本文關(guān)鍵詞：房地產(chǎn)上市公司的社會(huì)責(zé)任問題研究　出處：《山東建筑大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 企業(yè)社會(huì)責(zé)任 房地產(chǎn) 顧客滿意度 評(píng)價(jià)指標(biāo)

【摘要】：企業(yè)履行社會(huì)責(zé)任是市場經(jīng)濟(jì)商業(yè)道德精神的集中體現(xiàn),也是中國特色社會(huì)主義核心價(jià)值觀的基本要求。企業(yè)履行社會(huì)責(zé)任,是發(fā)展中國特色社會(huì)主義市場經(jīng)濟(jì)的必然要求,也是建設(shè)社會(huì)主義和諧社會(huì)的必由之路。企業(yè)積極履行社會(huì)責(zé)任有利于增進(jìn)企業(yè)與利益相關(guān)者之間良好的互動(dòng),有利于提高消費(fèi)者的滿意度和培養(yǎng)企業(yè)的核心競爭力。同時(shí),全面落實(shí)企業(yè)社會(huì)責(zé)任,對(duì)于我國到2020年全面建成小康社會(huì),也具有重要的現(xiàn)實(shí)意義和深遠(yuǎn)的歷史意義。 房地產(chǎn)行業(yè)關(guān)聯(lián)產(chǎn)業(yè)多、產(chǎn)業(yè)鏈長,在帶動(dòng)相關(guān)產(chǎn)業(yè)發(fā)展、增加就業(yè)、推動(dòng)我國城鎮(zhèn)化建設(shè)和國民經(jīng)濟(jì)健康發(fā)展的過程中發(fā)揮著重要作用。但是,房地產(chǎn)行業(yè)在為經(jīng)濟(jì)發(fā)展帶來巨大貢獻(xiàn)的同時(shí),也給我國經(jīng)濟(jì)社會(huì)發(fā)展帶來了一系列的不和諧因素。例如,我國商品房價(jià)格居高不下并持續(xù)攀升,商品房質(zhì)量問題層出不窮。這都不斷加劇和深化了我國房地產(chǎn)企業(yè)和消費(fèi)者之間的矛盾,成為影響我國經(jīng)濟(jì)和社會(huì)可持續(xù)發(fā)展的重要因素。面對(duì)錯(cuò)綜復(fù)雜的矛盾關(guān)系,亟需房地產(chǎn)企業(yè)正視矛盾現(xiàn)狀,提高企業(yè)的社會(huì)責(zé)任,增強(qiáng)房地產(chǎn)企業(yè)對(duì)政府、消費(fèi)者、生態(tài)環(huán)境負(fù)責(zé)任的意識(shí),提高房地產(chǎn)企業(yè)的社會(huì)形象,緩和企業(yè)和消費(fèi)者之間的矛盾。 本文以某房地產(chǎn)上市公司開發(fā)的小區(qū)為例,以問卷的方式調(diào)查該小區(qū)居民對(duì)該房地產(chǎn)企業(yè)的評(píng)價(jià),從顧客滿意度的角度評(píng)價(jià)該房地產(chǎn)上市企業(yè)對(duì)消費(fèi)者的社會(huì)責(zé)任履行情況。首先,根據(jù)顧客滿意度理論的CCSI模型,建立了基于顧客滿意度的房地產(chǎn)企業(yè)對(duì)消費(fèi)者社會(huì)責(zé)任履行情況的評(píng)價(jià)指標(biāo)體系,然后利用層次分析法確定各指標(biāo)體系的屬性權(quán)重,并采用問卷調(diào)查法獲得消費(fèi)者對(duì)該房地產(chǎn)企業(yè)社會(huì)責(zé)任履行情況的評(píng)價(jià)得分,最后利用簡單加權(quán)平均法得出該房地產(chǎn)上市企業(yè)對(duì)消費(fèi)者社會(huì)責(zé)任履行情況的最終評(píng)價(jià)結(jié)果。同時(shí),本文以該房地產(chǎn)上市企業(yè)的調(diào)查情況為基點(diǎn),指出了我國房地產(chǎn)上市企業(yè)在履行消費(fèi)者社會(huì)責(zé)任的過程中所存在的主要問題,并提出具體的改進(jìn)措施,希望能為我國房地產(chǎn)企業(yè)社會(huì)責(zé)任工作的改善提供借鑒。
[Abstract]:Corporate social responsibility is the concentrated embodiment of the commercial moral spirit of market economy and the basic requirement of the core values of socialism with Chinese characteristics. It is the inevitable requirement of developing socialist market economy with Chinese characteristics and the only way to build a harmonious socialist society. The positive performance of social responsibility by enterprises is conducive to enhancing the good interaction between enterprises and stakeholders. It will help to improve consumer satisfaction and cultivate the core competitiveness of enterprises. At the same time, the overall implementation of corporate social responsibility, for our country by 2020 to build a well-off society in an all-round way. Also has the important realistic significance and the profound historical significance. The real estate industry has many related industries and long industrial chain, which plays an important role in promoting the development of related industries, increasing employment, promoting the construction of urbanization and the healthy development of the national economy. The real estate industry not only brings great contribution to the economic development, but also brings a series of disharmonious factors to the economic and social development of our country. For example, the price of commercial housing in our country is high and rising. Commercial housing quality problems emerge in endlessly, which has intensified and deepened the contradiction between the real estate enterprises and consumers in our country. It has become an important factor that affects the sustainable development of our economy and society. Facing the complicated contradiction relationship, it is urgent for the real estate enterprises to face up to the contradictions, improve their social responsibility, and strengthen the real estate enterprises to the government. Consumers, ecological environment responsible consciousness, improve the social image of real estate enterprises, ease the contradiction between enterprises and consumers. This paper takes a real estate listed company as an example to investigate the residents' evaluation of the real estate enterprise by questionnaire. This paper evaluates the social responsibility performance of the listed real estate enterprise to consumers from the perspective of customer satisfaction. Firstly, according to the CCSI model of customer satisfaction theory. This paper establishes the evaluation index system of the performance of social responsibility of the real estate enterprises based on customer satisfaction, and then determines the attribute weight of each index system by using the Analytic hierarchy process (AHP). And the questionnaire survey method was used to obtain the evaluation score of the social responsibility performance of the real estate enterprise. Finally, using the simple weighted average method to obtain the final evaluation of the performance of the real estate listed enterprises to the consumer social responsibility. At the same time, this paper based on the survey of the real estate listed enterprises. This paper points out the main problems existing in the process of fulfilling the social responsibility of consumers in the listed enterprises of real estate in our country, and puts forward the concrete improvement measures. Hope to provide reference for the improvement of social responsibility of real estate enterprises in our country.
【學(xué)位授予單位】：山東建筑大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F270;F299.233.4

