本文關(guān)鍵詞：沈陽(yáng)頤景藍(lán)灣項(xiàng)目管理研究　出處：《大連理工大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 房地產(chǎn) 房地產(chǎn)項(xiàng)目管理 沈陽(yáng)頤景藍(lán)灣項(xiàng)目

【摘要】：近十年來(lái),我國(guó)經(jīng)濟(jì)總量不斷躍升,房地產(chǎn)業(yè)發(fā)展迅速,到目前為止已成為國(guó)民經(jīng)濟(jì)的一個(gè)支柱型產(chǎn)業(yè),黨的十八大報(bào)告提出堅(jiān)持走中國(guó)特色的新型城鎮(zhèn)化道路,打造城鄉(xiāng)統(tǒng)籌一體、產(chǎn)業(yè)互動(dòng)、節(jié)約集約、生態(tài)宜居、和諧發(fā)展的新型城鎮(zhèn),房地產(chǎn)業(yè)迎來(lái)了新的發(fā)展機(jī)遇。但隨著2013年國(guó)五條的出臺(tái),房地產(chǎn)市場(chǎng)調(diào)控力度逐漸加強(qiáng),加劇了房地產(chǎn)企業(yè)兼并重組,大多數(shù)中小房地產(chǎn)企業(yè)都存在著管理差、競(jìng)爭(zhēng)力弱、抗風(fēng)險(xiǎn)能力低等問(wèn)題,如不及時(shí)解決,就會(huì)隨時(shí)被市場(chǎng)所淘汰。 項(xiàng)目管理的理論方法在房地產(chǎn)行業(yè)的實(shí)施、應(yīng)用,為房地產(chǎn)企業(yè)的持續(xù)健康發(fā)展奠起到了關(guān)鍵性的作用,開發(fā)項(xiàng)目的前期市場(chǎng)調(diào)研、可行性研究、論證與評(píng)估、規(guī)劃設(shè)計(jì),中期的項(xiàng)目組織管理、進(jìn)度管理、成本管理、質(zhì)量管理、采購(gòu)管理,后期的項(xiàng)目后評(píng)價(jià)以及貫穿始終的項(xiàng)目風(fēng)險(xiǎn)管理等,都需要通過(guò)項(xiàng)目管理的先進(jìn)理念,應(yīng)用到房地產(chǎn)項(xiàng)目的全過(guò)程管理實(shí)踐當(dāng)中建造出優(yōu)秀的產(chǎn)品來(lái)實(shí)現(xiàn)。 上海三盛宏業(yè)集團(tuán)為全國(guó)房地產(chǎn)五十強(qiáng)企業(yè),主要投資業(yè)務(wù)為房地產(chǎn)、海洋運(yùn)輸、生物科技等。房地產(chǎn)業(yè)是三盛宏業(yè)的主要產(chǎn)業(yè)之一,集團(tuán)在快速發(fā)展過(guò)程中遇到一些困難和波折,阻礙集團(tuán)繼續(xù)向前發(fā)展。本文通過(guò)對(duì)其房地產(chǎn)子公司沈陽(yáng)景盛房地產(chǎn)有限公司頤景藍(lán)灣項(xiàng)目的研究分析,發(fā)現(xiàn)該項(xiàng)目在管理中存在的一定問(wèn)題,針對(duì)這些問(wèn)題,結(jié)合公司的實(shí)際情況,優(yōu)化該項(xiàng)目管理模式,借以提高房地產(chǎn)企業(yè)的項(xiàng)目管理水平,是本文研究的目的。 本文的研究分為五個(gè)部分：第一部分為緒論,主要闡述了研究的背景、意義、主要思路。第二部分是文獻(xiàn)綜述,通過(guò)對(duì)國(guó)內(nèi)外項(xiàng)目管理理論的現(xiàn)狀及發(fā)展趨勢(shì)的引用和重新疏理,有針對(duì)性的提出房地產(chǎn)項(xiàng)目管理理論依據(jù)。第三部分是正文部分,對(duì)沈陽(yáng)頤景藍(lán)灣項(xiàng)目背景現(xiàn)狀進(jìn)行了詳細(xì)的描述,提出了項(xiàng)目中存在的問(wèn)題。第四部分是項(xiàng)目管理體系優(yōu)化部分,從進(jìn)度控制、成本控制、組織管理等角度進(jìn)行了分析,建立新的項(xiàng)目管理體系。第五部分是結(jié)論建議部分,主要是針對(duì)分析的問(wèn)題提出合理化建議。
[Abstract]:In the past ten years, China's economy increased continuously, the rapid development of real estate industry, so far has become a pillar industry of the national economy, the eighteen Party Congress put forward the new urbanization road adhere to the Chinese characteristics, build urban and rural development, industry interaction, intensive conservation, ecological livable, new town the harmonious development of the real estate industry ushered in a new development opportunity. But in 2013 with the introduction of five countries, efforts to control the real estate market is gradually strengthened, exacerbated by the real estate enterprise merger and reorganization, the majority of small and medium-sized real estate enterprises are in poor management, weak competitiveness, low anti risk ability, if not resolved in a timely manner at any time, will be eliminated by the market.
The implementation of project management theory in the real estate industry application, a key role for the real estate enterprises' healthy development, research and development of the early stages of the project market research, feasibility demonstration and evaluation, planning and design, project management, medium-term schedule management, cost management, quality management, procurement the late management, post project evaluation and project risk management has always been throughout, are required by the advanced concept of project management, whole process management applied to the practice of real estate projects in the construction of excellent products to achieve.
Shanghai three motorcycle industry group for the national real estate fifty strong enterprises, the main business for the real estate investment, marine transportation, biological science and technology. The real estate industry is one of the major industries of three motorcycle industry, the group encountered some difficulties and setbacks in the process of rapid development, hindering the group to move forward. Based on the analysis of its real estate subsidiary of Shenyang Jing Sheng Real Estate Co. Ltd. Yee Island project, found some problems existing in the management of the project, to solve these problems, combined with the company's actual situation, optimize the project management mode, borrow in order to improve the real estate enterprise project management level, is the purpose of this study.
This study is divided into five parts: the first part is the introduction, mainly elaborated the research background, significance, main ideas. The second part is the literature review, the current situation and development trend of domestic and international project management theory reference and combing, puts forward the theoretical basis of the real estate project management. In the third part is the main part, the status quo of Shenyang Yee King Island project background are described in detail, put forward the question existing in the project. The fourth part is the optimization of project management system, control the cost from the organization management, schedule control, etc. are analyzed, a new project management system. The fifth part is the conclusions and recommendations. Is mainly aimed at the analysis of the problem and put forward reasonable suggestions.

