天堂国产午夜亚洲专区-少妇人妻综合久久蜜臀-国产成人户外露出视频在线-国产91传媒一区二区三区

福州A農(nóng)資銷(xiāo)售公司立體營(yíng)銷(xiāo)模式研究

發(fā)布時(shí)間:2018-03-01 14:11

  本文關(guān)鍵詞: 立體營(yíng)銷(xiāo) 立體營(yíng)銷(xiāo)模式 技術(shù)服務(wù)營(yíng)銷(xiāo) 出處:《福建農(nóng)林大學(xué)》2017年碩士論文 論文類(lèi)型:學(xué)位論文


【摘要】:中國(guó)在農(nóng)業(yè)上優(yōu)勢(shì)明顯,對(duì)農(nóng)資的需求自然很大。不管?chē)?guó)內(nèi)還是國(guó)外的農(nóng)資公司都把目光聚焦到了我國(guó)農(nóng)村市場(chǎng)。近年來(lái),中國(guó)農(nóng)村農(nóng)用物資供銷(xiāo)的市場(chǎng)容量和農(nóng)用物資經(jīng)銷(xiāo)規(guī)模都在不斷擴(kuò)大、發(fā)展,農(nóng)資產(chǎn)品已經(jīng)由原來(lái)的供求緊缺狀態(tài)轉(zhuǎn)變?yōu)椴糠稚唐饭┣笙鄬?duì)過(guò)剩的狀態(tài)。因此,在農(nóng)業(yè)物資供銷(xiāo)市場(chǎng)上,農(nóng)資經(jīng)營(yíng)企業(yè)之間的競(jìng)爭(zhēng)變得越來(lái)越激烈。在這樣新的競(jìng)爭(zhēng)態(tài)勢(shì)下,福州A農(nóng)資公司作為一個(gè)農(nóng)用物資經(jīng)銷(xiāo)企業(yè),通過(guò)創(chuàng)新思路、借鑒經(jīng)驗(yàn),摸索方法,用立體營(yíng)銷(xiāo)的思維來(lái)提升企業(yè)營(yíng)銷(xiāo)能力,以此試圖在激烈的市場(chǎng)競(jìng)爭(zhēng)中快速建立農(nóng)資銷(xiāo)售渠道、降低企業(yè)經(jīng)營(yíng)成本、尋找到與現(xiàn)階段行業(yè)發(fā)展特點(diǎn)和發(fā)展階段相吻合的經(jīng)營(yíng)模式。本文運(yùn)用立體營(yíng)銷(xiāo)的思維和方法全面分析福州A農(nóng)資公司的宏觀環(huán)境、主要競(jìng)爭(zhēng)對(duì)手、市場(chǎng)增長(zhǎng)潛力等外部環(huán)境和公司內(nèi)部的產(chǎn)品、渠道、人力資源等價(jià)值鏈上的各要素。圍繞價(jià)值鏈上的各個(gè)要素,福州A農(nóng)資公司制定了技術(shù)服務(wù)營(yíng)銷(xiāo)理念、確定了產(chǎn)品、價(jià)格、渠道、促銷(xiāo)等營(yíng)銷(xiāo)手段。通過(guò)系統(tǒng)分析,福州A農(nóng)資公司存在尚未突出技術(shù)服務(wù)核心地位、網(wǎng)絡(luò)營(yíng)銷(xiāo)水平低下、復(fù)合型營(yíng)銷(xiāo)人員培養(yǎng)青黃不接、開(kāi)發(fā)新市場(chǎng)能力欠佳等問(wèn)題。本論文基于理論與實(shí)踐的結(jié)合,借鑒國(guó)內(nèi)外成功企業(yè)的經(jīng)驗(yàn),提出了 A公司應(yīng)走以技術(shù)服務(wù)為核心的立體營(yíng)銷(xiāo)模式及可持續(xù)發(fā)展的保障措施。本文希望通過(guò)對(duì)單個(gè)農(nóng)資公司的剖析,對(duì)于其他同行業(yè)競(jìng)爭(zhēng)公司具有參考和借鑒的意義。
[Abstract]:China has an obvious advantage in agriculture, and the demand for agricultural materials is naturally great. Both domestic and foreign agricultural companies have focused their attention on the rural market in China. In recent years, The market capacity and distribution scale of agricultural materials in China's rural areas are constantly expanding and developing, and agricultural materials products have changed from a state of shortage of supply and demand to a state of relative surplus of supply and demand of some commodities. In the market for the supply and marketing of agricultural materials, the competition among agricultural enterprises has become more and more intense. Under such a new competition situation, Fuzhou A Agricultural material Company, as a distribution enterprise of agricultural materials, through innovative ideas and experience, Explore the method, use the thinking of three-dimensional marketing to improve the marketing ability of enterprises, in order to try to quickly establish the marketing channels of agricultural materials in the fierce market competition, and reduce the operating costs of enterprises. In this paper, the author analyzes the macro environment and main competitors of Fuzhou A Agricultural material Company by using the thinking and method of stereoscopic marketing. Market growth potential and other external environment and factors in the company's internal value chain, such as products, channels, human resources, etc. Around the various elements in the value chain, Fuzhou A Agricultural Resources Company formulated the concept of technical service marketing and determined the products, prices, etc. Channels, sales promotion and other marketing methods. Through systematic analysis, Fuzhou A Agricultural material Company has not yet highlighted the core position of technical service, the level of network marketing is low, and the training of compound marketing personnel is difficult. Based on the combination of theory and practice, this paper draws on the experience of successful enterprises at home and abroad. This paper puts forward that A company should take the technology service as the core of the stereoscopic marketing mode and the guarantee measures of sustainable development. This paper hopes that through the analysis of the individual agricultural material company, it will have reference and reference significance for other competitive companies in the same industry.
【學(xué)位授予單位】:福建農(nóng)林大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2017
【分類(lèi)號(hào)】:F274;F324.6

