本文選題：空氣污染 + 卡欣油墨��； 參考：《東華大學(xué)》2017年碩士論文

【摘要】：近年來(lái),由于灰塵,二氧化硫,氮氧化合物等有機(jī)碳?xì)浠衔锏却罅苛Ｗ討以诳諝庵?使天空灰暗,能見度在有些地區(qū)僅有幾十米,目前這種大氣污染已經(jīng)十分惡劣。這種自然環(huán)境的惡劣情況已經(jīng)受到國(guó)內(nèi)和國(guó)際的極大關(guān)注�？ㄐ烙湍緦儆诨び湍袠I(yè),主營(yíng)金、銀等傳統(tǒng)溶劑型油墨。傳統(tǒng)溶劑型油墨由于特有的化學(xué)性質(zhì)對(duì)環(huán)境造成一定的污染。這些傳統(tǒng)型油墨中的溶劑揮發(fā)造成對(duì)大氣的污染,這種由油墨引發(fā)的污染引起了行業(yè)的廣泛關(guān)注。為了減少油墨對(duì)大氣的污染,卡欣油墨公司最近新推出綠色環(huán)保的水性金墨銀墨,這種新產(chǎn)品屬于綠色環(huán)保產(chǎn)品,需要新的綠色環(huán)保營(yíng)銷新思路進(jìn)行推廣和銷售。本文以卡欣油墨公司實(shí)施綠色營(yíng)銷為案例背景,收集大量資料,深入分析行業(yè)現(xiàn)狀,為我國(guó)的油墨行業(yè)引入綠色營(yíng)銷策略,減少對(duì)大氣的污染,保護(hù)環(huán)境。論文首先對(duì)綠色營(yíng)銷理論及相關(guān)理論進(jìn)行學(xué)習(xí)研究和總結(jié),其次介紹行業(yè)情況,介紹卡欣油墨公司實(shí)際經(jīng)營(yíng)狀態(tài)。以綠色營(yíng)銷為指導(dǎo)思想和理論基礎(chǔ),對(duì)卡欣油墨公司的綠色營(yíng)銷策略加以研究。采用問(wèn)卷調(diào)查,深度訪談等分析方法,分析卡欣油墨公司綠色營(yíng)銷中發(fā)生的三大主要問(wèn)題,找出這三大問(wèn)題產(chǎn)生的根源,并針對(duì)這些主要問(wèn)題提出合理的策略建議。本文在綠色化的大框架下,進(jìn)行印刷油墨研發(fā),銷售整個(gè)過(guò)程的綠色營(yíng)銷戰(zhàn)略研究,相信綠色營(yíng)銷的推廣實(shí)施一定會(huì)減少對(duì)大氣的污染,一定會(huì)減少對(duì)人體健康的危害。
[Abstract]:In recent years, due to dust, sulfur dioxide, nitrogen oxides and other organic hydrocarbons suspended in the air, making the sky gray, visibility in some areas only tens of meters, at present, this kind of air pollution has been very bad. This kind of natural environment's abominable condition has already received the domestic and the international great concern. Kahin ink company belongs to the chemical ink industry, the main gold, silver and other traditional solvent-based ink. Traditional solvent-based ink due to the unique chemical properties of the environment caused a certain degree of pollution. The solvent volatilization in these traditional inks caused air pollution, which caused widespread concern in the industry. In order to reduce the air pollution caused by the ink, Carshin Ink Company has recently introduced a new kind of waterborne gold, ink and silver ink, which belongs to the green environmental protection product, and needs a new idea of green marketing and marketing. This paper takes the implementation of green marketing in Carson Ink Company as a case, collects a large amount of data, analyzes the present situation of the industry, introduces green marketing strategy for the ink industry of our country, reduces the pollution to the atmosphere and protects the environment. Firstly, the paper studies and summarizes the theory of green marketing and related theories, and then introduces the situation of the industry and the actual operating state of Carshin Ink Company. Based on the guiding ideology and theory of green marketing, this paper studies the green marketing strategy of Carshin Ink Company. By means of questionnaire survey, in-depth interview and other analytical methods, this paper analyzes the three major problems in the green marketing of Carshin Ink Company, finds out the root causes of these three problems, and puts forward some reasonable suggestions for these problems. In this paper, printing ink R & D, sales of the whole process of green marketing strategy research, I believe that the implementation of green marketing will definitely reduce the air pollution, will definitely reduce the harm to human health.
【學(xué)位授予單位】：東華大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F274;F426.7

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