本文選題：北京安田成 + 種子機(jī)械��； 參考：《寧夏大學(xué)》2017年碩士論文

【摘要】：種子是農(nóng)業(yè)生產(chǎn)的源頭,“種子機(jī)械”在這個(gè)即傳統(tǒng)而又興起高科技的產(chǎn)業(yè)中扮演者重要的角色。改革開放以來,跨國(guó)種業(yè)巨頭紛紛進(jìn)入中國(guó)占領(lǐng)市場(chǎng),也給國(guó)內(nèi)的種機(jī)市場(chǎng)帶來的沖擊,但是也大大加快了國(guó)內(nèi)種機(jī)的發(fā)展。大量的玉米制種設(shè)備進(jìn)入中國(guó),北京安田成機(jī)械設(shè)備有限公司就是在這種環(huán)境下應(yīng)運(yùn)而生,專業(yè)從事國(guó)外進(jìn)口設(shè)備的代理和北京安田成品牌種機(jī)的研發(fā)和生產(chǎn),成立至今,經(jīng)歷了種業(yè)的大發(fā)展和激烈的競(jìng)爭(zhēng),近幾年隨著種業(yè)的產(chǎn)能過剩,種業(yè)公司的大清洗,種機(jī)公司的生存競(jìng)爭(zhēng)格外慘烈。因此,種子機(jī)械作為種業(yè)行業(yè)的附屬行業(yè),怎么才能在這個(gè)行業(yè)繼續(xù)發(fā)展?如何穩(wěn)定、長(zhǎng)期、更好的發(fā)展?這就需要我們制定一個(gè)有效的,短期內(nèi)解決公司現(xiàn)狀,長(zhǎng)期保障公司發(fā)展的戰(zhàn)略。本文將企業(yè)戰(zhàn)略管理理論和企業(yè)的實(shí)際情況相聯(lián)系,分析其內(nèi)部條件及外部環(huán)境,識(shí)別其優(yōu)勢(shì)及劣勢(shì),機(jī)遇及威脅,運(yùn)用SWOT矩陣,制定公司的全體目標(biāo)和發(fā)展戰(zhàn)略。全文共有七個(gè)組成,第一,主要介紹了論文的研究背景、目的和意義。第二部分是企業(yè)戰(zhàn)略管理理論概述,結(jié)合管理理論闡述了企業(yè)戰(zhàn)略管理的發(fā)展和研究現(xiàn)狀。第三部分是公司發(fā)展過程及目前戰(zhàn)略概述,主要介紹公司的主營(yíng)業(yè)務(wù)、發(fā)展過程、和現(xiàn)在使用的發(fā)展戰(zhàn)略。第四部分是公司內(nèi)部條件和外部環(huán)境的分析,通過分析公司的內(nèi)部?jī)?yōu)勢(shì)和外在玉米、棉花、小麥、水稻種子行業(yè)的環(huán)境及設(shè)備情況分析以及SWOT矩陣組合分析,得出可以調(diào)整進(jìn)入其它種子行業(yè)的戰(zhàn)略決定。第五部分是公司在制定發(fā)展戰(zhàn)略的原則的基礎(chǔ)上,制定公司未來發(fā)展的總體目標(biāo)和相關(guān)戰(zhàn)略,具體闡述了公司的短期目標(biāo)及發(fā)展戰(zhàn)略,長(zhǎng)期目標(biāo)和發(fā)展戰(zhàn)略。目標(biāo)和戰(zhàn)略要相得益彰,互相配合才能正確的向著目標(biāo)前進(jìn)。第六部分主要是公司戰(zhàn)略的實(shí)施和控制,從四個(gè)方面闡述了戰(zhàn)略實(shí)施的意義、模式、具體操作及如何的控制,只有有效的實(shí)施和控制才能保證達(dá)到戰(zhàn)略目標(biāo)。最后為結(jié)論。
[Abstract]:Seed is the source of agricultural production. Seed machinery plays an important role in this traditional and high-tech industry. Since the reform and opening up, multinational seed industry giants have entered China to occupy the market, also to the domestic seed machine market impact, but also greatly accelerated the development of domestic seed machine. A large number of maize seed production equipment have entered China, and Beijing Antian Cheng Machinery and equipment Co., Ltd. has emerged as the times require in this environment. It is specialized in the agent of imported equipment abroad and the research and production of Beijing Antian Brand seed Machine, which has been established since its establishment. After the great development of seed industry and fierce competition, with the overcapacity of seed industry and the cleaning of seed company in recent years, the survival competition of seed machine company is especially fierce. Therefore, seed machinery as a subsidiary industry of the seed industry, how can we continue to develop in this industry? How to stabilize, long-term, better development? This requires us to formulate an effective, short-term solution to the company's current situation, long-term protection of the company's development strategy. This paper combines the theory of enterprise strategic management with the actual situation of the enterprise, analyzes its internal conditions and external environment, identifies its strengths and weaknesses, opportunities and threats, and formulates the whole objectives and development strategies of the company by using SWOT matrix. The thesis consists of seven parts. First, the background, purpose and significance of the thesis are introduced. The second part is an overview of the enterprise strategic management theory, combined with the management theory to explain the development and research status of enterprise strategic management. The third part is an overview of the company's development process and current strategy, mainly introduces the company's main business, development process, and the current use of development strategies. The fourth part is the company's internal conditions and external environment analysis, through the analysis of the company's internal advantages and external corn, cotton, wheat, rice seed industry environment and equipment analysis, as well as SWOT matrix combination analysis, Come to the strategic decision that can adjust to enter other seed industry. The fifth part is that the company formulates the overall goal and the related strategy of the company in the future on the basis of the principle of the development strategy, and expounds the short-term goal and the development strategy, the long-term goal and the development strategy of the company. Goals and strategies should complement each other and work together in order to move toward them correctly. The sixth part is the implementation and control of the company strategy, from four aspects to explain the significance of the implementation of the strategy, mode, specific operations and how to control, only effective implementation and control to ensure the achievement of strategic objectives. Finally, it is a conclusion.
【學(xué)位授予單位】：寧夏大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.4;F272

