本文選題：內群體認同 + 面子觀�。� 參考：《云南財經大學學報》2017年06期

【摘要】：產品服務化是現代制造企業(yè)的發(fā)展趨勢,以社會心理和本土文化為切入點,構建了內群體認同、面子觀和產品服務化消費的概念模型,對兩類產品的服務化消費選擇機制展開實證研究。研究結果表明,內群體認同對產品服務化消費具有顯著的影響作用;相較之下,內群體認同度高的消費者更注重(產品,服務)組合中外顯的表現型要素:而非產品或服務,面子觀及其兩個維度分別在內群體認同與產品服務化消費之間起完全中介和部分中介作用。
[Abstract]:Product service is the development trend of modern manufacturing enterprises. Taking social psychology and local culture as the breakthrough point, this paper constructs a conceptual model of internal group identity, face view and product service consumption. An empirical study is carried out on the service consumption selection mechanism of the two kinds of products. The results show that the inner group identity has a significant effect on the product service consumption, compared with the high degree of internal group identity, consumers pay more attention to the performance elements of the combination of products and services: rather than products or services. Face view and its two dimensions play a complete intermediary and partial intermediary role between group identity and product service consumption respectively.
【作者單位】： 山西大學經濟與管理學院;
【基金】：國家自然科學基金項目“供應鏈環(huán)境下基于談判力的商業(yè)模式及合作創(chuàng)新研究”(71101082) 山西大學人文社會科學項目“消費者視角下的產品服務化困境成因研究”(1109027)
【分類號】：F274
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本文編號：1821375