本文選題：生活形態(tài)　切入點(diǎn)：生活方式　出處：《北京服裝學(xué)院》2015年碩士論文

【摘要】：生活形態(tài)調(diào)查研究是一種全面衡量消費(fèi)者的研究方法。目前還屬于一種比較新的研究方法，主要應(yīng)用在工業(yè)設(shè)計(jì)調(diào)查和用戶調(diào)查中。在設(shè)計(jì)前期的用戶調(diào)查階段采用生活形態(tài)調(diào)查比較容易掌握用戶需求從而獲取設(shè)計(jì)信息。在具體設(shè)計(jì)項(xiàng)目當(dāng)中采取用戶生活形態(tài)調(diào)查的方法，積累從“用戶生活形態(tài)”向“建立設(shè)計(jì)指南”的經(jīng)驗(yàn)方法，迄今還比較缺乏系統(tǒng)理論依據(jù)。 本研究通過(guò)對(duì)消費(fèi)者行為活動(dòng)、價(jià)值觀念、消費(fèi)模式以及產(chǎn)品使用模式等生活形態(tài)相關(guān)內(nèi)容的研究，挖掘需求了解目標(biāo)消費(fèi)者的消費(fèi)行為及動(dòng)機(jī)，進(jìn)而有效指導(dǎo)產(chǎn)品或服務(wù)設(shè)計(jì)。雖然生活形態(tài)研究并非一個(gè)全新的概念，但對(duì)消費(fèi)類電子產(chǎn)品行業(yè)來(lái)說(shuō)，結(jié)合年輕消費(fèi)者生活形態(tài)的研究來(lái)進(jìn)行產(chǎn)品開(kāi)發(fā)設(shè)計(jì)還是很少的。由于年輕人是消費(fèi)類電子產(chǎn)品購(gòu)買的重要力量，對(duì)于年輕人尤其是大學(xué)生的生活形態(tài)的研究成為預(yù)測(cè)未來(lái)消費(fèi)類電子產(chǎn)品需求的重要途徑。 本文以在校大學(xué)生的生活形態(tài)為研究對(duì)象展開(kāi)研究，探索不同生活形態(tài)的大學(xué)生活和消費(fèi)類電子產(chǎn)品使用模式上的差異。分析了基于生活形態(tài)的消費(fèi)類電子產(chǎn)品設(shè)計(jì)研究的背景、目的及意義，，并研究生活形態(tài)在設(shè)計(jì)領(lǐng)域中的應(yīng)用現(xiàn)狀，發(fā)展趨勢(shì)以及一般理論方法�？偨Y(jié)出針對(duì)大學(xué)生進(jìn)行生活形態(tài)研究的測(cè)量模式。接下來(lái)根據(jù)所建立的生活形態(tài)測(cè)量模式進(jìn)行針對(duì)大學(xué)生生活形態(tài)的調(diào)查問(wèn)卷設(shè)計(jì)，隨后展開(kāi)調(diào)研工作。通過(guò)實(shí)地調(diào)研和網(wǎng)絡(luò)平臺(tái)調(diào)研最終獲得有效問(wèn)卷259份。并采用統(tǒng)計(jì)軟件SPSS13.0對(duì)問(wèn)卷進(jìn)行數(shù)據(jù)錄入和數(shù)據(jù)分析。對(duì)統(tǒng)計(jì)結(jié)果進(jìn)行分析并得到當(dāng)代大學(xué)生生活形態(tài)分類。同時(shí)將不同生活形態(tài)分類與常用消費(fèi)類電子產(chǎn)品對(duì)應(yīng)起來(lái)。 最后，基于論文實(shí)證研究結(jié)論的指導(dǎo)下進(jìn)行個(gè)人消費(fèi)類電子產(chǎn)品設(shè)計(jì)。
[Abstract]:Life form investigation and research is a comprehensive measure of consumers. At present, it is also a relatively new research method. It is mainly used in industrial design survey and user survey. It is easy to grasp the user's demand and obtain the design information by using the life form survey in the early stage of the design. The user is adopted in the specific design project. Methods of life form survey, So far, there is a lack of systematic theoretical basis for the accumulation of experience and methods from "user life form" to "establishing design guide". Through the study of consumer behavior activities, values, consumption patterns and product use patterns and other life patterns related to research, mining needs to understand the consumer behavior and motivation of target consumers. Thus effectively guiding product or service design. Although life form research is not a new concept, but for the consumer electronics industry, Product development and design based on the study of the life patterns of young consumers is still rare. Because young people are an important force in purchasing consumer electronic products, The research on the life style of young people, especially college students, has become an important way to predict the demand of consumer electronics in the future. This paper takes the life form of college students as the research object. This paper explores the differences in the usage patterns of college life and consumer electronic products in different life forms. The background, purpose and significance of the design of consumer electronic products based on life form are analyzed. And to study the application of life form in the field of design, The development trend and general theory methods. Summarize the measurement mode of life form research for college students. Then, according to the established life form measurement model, we design the questionnaire for college students' life form. The effective questionnaires were obtained through field investigation and network platform investigation. The data input and data analysis of the questionnaire were carried out with the statistical software SPSS13.0. The statistical results were analyzed and obtained at present. At the same time, the classification of different life forms corresponds to the common consumer electronic products. Finally, under the guidance of empirical research conclusions, the design of consumer electronic products is carried out.
【學(xué)位授予單位】：北京服裝學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：TN02

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