【參考文獻(xiàn)】

相關(guān)期刊論文 前9條

1 劉重社;張穎;楊慧;;2013年陜西小麥成本收益情況調(diào)查[J];價(jià)格與市場(chǎng);2013年10期

2 段曉朦;余國(guó)新;付國(guó)婧;蘇麗麗;;新疆錦棉種業(yè)競(jìng)爭(zhēng)戰(zhàn)略研究SWOT分析[J];農(nóng)業(yè)科技通訊;2013年02期

3 錢玲英;;企業(yè)管理中戰(zhàn)略成本管理的運(yùn)用探討[J];現(xiàn)代商業(yè);2011年36期

4 李春生;張小惠;毛一劍;孔憲琴;張克勤;;雜交水稻種子市場(chǎng)現(xiàn)狀及發(fā)展趨勢(shì)[J];中國(guó)稻米;2011年06期

5 王學(xué)君;宋敏;;國(guó)際化背景下中國(guó)種業(yè)競(jìng)爭(zhēng)力分析[J];中國(guó)種業(yè);2009年02期

6 姜薇;趙黎明;;農(nóng)機(jī)企業(yè)可持續(xù)發(fā)展的SWOT分析及其戰(zhàn)略思考[J];中國(guó)農(nóng)機(jī)化;2007年01期

7 尚泓泉,韓啟忠,毛建平;我國(guó)棉花種子產(chǎn)業(yè)化現(xiàn)狀與對(duì)策分析[J];中國(guó)種業(yè);2005年10期

8 陳旭萍;淺析中小企業(yè)發(fā)展戰(zhàn)略[J];大眾科技;2005年12期

9 曲鋼建;農(nóng)機(jī)企業(yè)發(fā)展更應(yīng)講戰(zhàn)略[J];南方農(nóng)機(jī);2004年03期

，

本文編號(hào)：2020853