本文選題：傳媒集成經(jīng)濟(jì) + 平臺(tái)模式�。� 參考：《當(dāng)代傳播》2015年01期

【摘要】：傳媒集成經(jīng)濟(jì)價(jià)值實(shí)現(xiàn)基礎(chǔ)是系統(tǒng)平臺(tái)的建構(gòu)完善,縱橫及混合集納核心產(chǎn)業(yè)、關(guān)聯(lián)產(chǎn)業(yè)和外圍產(chǎn)業(yè)資源要素,拓展集成化平臺(tái)協(xié)同、外溢、聯(lián)結(jié)等效益,獲得參與產(chǎn)業(yè)整體成本的大幅節(jié)約,實(shí)現(xiàn)費(fèi)省效宏的復(fù)合經(jīng)濟(jì)多元效益。
[Abstract]:The realization of the economic value of media integration is based on the construction and perfection of the system platform, the integration of the core industries, the related industries and the resource elements of the peripheral industries, and the expansion of the benefits of the cooperation, spillover and connection of the integrated platform. To achieve large savings in the overall cost of participation in the industry, to achieve the cost-saving effect macro complex economic multiple benefits.
【作者單位】： 中國(guó)人民大學(xué)新聞學(xué)院;
【分類號(hào)】：G206-F

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