發(fā)布時間：2018-04-09 03:02

  本文選題：低成本戰(zhàn)略　切入點：五力模型　出處：《蘭州交通大學》2017年碩士論文

【摘要】：水泥及其制品是國民經(jīng)濟發(fā)展、生產(chǎn)建設(shè)和人民生活水平提高不可或缺的基礎(chǔ)材料,目前尚無一種材料可以替代其地位。水泥消費量也已經(jīng)成為衡量一個國家或地區(qū)國民經(jīng)濟發(fā)展水平和綜合經(jīng)濟實力的重要標準之一。我國經(jīng)濟的騰飛使城鎮(zhèn)化進程不斷加速,水泥工業(yè)從生產(chǎn)工藝到生產(chǎn)規(guī)模都得到了快速的發(fā)展,我國水泥產(chǎn)量近20年來一直穩(wěn)居世界的第一位。同時,國內(nèi)水泥行業(yè)又存在因長期高速發(fā)展造成的產(chǎn)能過剩;因國家穩(wěn)健的貨幣政策和房地產(chǎn)調(diào)控造成的資金和市場需求壓力;因產(chǎn)品的高度同質(zhì)化和激烈的市場競爭,最終演變?yōu)楫a(chǎn)品價格的競爭等問題。對水泥企業(yè)而言,只有適應外部環(huán)境變化,著眼于利用自身的資源優(yōu)勢,尤其是尋求有效的手段降低生產(chǎn)成本,才能形成核心競爭力,獲得可持續(xù)發(fā)展的競爭優(yōu)勢。HW水泥廠位于H省,是一家以H省為主要目標市場的中型水泥生產(chǎn)企業(yè),主要產(chǎn)品為水泥和熟料,包括普通硅酸鹽水泥和復合硅酸鹽水泥。作為一家中型水泥企業(yè),要想在激烈的市場競爭中脫穎而出,必須要有良好的經(jīng)營戰(zhàn)略,機遇與挑戰(zhàn)是并存的。在如此激烈的競爭中,HW水泥如何提升其自身的經(jīng)營手段,特別是低成本市場競爭戰(zhàn)略將讓未來企業(yè)的發(fā)展之路走的更好.因此本文將以HW水泥廠低成本經(jīng)營戰(zhàn)略為研究課題,是具有非常深刻的意義。本論文研究目的是對HW水泥廠經(jīng)營戰(zhàn)略進行課題研究,首先論文從現(xiàn)階段我國的水泥行業(yè)的發(fā)展歷程和發(fā)展現(xiàn)狀入手,通過對當前水泥產(chǎn)業(yè)發(fā)展的宏觀環(huán)境、產(chǎn)業(yè)政策、國內(nèi)外競爭環(huán)境進行總體分析,并對國內(nèi)外水泥行業(yè)的市場演變和中長期發(fā)展趨勢進行了合理的預測。隨后在此研究基礎(chǔ)上,論文對HW水泥公司的內(nèi)部狀況進行了詳盡的分析,明確了企業(yè)在競爭中所具有的優(yōu)勢和劣勢,為企業(yè)在未來的發(fā)展過程中因地制宜、揚長避短地尋找適合自身發(fā)展的目標和戰(zhàn)略提供了依據(jù)。最后,論文提出了HW水泥公司現(xiàn)階段的經(jīng)營戰(zhàn)略和實施措施,目的是使HW水泥公司在激烈的市場競爭環(huán)境中,合理配置內(nèi)部資源,保持和增強競爭優(yōu)勢,實現(xiàn)企業(yè)的可持續(xù)發(fā)展。
[Abstract]:Cement and its products are indispensable basic materials for the development of national economy, production and construction and the improvement of people's living standard. At present, there is no material to replace them.Cement consumption has also become one of the important standards to measure the level of national economic development and comprehensive economic strength of a country or region.The rapid development of China's economy accelerates the process of urbanization, and the cement industry develops rapidly from production process to production scale. In the past 20 years, China's cement output has been ranked first in the world.At the same time, the domestic cement industry also has overcapacity caused by the long-term rapid development; the pressure of capital and market demand caused by the country's prudent monetary policy and real estate regulation; and the high homogeneity of the products and fierce market competition.The final evolution of the product price competition and other issues.For cement enterprises, only by adapting to the changes of external environment, focusing on their own resource advantages, especially seeking effective means to reduce production costs, can the core competitiveness be formed.The HW cement factory is located in H province. HW cement factory is a medium-sized cement production enterprise with H province as the main target market. The main products are cement and clinker, including ordinary Portland cement and composite Portland cement.As a medium-sized cement enterprise, in order to stand out in the fierce market competition, it is necessary to have a good management strategy, opportunities and challenges coexist.In such a fierce competition, HW cement how to improve its own business means, especially the low cost market competition strategy will make the future development of enterprises to take a better path.Therefore, this paper will take the low-cost operation strategy of HW cement plant as the research subject, which is of great significance.The purpose of this paper is to study the management strategy of HW cement plant. Firstly, the thesis starts with the development history and current situation of cement industry in China, and through the macro environment and industrial policy of the development of cement industry.The competition environment at home and abroad is analyzed, and the market evolution and medium and long term development trend of cement industry at home and abroad are forecasted reasonably.Then on the basis of this research, the paper makes a detailed analysis of the internal situation of HW cement Company, and clarifies the advantages and disadvantages of the enterprise in the competition, so that the enterprise can take measures according to the local conditions in the future development process.It provides the basis for seeking suitable goals and strategies for their own development by taking advantage of their strengths and circumventing their weaknesses.Finally, the paper puts forward the management strategy and implementation measures of HW cement Company at the present stage, in order to make HW cement Company reasonably allocate its internal resources and maintain and enhance its competitive advantage in the fierce market competition environment.To realize the sustainable development of enterprises.
【學位授予單位】：蘭州交通大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.71;F406.7

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本文編號：1724534