United States and other countries well-known manufacturing enterprise management pattern, has carried on the beneficial exploration, However, there still exists the management mode of Chinese manufacturing enterprises in the planned economy era, which makes it difficult to adapt to the fierce market competition in the international market. In recent years, although the total sales volume of China's manufacturing industry has leapt to the first place in the world, it has something to do with the national policy of boosting domestic demand in China. Today, when the economic situation is increasingly competitive, Shenyang machine tools take the lead in the transformation of the sales model. It will be far-sighted in the long run, focusing not only on the domestic market, but also on expanding overseas markets and creating international well-known brands. The overseas branch of Shenyang Machine tool has further expanded the international market of manufacturing industry. It is imperative to develop overseas markets to improve the international competitiveness of our manufacturing industry and to build a large and strong equipment manufacturing industry.
【學位授予單位】：遼寧大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F274;F426.4

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