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 劉彥;;探討化肥企業(yè)基于互聯(lián)網(wǎng)+農(nóng)化服務(wù)的新型營(yíng)銷(xiāo)方法[J];農(nóng)業(yè)與技術(shù);2017年02期

2 余露;;農(nóng)資營(yíng)銷(xiāo)模式推薦[J];農(nóng)藥市場(chǎng)信息;2016年19期

3 譚又寧;;淺議化肥企業(yè)基于“互聯(lián)網(wǎng)+農(nóng)化服務(wù)”的新型營(yíng)銷(xiāo)思路[J];中氮肥;2016年04期

4 譚鐵安;;農(nóng)資營(yíng)銷(xiāo),也要重視農(nóng)資市場(chǎng)之外的因素[J];農(nóng)藥市場(chǎng)信息;2015年20期

5 閆治民;;移動(dòng)互聯(lián)網(wǎng)O2O模式如何嫁接農(nóng)資終端營(yíng)銷(xiāo)[J];營(yíng)銷(xiāo)界(農(nóng)資與市場(chǎng));2015年04期

6 楊洪博;;2015政策解碼[J];農(nóng)業(yè)機(jī)械;2015年03期

7 ;農(nóng)資營(yíng)銷(xiāo)“落新”模式該如何降生[J];山東農(nóng)藥信息;2014年05期

8 ;一個(gè)值得推薦的農(nóng)資市場(chǎng)營(yíng)銷(xiāo)模式[J];農(nóng)藥市場(chǎng)信息;2014年24期

9 徐文利;;淺談企業(yè)營(yíng)銷(xiāo)渠道管理[J];現(xiàn)代工業(yè)經(jīng)濟(jì)和信息化;2014年12期

10 叢龍波;;化肥營(yíng)銷(xiāo)中存在的主要問(wèn)題及策略探微[J];中國(guó)外資;2013年07期

相關(guān)重要報(bào)紙文章 前1條

1 蘇勇;;管理學(xué)百年回眸與世紀(jì)展望:紀(jì)念《科學(xué)管理原理》出版100周年[N];文匯報(bào);2011年

,

本文編號(hào):1552264

資料下載
論文發(fā)表

本文鏈接:http://www.sikaile.net/jingjilunwen/xmjj/1552264.html


Copyright(c)文論論文網(wǎng)All Rights Reserved | 網(wǎng)站地圖 |

版權(quán)申明:資料由用戶664b9***提供,本站僅收錄摘要或目錄,作者需要?jiǎng)h除請(qǐng)E-mail郵箱bigeng88@qq.com