本文選題：動畫電影 + 市場　； 參考：《中國藝術(shù)研究院》2012年碩士論文

【摘要】：動畫電影是文化產(chǎn)業(yè)的一種新興盈利來源,且影響力越來越重要,不僅能夠帶動經(jīng)濟的發(fā)展,促進人民群眾精神文明的建設,更是國家軟實力的重要組成部分。中國的動畫電影上世紀五六十年代曾有過輝煌的歷史,在國際上被稱為“中國學派”,但是在如今的市場上知名的動畫電影以美日作品居多,而動畫電影票房亦是美國居首,中國如何創(chuàng)作優(yōu)秀的動畫電影、尋找適合自己的市場盈利模式成為首要任務。本文首先分析了中國動畫電影的歷史和現(xiàn)狀,尤其對現(xiàn)存的支持體系和問題進行了分析。然后以動畫電影產(chǎn)業(yè)鏈的順序依次分析動畫電影的票房營銷、電影頻道播放盈利、影像制品盈利、新媒體播出盈利和玩具、舞臺劇等衍生品盈利幾種模式,其中以票房和衍生品為主要分析對象。最后提出了幾點建議和對策以期能夠促進中國動畫電影的發(fā)展。
[Abstract]:Animation film is a new profit source of cultural industry, and its influence is becoming more and more important. It can not only promote the development of economy, promote the construction of people's spiritual civilization, but also is an important part of national soft power. Chinese animation films had a glorious history in the 1950s and 1960s, and were called the "Chinese School" internationally. However, in today's market, most of the animation films are made by the United States and Japan, and the box office of animation films is also the largest in the United States. How to create excellent animation movies and find a suitable market profit model has become a top priority in China. This paper first analyzes the history and present situation of Chinese animation film, especially the existing support system and problems. Then, in the order of the animation film industry chain, we analyze the box office marketing of animated films, the profit of movie channel broadcasting, the profit of video products, the profit of new media broadcasting and the profit of derivatives, such as toys, stage plays, etc. In which box office and derivatives as the main object of analysis. Finally, some suggestions and countermeasures are put forward in order to promote the development of Chinese animation film.
【學位授予單位】：中國藝術(shù)研究院
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：J943;J954

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相關(guān)期刊論文 前2條

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本文編號：1781704