【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F299.233.4

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 周紅;成虎;;基于中國(guó)傳統(tǒng)的項(xiàng)目管理研究[J];中國(guó)工程科學(xué);2006年02期

2 朱萍;劉德周;姜潤(rùn)生;周梅;;甘特圖在醫(yī)學(xué)科研項(xiàng)目進(jìn)度管理中的應(yīng)用[J];醫(yī)院管理論壇;2008年12期

3 羅華;;淺析項(xiàng)目成本管理與質(zhì)量成本管理[J];江蘇建材;2008年03期

4 朱曉峗;許民利;;項(xiàng)目管理研究綜述[J];價(jià)值工程;2008年11期

5 王劍;;關(guān)鍵鏈方法在項(xiàng)目進(jìn)度管理中的應(yīng)用研究[J];山西建筑;2010年03期

6 王憑慧,張浩,酆明;現(xiàn)代項(xiàng)目管理的知識(shí)體系[J];科學(xué)學(xué)研究;1999年03期

7 徐緒松,曹平;項(xiàng)目管理知識(shí)體系的比較分析[J];南開管理評(píng)論;2004年04期

8 惠敏;;工程項(xiàng)目成本管理和成本控制[J];商場(chǎng)現(xiàn)代化;2006年20期

9 馬國(guó)豐;陳強(qiáng);;項(xiàng)目進(jìn)度管理的研究現(xiàn)狀及其展望[J];上海管理科學(xué);2006年04期

10 白思俊;;國(guó)內(nèi)外現(xiàn)代項(xiàng)目管理學(xué)科體系的發(fā)展[J];世界科技研究與發(fā)展;2007年01期

，

本文編號(hào)：1427803