本文選題：互聯網邏輯 + 傳媒產業(yè)�。� 參考：《新聞與寫作》2014年07期

【摘要】：當前的傳統(tǒng)媒體正通過轉型來謀求新的發(fā)展,當傳統(tǒng)媒體原有的發(fā)展邏輯難以為繼之時,正確理解互聯網邏輯成為傳媒在當下生存發(fā)展的基礎。"連接"與"開放"是互聯網邏輯中的關鍵,傳統(tǒng)媒體只有真正理解互聯網的這兩個關鍵,在重新認識自身核心價值的前提下,重點把握轉型升級中的三種創(chuàng)新策略,才能最終抓住轉型升級的關鍵,找到發(fā)展的進路。
[Abstract]:The current traditional media is seeking new development through the transformation. When the traditional media's original development logic is difficult to continue, a correct understanding of the Internet logic becomes the basis of the media's survival and development in the present. " Connection "and" opening "are the keys in Internet logic. Traditional media only really understand the two keys of the Internet and grasp the three innovative strategies in the transformation and upgrading on the premise of re-recognizing their own core values. Ability to finally grasp the key to transformation and upgrading, to find the path to development.
【作者單位】： 中國人民大學新聞學院;中國人民大學新聞與社會發(fā)展研究中心;
【分類號】：G206

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