【摘要】：正國家行政學(xué)院高級經(jīng)濟(jì)師郭全中在2014年第7期《新聞?dòng)浾摺房?認(rèn)為正如發(fā)動(dòng)機(jī)和電力已經(jīng)成為社會(huì)的底層架構(gòu)和標(biāo)配一樣,互聯(lián)網(wǎng)技術(shù)也一定會(huì)成為社會(huì)的底層架構(gòu)和標(biāo)配。在這種情況下,傳媒產(chǎn)業(yè)的發(fā)展呈現(xiàn)出了八大新趨勢。一、傳媒政策更為市場化。相關(guān)政策具體體現(xiàn)在國有文化資產(chǎn)監(jiān)督管理體制、"特殊管理股"試點(diǎn)、現(xiàn)代文化市場體系和股權(quán)激勵(lì)四個(gè)方面。二、傳媒產(chǎn)業(yè)格局被"顛覆"。互聯(lián)網(wǎng)廣告收入將遠(yuǎn)超傳統(tǒng)媒體之和。首先,互聯(lián)網(wǎng)廣告占整體廣告比例已經(jīng)超過20%。其次,互聯(lián)網(wǎng)增長速度遠(yuǎn)遠(yuǎn)大于傳統(tǒng)媒體。再次,互聯(lián)網(wǎng)巨頭仍在高速發(fā)展。三、轉(zhuǎn)型成為中心工作。首
[Abstract]:Guo Quanzhong, a senior economist at Chinese Academy of Governance, published an article in the 7th issue of journalists in 2014, arguing that just as engines and electricity have become the underlying structure and standard distribution of society, Internet technology will certainly become the underlying structure and standard of society. In this case, the development of the media industry presents eight new trends. First, the media policy is more market-oriented. The relevant policies are embodied in four aspects: the supervision and management system of state-owned cultural assets, the pilot of "special management stock", the modern cultural market system and equity incentive. Second, the pattern of the media industry has been subverted. Internet advertising revenue will far exceed the sum of traditional media. First of all, Internet advertising accounts for more than 20% of the overall advertising. Second, the Internet is growing much faster than the traditional media. Third, the Internet giant is still developing at a high speed. Third, the transformation into a central work. Head
【分類號】：G206-F

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