本文選題：市場(chǎng)需求 + 電視媒體��； 參考：《北京交通大學(xué)》2017年碩士論文

【摘要】：近年來(lái),伴隨新興信息技術(shù)的快速發(fā)展以及市場(chǎng)需求的不斷變化,電視媒體行業(yè)以及與其相關(guān)的文化創(chuàng)意產(chǎn)業(yè)經(jīng)歷了前所未有的變革與發(fā)展。隨著互聯(lián)網(wǎng)為代表的新媒體不斷發(fā)展,電視作為傳統(tǒng)的信息傳播載體,其媒體市場(chǎng)核心地位被打破。本文通過(guò)梳理國(guó)內(nèi)外電視媒體產(chǎn)業(yè)發(fā)展歷程,結(jié)合我國(guó)電視媒體產(chǎn)業(yè)發(fā)展特點(diǎn),尋找國(guó)內(nèi)電視媒體業(yè)務(wù)發(fā)展轉(zhuǎn)型的原因,以及業(yè)務(wù)轉(zhuǎn)型的方向和特點(diǎn)。借助社會(huì)網(wǎng)絡(luò)分析工具對(duì)案例公司客戶(hù)關(guān)系網(wǎng)絡(luò)與業(yè)務(wù)關(guān)系網(wǎng)絡(luò)一段時(shí)期內(nèi)的變化趨勢(shì)進(jìn)行研究,深入考察案例企業(yè)客戶(hù)關(guān)系網(wǎng)絡(luò)與業(yè)務(wù)關(guān)系網(wǎng)絡(luò)的互動(dòng)作用,分析電視媒體廣告公司業(yè)務(wù)轉(zhuǎn)型與發(fā)展的影響因素。探討信息技術(shù)發(fā)展、市場(chǎng)需求變化對(duì)傳統(tǒng)電視媒體廣告公司業(yè)務(wù)轉(zhuǎn)型的推動(dòng)作用。本文研究不僅有助于案例公司判斷形成正確的業(yè)務(wù)轉(zhuǎn)型方向,重新打造其市場(chǎng)競(jìng)爭(zhēng)優(yōu)勢(shì);還有助于相關(guān)領(lǐng)域企業(yè)順應(yīng)技術(shù)發(fā)展和市場(chǎng)需求的變化趨勢(shì),順利推進(jìn)戰(zhàn)略與業(yè)務(wù)轉(zhuǎn)型。
[Abstract]:In recent years, with the rapid development of new information technology and the continuous changes of market demand, the television media industry and its related cultural and creative industries have experienced unprecedented changes and development. With the development of the new media represented by the Internet, television, as the traditional carrier of information dissemination, has broken its core position in the media market. By combing the development course of TV media industry at home and abroad and combining the characteristics of TV media industry development in China, this paper seeks the reasons for the transformation of domestic TV media business development, as well as the direction and characteristics of the business transformation. With the help of social network analysis tools, this paper studies the changing trend of customer relationship network and business relationship network in case companies over a period of time, and deeply investigates the interaction between customer relationship network and business relationship network in case enterprises. Analysis of television media advertising company business transformation and development factors. This paper discusses the role of information technology development and market demand in promoting the business transformation of traditional TV media advertising companies. The research in this paper is not only helpful for case companies to judge the correct direction of business transformation, but also for enterprises in related fields to adapt to the changing trend of technology development and market demand. Smooth promotion of strategic and business transformation.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F713.8;F274

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 張哲;;中國(guó)動(dòng)漫衍生品的開(kāi)發(fā)模式與營(yíng)銷(xiāo)策略研究[J];大眾文藝;2016年03期

2 馬曉萍;;我國(guó)動(dòng)漫產(chǎn)業(yè)創(chuàng)新發(fā)展研究[J];廣西社會(huì)科學(xué);2015年06期

3 陳林彬;;動(dòng)漫衍生品產(chǎn)業(yè)存在的問(wèn)題及可持續(xù)發(fā)展路徑[J];浙江傳媒學(xué)院學(xué)報(bào);2014年06期

4 代婷婷;;中國(guó)本土媒體資源型廣告公司發(fā)展的現(xiàn)狀和路徑[J];新聞界;2013年11期

5 王陸;;典型的社會(huì)網(wǎng)絡(luò)分析軟件工具及分析方法[J];中國(guó)電化教育;2009年04期

6 章元;陸銘;;社會(huì)網(wǎng)絡(luò)是否有助于提高農(nóng)民工的工資水平?[J];管理世界;2009年03期

7 王陸;;虛擬學(xué)習(xí)社區(qū)的社會(huì)網(wǎng)絡(luò)分析[J];中國(guó)電化教育;2009年02期

8 趙延?xùn)|;;社會(huì)網(wǎng)絡(luò)與城鄉(xiāng)居民的身心健康[J];社會(huì);2008年05期

9 胡海波;王科;徐玲;汪小帆;;基于復(fù)雜網(wǎng)絡(luò)理論的在線(xiàn)社會(huì)網(wǎng)絡(luò)分析[J];復(fù)雜系統(tǒng)與復(fù)雜性科學(xué);2008年02期

10 謝曉專(zhuān);;企業(yè)知識(shí)管理的難點(diǎn)——知識(shí)共享障礙分析[J];情報(bào)科學(xué);2006年07期

相關(guān)重要報(bào)紙文章 前1條

1 萬(wàn)言;;周希山：萬(wàn)達(dá)院線(xiàn)的王牌總經(jīng)理[N];中國(guó)電影報(bào);2007年

，

本文編號(hào)：1830015