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 王莉華;論可持續(xù)發(fā)展與社會(huì)責(zé)任會(huì)計(jì)[J];商業(yè)研究;2003年16期

2 趙志珍;;上市公司社會(huì)責(zé)任會(huì)計(jì)信息披露的實(shí)證研究——來自滬深兩市2006年—2008年的經(jīng)驗(yàn)數(shù)據(jù)[J];財(cái)經(jīng)界(學(xué)術(shù)版);2010年04期

3 牟濤;袁蘊(yùn);;利益相關(guān)者導(dǎo)向的企業(yè)社會(huì)責(zé)任信息披露構(gòu)想——中石化社會(huì)責(zé)任報(bào)告的啟示[J];財(cái)會(huì)通訊(綜合版);2008年07期

4 龍麗霞;;房地產(chǎn)企業(yè)社會(huì)責(zé)任會(huì)計(jì)研究[J];財(cái)會(huì)通訊;2011年06期

5 李正;;法、美、日三國企業(yè)社會(huì)責(zé)任信息披露的經(jīng)驗(yàn)及借鑒[J];財(cái)務(wù)與會(huì)計(jì);2008年03期

6 王倩;;房地產(chǎn)上市公司社會(huì)責(zé)任比較分析[J];中國房地產(chǎn);2012年04期

7 周延風(fēng);羅文恩;肖文建;;企業(yè)社會(huì)責(zé)任行為與消費(fèi)者響應(yīng)——消費(fèi)者個(gè)人特征和價(jià)格信號(hào)的調(diào)節(jié)[J];中國工業(yè)經(jīng)濟(jì);2007年03期

8 周祖城;張漪杰;;企業(yè)社會(huì)責(zé)任相對(duì)水平與消費(fèi)者購買意向關(guān)系的實(shí)證研究[J];中國工業(yè)經(jīng)濟(jì);2007年09期

9 朱仁友;高淑潔;;房地產(chǎn)企業(yè)履行社會(huì)責(zé)任存在的問題及對(duì)策[J];廣西大學(xué)學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版);2010年06期

10 廖開榮;;層次分析法在項(xiàng)目管理中的應(yīng)用[J];建筑;2008年12期

相關(guān)碩士學(xué)位論文 前2條

1 甘玉鳳;建筑節(jié)能示范工程后評(píng)估研究[D];重慶大學(xué);2011年

2 方降龍;區(qū)域環(huán)境影響評(píng)價(jià)指標(biāo)體系研究及應(yīng)用[D];合肥工業(yè)大學(xué);2007年

，

本文編號(hào)：1368032