本文關(guān)鍵詞：中國(guó)金融市場(chǎng)對(duì)外開(kāi)放與在華韓國(guó)銀行的發(fā)展　出處：《吉林大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

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【摘要】：隨著中國(guó)金融市場(chǎng)的對(duì)外開(kāi)放，在華韓國(guó)銀行從二十世紀(jì)九十年代開(kāi)始進(jìn)駐中國(guó)市場(chǎng)。1992年7月，韓國(guó)外資銀行第一次在北京建立代表處,至2010年末，韓國(guó)銀行在中國(guó)的分支機(jī)構(gòu)達(dá)到60家以上，投資基金規(guī)模也大大增加。然而，在華韓國(guó)銀行與在華韓國(guó)的制造業(yè)企業(yè)(如三星、LG等)相比知名度不高，利潤(rùn)水平也較低。那么，在華韓國(guó)銀行究竟面臨著怎樣的問(wèn)題，值得我們對(duì)其中的原因進(jìn)行認(rèn)真的探究。 本文首先對(duì)相關(guān)文獻(xiàn)進(jìn)行梳理，，并在此基礎(chǔ)上明確本文的研究背景和研究意義。其次，分析中國(guó)銀行業(yè)的結(jié)構(gòu)、現(xiàn)狀和特點(diǎn)，并比較中國(guó)加入WTO前后的金融市場(chǎng)開(kāi)放程度，歸納了中國(guó)金融開(kāi)放的四個(gè)階段：初期開(kāi)放階段（1979—1993）、初期發(fā)展階段（1994—2000）、全面開(kāi)放市場(chǎng)過(guò)渡期（2001—2006年）以及全面開(kāi)放階段（2007—目前）。再次，本文考察了外資銀行整體在中國(guó)發(fā)展的經(jīng)驗(yàn)和特征，探討一般意義上外資銀行對(duì)中國(guó)經(jīng)濟(jì)的正面效應(yīng)。本文重點(diǎn)分析了韓國(guó)銀行進(jìn)入中國(guó)的必要性，歸納在華韓國(guó)銀行的不同發(fā)展階段，并利用SWOT分析法考察了在華韓國(guó)銀行的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)、威脅等四個(gè)方面，綜合分析SO戰(zhàn)略、ST戰(zhàn)略、WO戰(zhàn)略、WT戰(zhàn)略，探討韓國(guó)銀行進(jìn)入中國(guó)市場(chǎng)發(fā)展時(shí)所需的方案。為了韓國(guó)銀行能夠在中國(guó)市場(chǎng)更加穩(wěn)定的發(fā)展，本文提出如下五個(gè)方案：第一、進(jìn)入地區(qū)的擴(kuò)大化，在華韓國(guó)銀行要擴(kuò)展中國(guó)內(nèi)地的西部地域；第二、進(jìn)入方式的多樣化，開(kāi)設(shè)分行或本地法人，與中國(guó)國(guó)內(nèi)銀行進(jìn)行合作；第三、金融業(yè)務(wù)及產(chǎn)品的多樣化，私人銀行和銀行卡業(yè)務(wù)擴(kuò)張并研發(fā)貸款新產(chǎn)品；第四、專門人員的當(dāng)?shù)鼗�，�?shí)施專門人員的當(dāng)?shù)鼗琼n國(guó)銀行在中國(guó)成功發(fā)展的重要保證；第五、籌資渠道的多樣化及擴(kuò)展，建議擴(kuò)大存款業(yè)務(wù)，與韓國(guó)主要大型企業(yè)開(kāi)展更多的合作。 韓國(guó)銀行經(jīng)歷過(guò)亞洲金融危機(jī)和美國(guó)金融危機(jī)，已具備金融風(fēng)險(xiǎn)管理技術(shù)和高品質(zhì)金融服務(wù)的水平。它們與其他外資跨國(guó)銀行一樣，具備一定的在中國(guó)金融市場(chǎng)發(fā)展的潛力。為了韓國(guó)銀行的充分發(fā)展，在華韓國(guó)銀行進(jìn)入之前需要有更加完善的營(yíng)銷計(jì)劃，充分理解中國(guó)金融慣例，重點(diǎn)向中國(guó)客戶推廣金融業(yè)務(wù)，以客戶利益為中心實(shí)施發(fā)展戰(zhàn)略。
[Abstract]:Chinese with the opening up of financial markets, the market began to enter the China.1992 year in July from 1990s in China, the Bank of Korea, South Korea's first foreign bank to establish a representative office in Beijing, to the end of 2010, the Bank of Korea branch in China reach 60 or more, the investment fund has greatly increased. However, in China, the Bank of Korea and in China, South Korea's manufacturing enterprises (such as Samsung, LG etc.) compared to popularity is not high, the profit level is low. So, Korean banks in China are facing the problem of how to, it is worth exploring the reasons for us to seriously.
This paper first reviews the relevant literature, and based on the research background and significance of this paper. Secondly, analysis of the structure of Chinese banking, characteristics and current situation, and compared China joined the financial market openness before and after WTO, summarizes the four stages of Chinese financial openness: the early stage of opening (1979 - 1993) the initial stage of development, (1994 - 2000), the full liberalization of the market transition period (2001 - 2006) and the stage of complete opening (2007 - present). Again, this paper examines the foreign banks in the whole China development experience and characteristics, to explore the positive effect of foreign banks on the general sense of China economy. This paper focuses on the analysis of the Bank of Korea into the necessity of Chinese, summed up in different stages of development of Korean banks in China, and using the SWOT analysis method to analyze the Bank of Korea in China's advantages, weaknesses, opportunities, threats and other four aspects, comprehensive Analysis of SO strategy, ST strategy, WO strategy, WT strategy, of the required Korean banks enter Chinese market development plan. In order to the Bank of Korea to develop more stable in Chinese market, this paper proposes the following five options: first, to expand the area of Korean banks in China to expand Chinese inland western region second; entry mode diversification, set up a branch or a local entity, in cooperation with domestic banks Chinese; third, diversified financial services and products, private banks and bank card business expansion and new product development loans; fourth, the local specialized personnel, the implementation of specialized personnel of local banks in South Korea is an important guarantee for China the success of development; fifth, diversification and expansion of financing channels, to expand the deposit business, carry out more cooperation with South Korea mainly large enterprises.
The Bank of Korea experienced the Asian financial crisis and the financial crisis in the United States, has a financial risk management technology and high-quality financial services. They like other foreign multinational banks, have a certain development in the China financial market potential. In order to fully develop the Bank of Korea, before the Korean banks enter the need for better marketing plan, fully understand the Chinese financial practices, the key to the Chinese promotion of financial services, to the interests of customers as the center and the implementation of the development strategy.

【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F832.5;F833.126

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