【摘要】：近年來,投資和出口接連受阻,尤其是美國金融危機以來,拓展消費渠道、增大內(nèi)需更是成為拉動我國經(jīng)濟增長的主動力。以往研究多是將城鎮(zhèn)和農(nóng)村作為單獨的市場,分別探析城鄉(xiāng)居民的消費行為,或?qū)⒍哌M行簡單對比,忽略了二者之間可能存在的聯(lián)動關系。隨著經(jīng)濟發(fā)展,居民收入不斷增長,城鄉(xiāng)二元化格局被打破,農(nóng)村居民消費不僅取決于其自身的特征變量,還越來越多的受到城鎮(zhèn)居民消費行為的“示范”影響。本文擬在假設存在城鄉(xiāng)“示范效應”的基礎上,對城鄉(xiāng)居民消費演化過程進行定性和定量分析,探析城鎮(zhèn)居民消費對農(nóng)村居民消費的拉動作用主要體現(xiàn)在哪些具體方面以及作用的大小、方向。這對于引導農(nóng)村居民進行理性消費、縮小城鄉(xiāng)消費差距、推動城鄉(xiāng)一體化建設具有重要意義。 本文共分為五章。第一章前言。主要指出選題的背景、意義和創(chuàng)新點,并對研究思路和文章框架作簡要說明。第二章相關消費理論回顧及文獻綜述。對借鑒的國內(nèi)外消費理論研究進行整合。第三章中國城鄉(xiāng)居民消費情況演變及差異分析。先是對城鄉(xiāng)居民消費水平、消費結構等進行綜合對比,觀測其演化過程中的規(guī)律；然后將城鄉(xiāng)居民按收入高低分組,并把城鎮(zhèn)居民各層消費劃分為兩個階段分別與農(nóng)村各層進行對比,力圖在排除收入因素的干擾下說明城鄉(xiāng)居民消費示范效應的存在。第四章基于城鎮(zhèn)消費“示范效應”的農(nóng)村消費模型分析。將城鄉(xiāng)各項消費占各自收入的比重差作為城鎮(zhèn)對農(nóng)村消費示范性的度量值納入模型,然后運用1992-2011年統(tǒng)計數(shù)據(jù)進行實證檢驗,結果發(fā)現(xiàn)城鎮(zhèn)居民消費對農(nóng)村的示范作用主要體現(xiàn)在居住、交通通訊和文教娛樂上。第五章示促進農(nóng)村理性消費的對策建議。指出示范效應的“雙重影響”,并針對研究結論提出促進農(nóng)村居民理性消費、推動城鄉(xiāng)經(jīng)濟聯(lián)動發(fā)展的幾條對策建議。 本文的主要創(chuàng)新點在于構建農(nóng)村居民消費模型時,考慮了城鎮(zhèn)消費的示范拉動作用,并將這種示范影響細化到每個消費項目上,從而更有利于進行具體的消費路徑優(yōu)化選擇。
[Abstract]:In recent years, investment and export have been blocked one after another, especially since the financial crisis in the United States, expanding consumption channels and increasing domestic demand have become the main driving force to stimulate China's economic growth. In the past, most of the studies focused on the urban and rural areas as a separate market, respectively to explore the consumption behavior of urban and rural residents, or simply contrast the two, ignoring the possible linkage between the two relations. With the development of economy, the income of residents is increasing, and the pattern of urban-rural dualization has been broken. The consumption of rural residents not only depends on their own characteristic variables, but also is more and more influenced by the "demonstration" of the consumption behavior of urban residents. On the basis of supposing the existence of "demonstration effect" in urban and rural areas, this paper intends to qualitatively and quantitatively analyze the evolution process of urban and rural residents' consumption. This paper probes into the pulling effect of urban residents' consumption on rural residents' consumption, which is embodied in the specific aspects, the size and direction of the function. This is of great significance to guide rural residents to rational consumption, narrow the gap between urban and rural consumption, and promote the construction of urban-rural integration. This paper is divided into five chapters. The first chapter preface. This paper mainly points out the background, significance and innovation of the topic, and gives a brief explanation of the research ideas and the framework of the article. The second chapter reviews the related consumption theory and literature review. Integration of domestic and foreign consumption theory research. The third chapter analyzes the evolution and difference of the consumption of Chinese urban and rural residents. First, the consumption level of urban and rural residents, consumption structure and other comprehensive comparison, observe its evolution in the process of law; Then the urban and rural residents are grouped according to their income, and the urban residents' consumption is divided into two stages, which are compared with each other in rural areas respectively, in order to explain the existence of the demonstration effect of urban and rural residents' consumption under the exclusion of the interference of income factors. Chapter four analyzes the rural consumption model based on the demonstration effect of urban consumption. Taking the proportion difference of urban and rural consumption as the model of urban and rural consumption, then using the statistical data from 1992 to 2011 to carry out empirical test. The results show that the demonstration effect of urban residents' consumption on rural areas is mainly embodied in residential, communication, cultural and educational entertainment. Chapter five shows the countermeasures and suggestions to promote rational consumption in rural areas. This paper points out the "double influence" of the demonstration effect, and puts forward some countermeasures and suggestions to promote the rational consumption of rural residents and promote the development of urban and rural economy. The main innovation of this paper is to construct the consumption model of rural residents, consider the role of urban consumption demonstration pull, and this demonstration impact on each consumption items, thus more conducive to the optimization of specific consumption path selection.
【學位授予單位】：山東大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F126.1

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