本文選題：多元化經(jīng)營 + 安索夫　； 參考：《財(cái)會(huì)通訊》2014年26期

【摘要】：正一、多元化定義國外學(xué)者對(duì)于多元化經(jīng)營的研究是比較廣泛的,原因就是多元化是企業(yè)發(fā)展的重要戰(zhàn)略行為。早期的學(xué)者都普遍接受了美國學(xué)者安索夫(Ansoff,1957)定義的多元化經(jīng)營概念,"用新的產(chǎn)品開發(fā)新的市場"是安索夫在《多元化戰(zhàn)略》一文中提出多元化理論。彭羅斯(Penrose,1959)、魯梅爾特(Rumelt,1974)對(duì)于多元化經(jīng)營的定義進(jìn)一步加深。企業(yè)發(fā)展壯大最為重要的一種戰(zhàn)略就是實(shí)施多元化經(jīng)營戰(zhàn)略。多元化的經(jīng)營,一方面可以實(shí)現(xiàn)"東方
[Abstract]:First, the definition of diversification is widely studied by foreign scholars, the reason is that diversification is an important strategic behavior of enterprise development. Early scholars generally accepted the concept of diversification as defined by American scholar Ansoff.1957. "developing new market with new products" is the theory of diversification put forward by Ansoffl in "diversification Strategy". Penrose Penroseau (1959) and Rumelt (1974) further deepened the definition of diversification. One of the most important strategies for the development and growth of enterprises is to implement diversified management strategy. Diversified management, on the one hand, can achieve the "East"
【作者單位】： 國通管業(yè)股份有限公司;
【分類號(hào)】：F299.233.42;F272.3
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本文編號(hào)：1830303