發(fā)布時間：2019-02-11 10:47

【摘要】：文化產(chǎn)業(yè)競爭力越來越成為一國核心競爭力的重要組成部分。長沙市文化產(chǎn)業(yè)作為整個湖南省文化產(chǎn)業(yè)發(fā)展的一個縮影,其發(fā)展機理和實踐都有著典型意義。選取長沙市文化產(chǎn)業(yè)的發(fā)展問題進行研究,有助于貫徹省委、省政府的“發(fā)展文化經(jīng)濟,建設(shè)文化大省”、“發(fā)展文化產(chǎn)業(yè),建設(shè)文化強省”的正確決策,從而使對該問題的研究具有較強的現(xiàn)實意義。筆者在文化產(chǎn)業(yè)發(fā)展理論的基礎(chǔ)上,首先對文化產(chǎn)業(yè)的概念和類型、功能和特性、條件和環(huán)境以及發(fā)展模式進行剖析,然后運用模糊綜合分析法(F-AHP)對文化產(chǎn)業(yè)績進行效評價,接著以長沙市文化產(chǎn)業(yè)為例進行了綜合分析。其次,筆者運用SWOT分析方法,從宏觀環(huán)境上和中觀層面對長沙市的文化產(chǎn)業(yè)進行優(yōu)勢和劣勢分析,并指出長沙經(jīng)濟發(fā)展面臨的機遇和挑戰(zhàn),分析長沙文化產(chǎn)業(yè)發(fā)展的現(xiàn)狀。緊接著以韓國、日本和美國為例,分析了國外文化產(chǎn)業(yè)發(fā)展經(jīng)驗及對長沙市文化產(chǎn)業(yè)發(fā)展的啟示。最后,筆者從文化產(chǎn)業(yè)發(fā)展規(guī)劃與布局、發(fā)展觀念與環(huán)境、公共投入與市場進程、技術(shù)研發(fā)與產(chǎn)業(yè)鏈價值、發(fā)展方式與發(fā)展效益、對外文化交流合作與文化產(chǎn)業(yè)水平等方面提出了長沙市文化產(chǎn)業(yè)發(fā)展的對策和建議。在全文中,筆者遵循目的性原則、整體性原則和最優(yōu)化原則,運用定性與定量分析相結(jié)合、比較分析、案例分析等方法。
[Abstract]:The competitiveness of cultural industry has become an important part of a country's core competitiveness. As a microcosm of the development of Hunan's cultural industry, Changsha's cultural industry has typical significance in its development mechanism and practice. The research on the development of cultural industry in Changsha is helpful to carry out the correct decision of the provincial party committee and provincial government on "developing cultural economy, building cultural province" and "developing cultural industry and building strong cultural province". So that the study of the problem has a strong practical significance. On the basis of the theory of cultural industry development, the author first analyzes the concept and type, function and characteristics, conditions and environment, and development model of cultural industry. Then, fuzzy comprehensive analysis (F-AHP) is used to evaluate the achievements of cultural industry, and then a comprehensive analysis of Changsha's cultural industry is given. Secondly, using SWOT analysis method, the author analyzes the advantages and disadvantages of Changsha's cultural industry from the macro environment and the middle level, and points out the opportunities and challenges faced by Changsha's economic development, and analyzes the present situation of Changsha's cultural industry development. Then, taking South Korea, Japan and the United States as examples, this paper analyzes the experience of foreign cultural industry development and its enlightenment to Changsha's cultural industry development. Finally, the author focuses on the development planning and layout of cultural industry, the concept and environment of development, the process of public investment and market, the value of technological research and development and the value of industrial chain, the mode of development and the benefits of development. The countermeasures and suggestions for the development of Changsha's cultural industry are put forward in the aspects of cultural exchange and cooperation with foreign countries and the level of cultural industry. In this paper, the author follows the principle of purpose, integrity and optimization, and applies the methods of qualitative and quantitative analysis, comparative analysis, case analysis and so on.
【學位授予單位】：湖南農(nóng)業(yè)大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：G124

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