JL煤炭企業(yè)發(fā)展戰(zhàn)略研究
本文關鍵詞: JL煤炭企業(yè) 競爭優(yōu)勢 發(fā)展戰(zhàn)略 出處:《西安科技大學》2017年碩士論文 論文類型:學位論文
【摘要】:煤炭工業(yè)是國民經(jīng)濟的重要支柱,更是我國傳統(tǒng)基礎工業(yè),對我國社會主義經(jīng)濟建設、人民生活水平提高有著重要的推動作用。我國煤炭儲備總量大,而其他能源如石油、天然氣等較少,使得煤炭在我國能源供應中具有舉重若輕的地位。我國的煤炭行業(yè)在經(jīng)歷了快速發(fā)展的黃金十年之后,從2012年開始逐漸走入低迷,煤炭消費需求開始下降,煤炭及煤化工產(chǎn)品價格逐年降低,煤炭總體產(chǎn)能嚴重過剩。在這樣的社會經(jīng)濟環(huán)境下,每個煤炭企業(yè)都需要面對如何選擇適合自身發(fā)展的企業(yè)戰(zhàn)略以保持健康持續(xù)發(fā)展的問題。以戰(zhàn)略為導向的企業(yè)戰(zhàn)略管理已成為主流管理方式。一個清晰、論證充分的企業(yè)戰(zhàn)略是經(jīng)營管理的指示燈,是獲取競爭優(yōu)勢的地圖,相反,缺乏有效戰(zhàn)略的企業(yè)很難到達行業(yè)等級的頂峰。陜西省JL煤炭企業(yè)是一家以煤炭開采為主營業(yè)務的煤炭企業(yè),在陜西省煤炭行業(yè)占有一定市場份額,擁有一定的影響力,是一家區(qū)域性煤炭企業(yè)。本文在闡述國內(nèi)外研究現(xiàn)狀及企業(yè)戰(zhàn)略管理相關理論的基礎上,明確了本文的研究思路和研究方法;從JL煤炭企業(yè)的特點出發(fā),運用企業(yè)戰(zhàn)略的一般理論分析了煤炭企業(yè)戰(zhàn)略研究的必須性;并從宏觀環(huán)境、行業(yè)環(huán)境兩個角度分析了JL煤炭企業(yè)的外部環(huán)境;同時,在分析JL煤炭企業(yè)自身的優(yōu)勢、劣勢以及外部的機遇與挑戰(zhàn)的基礎上,研究并制定JL煤炭企業(yè)的優(yōu)化產(chǎn)業(yè)結構,實施“規(guī);睉(zhàn)略、發(fā)展以煤為原料的精細化工戰(zhàn)略、依托綠色循環(huán)經(jīng)濟的融資上市戰(zhàn)略、基于政策導向的國際化營銷戰(zhàn)略以及人才引進和職業(yè)生涯規(guī)劃的人力資源戰(zhàn)略;為了保障戰(zhàn)略的實施,分別從安全保障、組織保障、人員保障、文化保障、薪酬激勵保障等五個方面提出保障措施,以實現(xiàn)JL煤炭企業(yè)的可持續(xù)發(fā)展。
[Abstract]:Coal industry is an important pillar of the national economy, but also the traditional basic industry of our country, which plays an important role in the socialist economic construction and the improvement of people's living standard. Other energy sources such as oil, natural gas and other less, so that coal in our energy supply has a light status. China's coal industry has experienced a rapid development of the golden decade. Since 2012, the demand for coal consumption has been declining, the price of coal and coal chemical products has decreased year by year, and the overall coal production capacity has been seriously overcapacity. In such a social and economic environment. Every coal enterprise needs to face the problem of how to choose the enterprise strategy suitable for its own development in order to maintain a healthy and sustainable development. Strategic strategic management has become the mainstream management mode. To demonstrate that adequate enterprise strategy is the indicator of management, is to obtain a map of competitive advantage, on the contrary. JL coal enterprise in Shaanxi province is a coal enterprise with coal mining as its main business, and it has a certain market share in Shaanxi coal industry. It has certain influence and is a regional coal enterprise. Based on the exposition of the domestic and foreign research status and the related theories of enterprise strategic management, this paper clarifies the research ideas and research methods of this paper. Based on the characteristics of JL coal enterprises, the necessity of strategic research of coal enterprises is analyzed with the general theory of enterprise strategy. The external environment of JL coal enterprise is analyzed from the macro environment and industry environment. At the same time, on the basis of analyzing the strengths, weaknesses and external opportunities and challenges of JL coal enterprises, this paper studies and formulates the optimized industrial structure of JL coal enterprises and implements the "large-scale" strategy. Developing fine chemical industry strategy based on coal, financing and listing strategy based on green circular economy, international marketing strategy based on policy guidance and human resource strategy of talent introduction and career planning; In order to ensure the implementation of the strategy, this paper puts forward the safeguard measures from five aspects: safety guarantee, organization guarantee, personnel security, cultural guarantee and salary incentive guarantee, in order to realize the sustainable development of JL coal enterprise.
【學位授予單位】:西安科技大學
【學位級別】:碩士
【學位授予年份】:2017
【分類號】:F426.21;F272
【參考文獻】
中國期刊全文數(shù)據(jù)庫 前9條
1 強志源;;當代西方戰(zhàn)略管理學派評價與發(fā)展趨勢[J];天津師范大學學報(社會科學版);2014年03期
2 李健;;戰(zhàn)略風險管理理論、模型與應用研究綜述[J];管理現(xiàn)代化;2014年01期
3 勾景秀;張騫;沈麗;楊京樓;;民營中小型企業(yè)生產(chǎn)管理問題探析[J];財會研究;2012年05期
4 黃盛初;劉文革;徐亮;;中國煤炭行業(yè)海外發(fā)展戰(zhàn)略研究[J];中國煤炭;2010年07期
5 張曉林;張潤東;;中小企業(yè)持續(xù)發(fā)展的戰(zhàn)略規(guī)劃原則[J];消費導刊;2009年04期
6 楊斌;趙長軼;揭筱紋;;戰(zhàn)略能力多維度解構研究[J];科學學與科學技術管理;2007年07期
7 林忠;韻江;;基于小企業(yè)的戰(zhàn)略能力演化分析和規(guī)劃方法構建[J];經(jīng)濟社會體制比較;2006年06期
8 葉雷;2020年中國電力可持續(xù)發(fā)展戰(zhàn)略研究[J];中國電力;2003年10期
9 席酉民,姚小濤;復雜多變環(huán)境下和諧管理理論與企業(yè)戰(zhàn)略分析框架[J];管理科學;2003年04期
中國博士學位論文全文數(shù)據(jù)庫 前1條
1 李允堯;企業(yè)成長能力研究[D];中南大學;2007年
中國碩士學位論文全文數(shù)據(jù)庫 前1條
1 李海濤;都市中心城區(qū)經(jīng)濟發(fā)展定位及戰(zhàn)略研究[D];大連理工大學;2001年
,本文編號:1468620
本文鏈接:http://www.sikaile.net/jingjilunwen/xmjj/1468620.html