【摘要】：網(wǎng)絡(luò)和數(shù)字技術(shù)的發(fā)展,對(duì)傳統(tǒng)電影產(chǎn)業(yè)產(chǎn)生了巨大的沖擊。以往在電影生產(chǎn)中默默無(wú)聞的消費(fèi)者,通過(guò)網(wǎng)絡(luò)平臺(tái),評(píng)判電影產(chǎn)品,這種內(nèi)容生產(chǎn)源于電影產(chǎn)品本身,又與電影產(chǎn)品內(nèi)容生產(chǎn)截然不同,本文稱之為電影次生內(nèi)容生產(chǎn)。如多層級(jí)嵌套、去中心、內(nèi)容泛化、超鏈接的思維方式等,電影次生內(nèi)容有其獨(dú)特的生產(chǎn)特征。從電影產(chǎn)業(yè)、電影生產(chǎn)、電影營(yíng)銷(xiāo)等多個(gè)角度看,電影次生的研究對(duì)電影發(fā)展具有重大意義。
[Abstract]:The development of network and digital technology has had a great impact on the traditional film industry. In the past, the unknown consumers in the film production, through the network platform, judge the film product, this kind of content production originates from the film product itself, and is completely different from the film product content production, this article calls it the film secondary content production. Such as multi-level nesting, decentralization, content generalization, hyperlink thinking, film secondary content has its unique production characteristics. From the view of film industry, film production, film marketing and so on, the research of film secondary generation is of great significance to the development of film.
【作者單位】： 首都經(jīng)濟(jì)貿(mào)易大學(xué)文化與傳播學(xué)院;
【分類(lèi)號(hào)】：J943
，

本文編號(hào)：2373349