【摘要】：目的:研究金錢概念對顧客創(chuàng)造力的影響以及創(chuàng)造自我效能的中介作用。方法:采用金錢刺激或金錢線索啟動金錢概念,然后使用創(chuàng)造力測量工具,直接或間接地檢驗顧客的創(chuàng)造力。結(jié)果:1啟動金錢概念可以有效地提高顧客解決問題時的流暢性、原創(chuàng)性和認(rèn)知靈活性;2金錢概念對創(chuàng)造力的影響是通過創(chuàng)造自我效能的中介作用;3金錢概念積極影響顧客的新產(chǎn)品接受意愿。結(jié)論:金錢概念通過創(chuàng)造自我效能作用,提高了顧客創(chuàng)造力。
[Abstract]:Objective: to study the influence of the concept of money on customer creativity and the intermediary role of creating self-efficacy. Methods: monetary stimulation or monetary clues were used to initiate the concept of money, and then the creativity measurement tool was used to test the creativity of customers directly or indirectly. Results: (1) activating the concept of money can effectively improve the fluency, originality and cognitive flexibility of customer's problem solving, and (2) the influence of money concept on creativity is mediated by creating self-efficacy; The concept of money positively affects customers' willingness to accept new products. Conclusion: the concept of money improves customer creativity by creating self-efficacy.
【作者單位】： 東華理工大學(xué)資源與環(huán)境經(jīng)濟(jì)研究中心;
【基金】：國家自然科學(xué)基金項目(71602027,71602028)資助
【分類號】：F273.1;F713.55
，

本文編號：2372322