本文選題：輕資產(chǎn)　切入點(diǎn)：輕資產(chǎn)運(yùn)營　出處：《中國地質(zhì)大學(xué)(北京)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：民辦非學(xué)歷高等教育機(jī)構(gòu)按照市場化運(yùn)作,具有事實(shí)上的營利性和高度的類企業(yè)特性。中教未來教育公司作為一家民辦非學(xué)歷高等教育機(jī)構(gòu),在無資質(zhì)、無品牌、無校舍、無師資和無資金的先天缺陷下,果斷運(yùn)用輕資產(chǎn)運(yùn)營模式,獲得了更廣闊的生存和發(fā)展空間,贏得了華媒控股上市公司青睞,公司價(jià)值較賬面凈資產(chǎn)1,507.78萬元增值86,035.48萬元,增值率為5,706.11%。論文選取中教未來教育公司輕資產(chǎn)運(yùn)營進(jìn)行研究,對(duì)該公司輕資產(chǎn)特征表現(xiàn)、輕資產(chǎn)運(yùn)營相關(guān)驅(qū)動(dòng)因素、輕資產(chǎn)運(yùn)營下商業(yè)模式要素設(shè)計(jì)、運(yùn)作過程及實(shí)施效果,輕資產(chǎn)運(yùn)營對(duì)行業(yè)企業(yè)發(fā)展帶來的啟示,輕資產(chǎn)運(yùn)營現(xiàn)存不足及如何改進(jìn)等問題展開研究。首先,采用實(shí)地考察、與高層或相關(guān)員工訪談、公司內(nèi)部卷宗查閱、數(shù)據(jù)統(tǒng)計(jì)分析等研究方法,對(duì)該公司輕資產(chǎn)特征進(jìn)行調(diào)研和描述;其次運(yùn)用波特五力模型、SWOT工具研究該公司在內(nèi)外競爭環(huán)境下輕資產(chǎn)運(yùn)營的驅(qū)動(dòng)因素;再次在基于朱魏商業(yè)模式模型理論基礎(chǔ)上構(gòu)建該公司輕資產(chǎn)運(yùn)營下商業(yè)模式的要素設(shè)計(jì)、運(yùn)作過程及實(shí)施效果分析框架。從市場定位到企業(yè)價(jià)值,重點(diǎn)研究輕資產(chǎn)——關(guān)鍵資源和能力運(yùn)作;關(guān)鍵研究輕資產(chǎn)運(yùn)營帶來的效果——企業(yè)價(jià)值增值。以上研究過程論證了該公司實(shí)行輕資產(chǎn)運(yùn)營是實(shí)現(xiàn)企業(yè)價(jià)值超速增長的動(dòng)力之源;商業(yè)模式創(chuàng)新是提升公司價(jià)值的有效途徑。研究得出如下啟示:戰(zhàn)略整合品牌資源可彌補(bǔ)自身品牌缺陷;掌握招生環(huán)節(jié)控制行業(yè)價(jià)值鏈關(guān)鍵活動(dòng);加強(qiáng)供應(yīng)鏈管控須集中供應(yīng)商鎖定風(fēng)險(xiǎn);創(chuàng)造贏利點(diǎn)可聚焦銷售終端延長消費(fèi)期;促進(jìn)附加值增值可開拓就業(yè)服務(wù)環(huán)節(jié);多元化快速發(fā)展可內(nèi)生增長外延擴(kuò)張;良好現(xiàn)金流結(jié)構(gòu)可加強(qiáng)財(cái)務(wù)風(fēng)險(xiǎn)控制,成功啟示加深了對(duì)輕資產(chǎn)運(yùn)營的理解。針對(duì)該公司輕資產(chǎn)運(yùn)營的不足之處,論文運(yùn)用相關(guān)理論從培育核心競爭力;夯實(shí)自身品牌;創(chuàng)建學(xué)習(xí)型組織;建立出人才的機(jī)制;注重資本運(yùn)作五個(gè)方面提出完善對(duì)策,提升了對(duì)該公司輕資產(chǎn)運(yùn)營研究的認(rèn)識(shí)。
[Abstract]:Private non-academic higher education institutions operate in accordance with the marketization, and have the characteristics of being in fact profitable and highly similar enterprises. As a private non-academic higher education institution, the future education company of China Education, as a private non-academic higher education institution, has no qualifications, no brand, no school building, Under the congenital defects of no teachers and no funds, the decisive use of the light assets operation model has gained a broader living and development space, and won the favor of the Chinese media holding listed companies. The company's value has increased by 86, 354,800 yuan over the book value of 1, five million seventy-seven thousand and eight hundred yuan in net assets. The value added rate is 5% 706.11. The paper studies the light assets operation of the future education company, including the characteristics of the light assets, the driving factors of the light assets operation, the design of business model elements, the operation process and the effect of the light assets operation. The enlightenment of light asset operation to the development of industry and enterprise, the existing deficiency of light assets operation and how to improve it are studied. The research methods, such as data statistics and analysis, are used to investigate and describe the characteristics of light assets of the company. Secondly, the driving factors of light assets operation in the environment of internal and external competition are studied by using Porter's five-force model and SWOT tools. Thirdly, on the basis of Zhu Wei's business model theory, the paper constructs the analysis framework of the elements design, operation process and implementation effect of the business model under the light assets operation of the company, from the market orientation to the enterprise value. Focus on light assets-key resources and capacity operation; key research light assets operation effect-enterprise value added. The above research process demonstrates that the implementation of light assets operation is the driving force to achieve the excessive growth of enterprise value; Business model innovation is an effective way to enhance the value of the company. The research draws the following enlightenment: strategic integration of brand resources can make up for their brand defects, master the recruitment link to control the key activities of the industry value chain; To strengthen supply chain management, we should focus on the risk of suppliers, create profit points and focus on sales terminal to extend the consumption period, promote value-added value to open up employment service links, diversify rapid development can expand endogenous growth extension; The good cash flow structure can strengthen the financial risk control, the successful enlightenment has deepened the understanding to the light assets operation. In view of the deficiency of the light assets operation of the company, the paper uses the related theory to cultivate the core competitiveness, to consolidate its own brand; The establishment of learning organization, the establishment of a talent mechanism, and the improvement of the capital operation in five aspects improve the understanding of the research on the light assets operation of the company.
【學(xué)位授予單位】：中國地質(zhì)大學(xué)(北京)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G523;F275

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