本文選題：集裝箱運(yùn)輸 + 外輪代理��； 參考：《大連海事大學(xué)》2015年碩士論文

【摘要】：近年來(lái),由于全球航運(yùn)需求持續(xù)疲軟,船舶代理市場(chǎng)的服務(wù)體系和價(jià)格體系都受到了巨大的和前所未有的沖擊,與此同時(shí),隨著我國(guó)逐步加大船舶代理業(yè)的開(kāi)放力度,船代準(zhǔn)入條件也愈寬松,大連外代的在口岸的壟斷地位逐漸消失,集裝箱班輪代理的業(yè)務(wù)量呈下滑的態(tài)勢(shì)。被外運(yùn)追上甚至趕超、越來(lái)越多的合資代理公司成立導(dǎo)致班輪部乃至公司面臨愈加嚴(yán)峻的市場(chǎng)競(jìng)爭(zhēng)局面。班輪代理業(yè)務(wù)發(fā)展放緩的態(tài)勢(shì)嚴(yán)重制約了公司的整體發(fā)展,為此大連外輪代理公司有必要對(duì)集裝箱班輪代理業(yè)的發(fā)展戰(zhàn)略進(jìn)行研究,以直面區(qū)域內(nèi)激烈的競(jìng)爭(zhēng)形勢(shì),提升班輪代理的競(jìng)爭(zhēng)力,搶占市場(chǎng)份額,實(shí)現(xiàn)集裝箱業(yè)務(wù)量和公司效益的快速發(fā)展。本文重點(diǎn)剖析大連外代集裝箱班輪代理面臨的內(nèi)外部環(huán)境,運(yùn)用SWOT分析方法對(duì)大連外代集裝箱班輪代理的現(xiàn)狀進(jìn)行評(píng)價(jià),探求內(nèi)部?jī)?yōu)劣勢(shì)和外部環(huán)境中存在的機(jī)會(huì)與威脅,在此基礎(chǔ)上形成大連外代班輪代理的經(jīng)營(yíng)戰(zhàn)略,運(yùn)用相關(guān)模型對(duì)大連班輪代理市場(chǎng)的供需狀況進(jìn)行分析和預(yù)測(cè),通過(guò)定量分析得出2015及2020年公司班輪代理的業(yè)務(wù)目標(biāo),提出要實(shí)現(xiàn)這一目標(biāo)應(yīng)采取立足核心業(yè)務(wù)、實(shí)施多元化經(jīng)營(yíng)的發(fā)展重點(diǎn),最后圍繞這兩項(xiàng)發(fā)展重點(diǎn)提出具體實(shí)施措施。
[Abstract]:In recent years, as the global shipping demand continues to weaken, the service system and price system of the shipping agency market have been greatly and unprecedentedly impacted. At the same time, with the gradual expansion of the opening up of the shipping agency industry in China, The more relaxed the entry conditions of the shipping generation, the monopoly status of Dalian outgeneration in the port gradually disappeared, and the business volume of the container liner agent declined. Being overtaken or overtaken by foreign shipping, more and more joint venture agency companies are established, which leads to more and more severe market competition for liner shipping department and even the company. The slowing down of liner agency business seriously restricts the overall development of the company. Therefore, it is necessary for Dalian Foreign Shipping Agency Company to study the development strategy of container liner agency industry in order to face up to the fierce competitive situation in the region. Enhance the competitiveness of liner agency, seize market share, realize the rapid development of container business and company benefit. This paper mainly analyzes the internal and external environment facing Dalian external container liner agent, evaluates the present situation of Dalian external container liner agent by using SWOT analysis method, and explores the internal advantages and disadvantages and the opportunities and threats existing in the external environment. On this basis, the management strategy of Dalian liner agency is formed, and the supply and demand situation of Dalian liner agency market is analyzed and forecasted by using relevant models, and the business objectives of liner agency in 2015 and 2020 are obtained by quantitative analysis. In order to realize this goal, we should take the development focus of diversified management based on the core business, and finally put forward the concrete implementation measures around these two development emphases.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F552.7

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本文編號(hào)：1828959