本文關鍵詞：房地產(chǎn)市場定價策略的博弈分析　出處：《四川師范大學》2013年碩士論文　論文類型：學位論文

  更多相關文章： 房地產(chǎn)市場 定價策略 定價博弈

【摘要】：隨著國家對房地產(chǎn)市場的調(diào)控，投資和投機行為在房地產(chǎn)行業(yè)中已經(jīng)大為減少，房地產(chǎn)市場完全屬于賣方市場的情形已經(jīng)較難重現(xiàn)，開發(fā)商需要充分考慮市場因素，制定出合理的價格，以更好地銷售房源。在這樣的經(jīng)濟環(huán)境下研究商品住宅價格決策的意義主要體現(xiàn)在提高企業(yè)的競爭力，樹立品牌形象；為消費者購房提供借鑒，增強其行為理性，并促進我國房地產(chǎn)市場的規(guī)范與健康發(fā)展。同時，從根本上改變部分房地產(chǎn)開發(fā)公司成本定價、人為定價的現(xiàn)狀，解決在定價過程中存在的隨意性、盲目性和滯后性，對提高產(chǎn)品市場占有率有著重要意義。 本文主要圍繞基于博弈論的房地產(chǎn)定價策略展開，共分為六章。首先對相關國內(nèi)外研究現(xiàn)狀進行了分析和總結(jié)，并在博弈論、房地產(chǎn)定價論述相關理論基礎上，對房地產(chǎn)定價中的相關博弈方之間的關系與博弈過程進行了研究，同時，對房地產(chǎn)價格形成的影響因素進行了分析，包括個別因素、區(qū)域因素和一般因素。并對房地產(chǎn)市場定價的博弈過程進行了分析，房地產(chǎn)定價的過程是復雜的，政府部門的決策、競爭者之間的對策以及消費者的購買心理都是決定價格的主要因素。各參與者的共同參與，，在各個環(huán)節(jié)形成了房地產(chǎn)定價的博弈過程。通過上述分析，本文以位于某市的御景灣項目作為案例進行實證分析，制定出相應的價格，并提出了保障該價格得以落實的相關策略。
[Abstract]:With the state regulation of the real estate market, investment and speculation in the real estate industry has been greatly reduced, the real estate market is a seller's market situation has been difficult to reproduce, developers need to fully consider the factors of market, develop a reasonable price, in order to better sales listings. Research on the price of commercial housing in this decision the economic environment is mainly reflected in the significance to improve the competitiveness of enterprises, establish a brand image; to provide reference for consumers, enhance their rational behavior, and promote China's real estate market norms and healthy development. At the same time, to fundamentally change the part of the real estate development company cost pricing, pricing for the status quo, solve the problems in pricing in the process of randomness, blindness and lag, to improve the market share of products has important significance.
This paper mainly focuses on the real estate pricing strategy based on game theory, is divided into six chapters. The current status of research at home and abroad were analyzed and summarized, and in game theory, discusses the related theory basis of real estate pricing, the relationship and the game process between the game related real estate pricing in the studied at the same time, and the influence factors on the formation of real estate prices are analyzed, including individual factors, regional factors and general factors. And the game process of the real estate market pricing is analyzed, the process of real estate pricing is complicated by the decision of the government, countermeasures between competitors and the purchase of consumer psychology is the main in determining the price. The joint participation of all participants, the game process of the real estate price formation in all aspects. Through the above analysis, this paper in the Bayview project is located in the city as a case An example is made to make an empirical analysis, the corresponding price is formulated, and the relevant strategies to ensure the implementation of the price are put forward.

【學位授予單位】：四川師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F299.23;F224.32

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