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信息化視角下道路貨運(yùn)企業(yè)營銷成本研究

發(fā)布時間:2018-03-19 09:49

  本文選題:掛靠 切入點(diǎn):道路貨物運(yùn)輸 出處:《北京交通大學(xué)》2014年碩士論文 論文類型:學(xué)位論文


【摘要】:摘要:道路運(yùn)輸業(yè)是國民經(jīng)濟(jì)發(fā)展中的第三服務(wù)產(chǎn)業(yè),是國民經(jīng)濟(jì)發(fā)展的重要基礎(chǔ),承擔(dān)著社會貨運(yùn)量的很大比重,其對保障國民經(jīng)濟(jì)持續(xù)健康快速發(fā)展、人民生活的改善具有十分重要的意義。有效合理的道路運(yùn)輸體系關(guān)系著我國各地實(shí)體經(jīng)濟(jì)的健康發(fā)展。近年來經(jīng)濟(jì)的快速發(fā)展促進(jìn)了各行業(yè)整合的步伐,然而作為服務(wù)產(chǎn)業(yè)的道路運(yùn)輸業(yè)卻沒有因此而走上大而強(qiáng)的道路,卻仍然是以弱小的企業(yè)占據(jù)著市場的大部分份額。行業(yè)集中度低引發(fā)了很多問題,比如企業(yè)惡性競爭嚴(yán)重、企業(yè)運(yùn)行效率和盈利能力不高、企業(yè)沒有核心競爭力等等。如何解決目前這種企業(yè)規(guī)模過小的現(xiàn)象,完善行業(yè)市場結(jié)構(gòu)是本文主要研究的問題。 文章在規(guī)模經(jīng)濟(jì)等相關(guān)理論的基礎(chǔ)之上,通過實(shí)地調(diào)研,發(fā)現(xiàn)目前貨運(yùn)企業(yè)存在兩種不同的商業(yè)發(fā)展模式,一種是傳統(tǒng)貨運(yùn)企業(yè)在自身充足的資產(chǎn)基礎(chǔ)上,大力發(fā)展信息化,進(jìn)而實(shí)現(xiàn)信息化的道路貨運(yùn)企業(yè);另外一種是以信息系統(tǒng)為依托,努力擴(kuò)大自身資產(chǎn)規(guī)模來達(dá)到信息化的道路貨運(yùn)企業(yè)。兩種模式代表了不同的產(chǎn)業(yè)進(jìn)入方式,但最終的結(jié)果是一致的。針對第一種模式,本文為其構(gòu)建了符合長期發(fā)展的網(wǎng)絡(luò)信息平臺;針對第二種模式,本文建議其采用掛靠機(jī)制來迅速擴(kuò)大資產(chǎn)規(guī)模。最后,文章針對行業(yè)的發(fā)展提出了自己的看法和建議。
[Abstract]:Abstract: road transportation industry is the third service industry in the development of national economy, which is the important foundation of national economy development, and bears a large proportion of the social freight transportation, which can ensure the sustained, healthy and rapid development of the national economy. The improvement of people's life is of great significance. An effective and reasonable road transportation system is related to the healthy development of the real economy in various parts of our country. In recent years, the rapid development of the economy has promoted the pace of the integration of various industries. However, the road transportation industry, as a service industry, has not taken the big and strong road, but still takes up most of the market share by the weak enterprises. The low concentration of the industry has caused many problems, such as the serious vicious competition among enterprises. The operation efficiency and profitability of enterprises are not high, and enterprises have no core competitiveness, etc. How to solve the phenomenon that the scale of enterprises is too small at present, and how to perfect the market structure of the industry is the main research problem in this paper. Based on the theory of economies of scale and other related theories, the paper finds that there are two different modes of commercial development in freight transport enterprises, one is that traditional freight enterprises develop informatization on the basis of their own sufficient assets. The other is the road freight enterprise based on information system to expand its own assets to reach the information-based road freight enterprise. The two models represent different ways of industry entry. But the final result is consistent. For the first model, this paper constructs a network information platform for its long-term development; for the second model, this paper proposes to use the linkage mechanism to rapidly expand the scale of assets. According to the development of the industry, the article puts forward its own views and suggestions.
【學(xué)位授予單位】:北京交通大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2014
【分類號】:F275.3;F542

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