基于社群經(jīng)濟(jì)的自媒體商業(yè)模式創(chuàng)新——“羅輯思維”案例
發(fā)布時(shí)間：2019-05-16 08:37
【摘要】：2012年開(kāi)始,自媒體行業(yè)在中國(guó)快速崛起,其商業(yè)模式呈現(xiàn)出百花齊放的景象。本文基于社群經(jīng)濟(jì)理論分析了互聯(lián)網(wǎng)自媒體興起的背后邏輯,并選取"羅輯思維"作為案例,建立冰山動(dòng)態(tài)反饋模型研究了其三次商業(yè)模式迭代,旨在揭示"羅輯思維"取得巨大商業(yè)成功的關(guān)鍵要素,為自媒體行業(yè)的商業(yè)創(chuàng)新變革提供管理啟示。研究表明:內(nèi)外部環(huán)境是企業(yè)商業(yè)模式變革的隱性知識(shí)以及內(nèi)推動(dòng)力;未來(lái)商業(yè)社會(huì)的核心動(dòng)力在于社群,社群經(jīng)濟(jì)逐漸成為趨勢(shì);企業(yè)家的個(gè)人魅力在早期起關(guān)鍵性作用,后期則依賴于組織管理和商業(yè)社群的成熟。
[Abstract]:Since 2012, since the rapid rise of the media industry in China, its business model has shown a hundred flowers. Based on the theory of community economy, this paper analyzes the logic behind the rise of Internet self-media, and selects "Luo Ji thinking" as an example to establish an iceberg dynamic feedback model to study its three business model iterations. The purpose of this paper is to reveal the key elements of "Luo Ji thinking" to achieve great business success, and to provide management enlightenment for the business innovation reform of self-media industry. The research shows that the internal and external environment is the tacit knowledge and internal driving force of the change of enterprise business model, and the core motive force of the future business society lies in the community, and the community economy has gradually become the trend. The charisma of entrepreneurs plays a key role in the early stage, while the latter depends on organizational management and the maturity of the business community.
【作者單位】： 中國(guó)科學(xué)院數(shù)學(xué)與系統(tǒng)科學(xué)研究院;中國(guó)科學(xué)院大學(xué)經(jīng)濟(jì)與管理學(xué)院;中國(guó)科學(xué)院大數(shù)據(jù)挖掘與知識(shí)管理重點(diǎn)實(shí)驗(yàn)室;
【基金】：國(guó)家自然科學(xué)基金面上項(xiàng)目(71373262);國(guó)家自然科學(xué)基金重大項(xiàng)目(71390330;71390331) 中國(guó)科學(xué)院大數(shù)據(jù)挖掘與知識(shí)管理重點(diǎn)實(shí)驗(yàn)室開(kāi)放課題
【分類號(hào)】：F272
[Abstract]:Since 2012, since the rapid rise of the media industry in China, its business model has shown a hundred flowers. Based on the theory of community economy, this paper analyzes the logic behind the rise of Internet self-media, and selects "Luo Ji thinking" as an example to establish an iceberg dynamic feedback model to study its three business model iterations. The purpose of this paper is to reveal the key elements of "Luo Ji thinking" to achieve great business success, and to provide management enlightenment for the business innovation reform of self-media industry. The research shows that the internal and external environment is the tacit knowledge and internal driving force of the change of enterprise business model, and the core motive force of the future business society lies in the community, and the community economy has gradually become the trend. The charisma of entrepreneurs plays a key role in the early stage, while the latter depends on organizational management and the maturity of the business community.
【作者單位】： 中國(guó)科學(xué)院數(shù)學(xué)與系統(tǒng)科學(xué)研究院;中國(guó)科學(xué)院大學(xué)經(jīng)濟(jì)與管理學(xué)院;中國(guó)科學(xué)院大數(shù)據(jù)挖掘與知識(shí)管理重點(diǎn)實(shí)驗(yàn)室;
【基金】：國(guó)家自然科學(xué)基金面上項(xiàng)目(71373262);國(guó)家自然科學(xué)基金重大項(xiàng)目(71390330;71390331) 中國(guó)科學(xué)院大數(shù)據(jù)挖掘與知識(shí)管理重點(diǎn)實(shí)驗(yàn)室開(kāi)放課題
【分類號(hào)】：F272
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