【摘要】：“軟實(shí)力”已經(jīng)成為一個(gè)國(guó)家綜合國(guó)力的重要組成部分,指一個(gè)國(guó)家依靠政治制度的吸引力、文化價(jià)值的感召力和國(guó)民形象的親和力等等所釋放出來(lái)的無(wú)形影響力。一個(gè)國(guó)家“軟實(shí)力”的重要組成部分就是其文化價(jià)值的感召力,這恰恰是我國(guó)白改革開(kāi)放三十年來(lái)經(jīng)濟(jì)高速發(fā)展背景下的軟肋,最突出的表現(xiàn)就是我國(guó)文化產(chǎn)業(yè)國(guó)際化程度相對(duì)于發(fā)達(dá)經(jīng)濟(jì)體的文化產(chǎn)業(yè)處于較低階段。我國(guó)主要文化產(chǎn)品國(guó)際貿(mào)易一直處于逆差之中,并且沒(méi)有表現(xiàn)出不斷縮小的趨勢(shì)；我國(guó)的文化產(chǎn)品貿(mào)易在世界范圍內(nèi)不均衡,主要集中在西方發(fā)達(dá)國(guó)家以及東方文化圈的國(guó)家和地區(qū)。伴隨著經(jīng)濟(jì)全球化的同時(shí),文化全球化也在不斷地發(fā)展和激烈斗爭(zhēng),這其中有文化普遍主義和文化多元主義的爭(zhēng)論,以及美國(guó)等發(fā)達(dá)國(guó)家在世界范圍內(nèi)的文化霸權(quán)——即在向世界各地區(qū)和民族輸出文化產(chǎn)品的同時(shí)輸出所謂的“普世價(jià)值觀”與世界上大多數(shù)國(guó)家和民族對(duì)于本土文化保護(hù)實(shí)踐。 因此有必要在文化全球化以及我國(guó)加入世界貿(mào)易組織之后的背景條件下,通過(guò)對(duì)于我國(guó)版權(quán)貿(mào)易以及影視產(chǎn)業(yè)為例分析我國(guó)文化產(chǎn)業(yè)國(guó)際化水平,借鑒世界其他主要國(guó)家文化產(chǎn)業(yè)國(guó)際化策略選擇,來(lái)提出我國(guó)的我國(guó)文化產(chǎn)業(yè)國(guó)際化策略和對(duì)策。綜合上述結(jié)論,對(duì)于我國(guó)文化產(chǎn)業(yè)國(guó)際化以及樹(shù)立我國(guó)的國(guó)家文化形象和輸出我國(guó)民族的文化價(jià)值觀都有一定的指導(dǎo)意義。 論文共分五章,引言部分主要是介紹本論文的研究背景以及意義等等；第二章主要是介紹文化全球化內(nèi)涵及特點(diǎn)以及文化產(chǎn)業(yè)全球化相關(guān)理論；第三章主要介紹我國(guó)文化產(chǎn)業(yè)國(guó)際化水平現(xiàn)狀,以版權(quán)貿(mào)易和影視產(chǎn)業(yè)為例,總結(jié)我國(guó)文化產(chǎn)業(yè)所處的現(xiàn)狀、優(yōu)勢(shì)和劣勢(shì)；第四章主要以美國(guó)、法國(guó)、韓國(guó)等國(guó)家為代表,介紹全球化時(shí)代世界其他國(guó)家文化產(chǎn)業(yè)國(guó)際化策略；第五章主要研究全球化時(shí)代我國(guó)文化產(chǎn)業(yè)國(guó)際化策略。
[Abstract]:"soft power" has become an important part of a country's comprehensive national strength, which refers to the intangible influence released by a country relying on the attraction of political system, the appeal of cultural value and the affinity of national image, etc. An important component of a country's "soft power" is the appeal of its cultural value, which is precisely the weakness of the background of China's rapid economic development in the past 30 years of reform and opening up. The most outstanding manifestation is that the degree of internationalization of Chinese cultural industry is lower than that of developed economy. The international trade of China's main cultural products has been in deficit, and has not shown a trend of continuous narrowing; China's trade in cultural products is unbalanced in the world. Mainly concentrated in the western developed countries and the eastern cultural circle of countries and regions. Along with economic globalization, cultural globalization is also constantly developing and fierce struggle, in which there are cultural universalism and cultural pluralism debate, As well as the cultural hegemony of the developed countries such as the United States in the world, that is, exporting cultural products to all regions and nationalities of the world at the same time, exporting the so-called "universal values" and the practice of protecting the native culture of most countries and nationalities in the world. Therefore, it is necessary to analyze the level of internationalization of China's cultural industry through examples of copyright trade and film and television industry under the background of cultural globalization and China's accession to the World Trade Organization. Based on the choice of internationalization strategies of cultural industries in other major countries in the world, the strategies and countermeasures of internationalization of cultural industries in China are put forward. The above conclusions have certain guiding significance for the internationalization of our cultural industry, the establishment of our national cultural image and the export of the cultural values of our nation. The paper is divided into five chapters, the introduction mainly introduces the research background and significance of this paper, the second chapter mainly introduces the connotation and characteristics of cultural globalization and the related theories of cultural industry globalization. The third chapter mainly introduces the status quo of the internationalization level of China's cultural industry, taking copyright trade and film and television industry as an example, summarizes the current situation, advantages and disadvantages of our cultural industry; the fourth chapter is mainly represented by the United States, France, South Korea and other countries. This paper introduces the internationalization strategies of other countries' cultural industries in the era of globalization, and the fifth chapter mainly studies the internationalization strategies of Chinese cultural industries in the era of globalization.
【學(xué)位授予單位】：安徽財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：G124

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