本文選題：商業(yè)地產(chǎn) + 投資風險��； 參考：《湖南工業(yè)大學》2013年碩士論文

【摘要】：近年來，隨著我國經(jīng)濟結(jié)構(gòu)轉(zhuǎn)型、城市化進程推進、居民可支配收入持續(xù)增長、消費結(jié)構(gòu)優(yōu)化升級以及住宅地產(chǎn)國家宏觀調(diào)控政策緊密出臺等多重效應下，作為房地產(chǎn)重要組成部分的商業(yè)地產(chǎn)正成為諸多房地產(chǎn)開發(fā)企業(yè)爭相轉(zhuǎn)型的領域。自2010年以來，我國主要的房地產(chǎn)開發(fā)企業(yè)均公布了商業(yè)地產(chǎn)投資發(fā)展戰(zhàn)略，大量資金涌入商業(yè)地產(chǎn)投資領域，成為國民經(jīng)濟新的投資熱點。然而，商業(yè)地產(chǎn)投資具有高度綜合性、高度關聯(lián)性、投資額度大、開發(fā)周期長等特點，是一項高收益、高風險的投資活動。因此，在我國相關理論和政策還不夠完善的情況下，進行商業(yè)地產(chǎn)投資風險分析與評價問題的研究是十分必要的，具有重要的理論和現(xiàn)實意義。 本文在借鑒國內(nèi)外房地產(chǎn)行業(yè)投資風險研究相關理論的基礎上，界定了商業(yè)地產(chǎn)與商業(yè)地產(chǎn)投資的概念。從開發(fā)商的角度出發(fā)，對我國商業(yè)地產(chǎn)投資全過程的風險因素分階段進行了識別。通過專家調(diào)查法初選出風險評價指標，并在指標重要性篩選與指標體系設置原則的基礎上，構(gòu)建出商業(yè)地產(chǎn)投資風險的評價指標體系。鑒于評價體系的多層次復雜性，，評價指標難以定量化等特點，綜合分析各評價方法的優(yōu)缺點后，選擇將層次分析法和模糊綜合評價法相結(jié)合，以模糊理論為基礎構(gòu)建出模糊層次綜合評價模型。最后，以福州蘇寧廣場項目為例，驗證了模型的合理可行性，并從風險管理的角度出發(fā)，提出商業(yè)地產(chǎn)投資風險防范與控制的具體措施。
[Abstract]:In recent years, with the transformation of economic structure, the advancement of urbanization, the continuous growth of disposable income of residents, the optimization and upgrading of consumption structure and the tight introduction of macro-control policies for residential real estate, and so on, As an important part of real estate, commercial real estate is becoming a field of transformation for many real estate development enterprises. Since 2010, the major real estate development enterprises in China have announced the development strategy of commercial real estate investment, and a large number of funds have poured into the commercial real estate investment field, which has become a new investment hot spot in the national economy. However, commercial real estate investment has the characteristics of high synthesis, high correlation, large investment quota and long development cycle. It is a high return and high risk investment activity. Therefore, under the condition that the relevant theories and policies of our country are not perfect, it is very necessary to study the risk analysis and evaluation of commercial real estate investment, which has important theoretical and practical significance. This paper defines the concept of commercial real estate and commercial real estate investment based on the theory of investment risk in real estate industry at home and abroad. From the point of view of developers, the risk factors of the whole process of commercial real estate investment in China are identified in stages. The risk evaluation index is selected by expert investigation method, and the evaluation index system of commercial real estate investment risk is constructed on the basis of index importance screening and index system setting principle. In view of the multi-level complexity of the evaluation system and the difficulty of quantifying the evaluation index, the advantages and disadvantages of each evaluation method are comprehensively analyzed, and the AHP and the fuzzy comprehensive evaluation method are selected to combine. On the basis of fuzzy theory, a comprehensive evaluation model of fuzzy hierarchy is constructed. Finally, taking Fuzhou Su Ning Square Project as an example, the reasonable feasibility of the model is verified, and from the point of view of risk management, the concrete measures to prevent and control the risk of commercial real estate investment are put forward.
【學位授予單位】：湖南工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F299.23

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