本文選題：文化差異　切入點(diǎn)：文化創(chuàng)意產(chǎn)品　出處：《南京大學(xué)》2017年碩士論文

【摘要】：作為"21世界新的黃金產(chǎn)業(yè)",文化創(chuàng)意產(chǎn)業(yè)受到了世界各國(guó)的高度重視,它憑借附加值高、與其他產(chǎn)業(yè)關(guān)聯(lián)度強(qiáng)、污染低的優(yōu)勢(shì),成為國(guó)家調(diào)整產(chǎn)業(yè)結(jié)構(gòu),改善經(jīng)濟(jì)發(fā)展模式的戰(zhàn)略性產(chǎn)業(yè)。文化創(chuàng)意產(chǎn)品是文化創(chuàng)意產(chǎn)業(yè)實(shí)現(xiàn)其經(jīng)濟(jì)增長(zhǎng)點(diǎn)作用的最終表現(xiàn)形式,一國(guó)文化創(chuàng)意產(chǎn)品的貿(mào)易規(guī)模最能體現(xiàn)其競(jìng)爭(zhēng)力、國(guó)際地位以及發(fā)展?fàn)顟B(tài),所以文化創(chuàng)意產(chǎn)品出口的國(guó)際市場(chǎng)競(jìng)爭(zhēng)日益激烈。根據(jù)聯(lián)合國(guó)貿(mào)發(fā)會(huì)數(shù)據(jù),2015年全球文化創(chuàng)意產(chǎn)品出口總額達(dá)5100億美元,年平均增速7.64%,成為國(guó)際貿(mào)易活動(dòng)中的排頭兵。我國(guó)在文化創(chuàng)意產(chǎn)業(yè)發(fā)展上給予了大力的政策支持,多年來(lái)中國(guó)文化創(chuàng)意產(chǎn)品出口額高居全球第一。不容忽視的是,我國(guó)的文化創(chuàng)意產(chǎn)品出口中存在著諸多問(wèn)題,如何進(jìn)一步提高和改善出口成為迫切的問(wèn)題。作為以文化性和創(chuàng)意性為核心的知識(shí)密集型產(chǎn)品,我們預(yù)期文化差異對(duì)文化創(chuàng)意產(chǎn)品的貿(mào)易起著重要作用,從文化差異的影響出發(fā)尋找文化創(chuàng)意產(chǎn)品出口的突破口是本文的研究方向。本文通過(guò)對(duì)文獻(xiàn)的梳理,發(fā)現(xiàn)文化差異對(duì)于國(guó)際貿(mào)易流量的影響并沒(méi)有一致結(jié)論,關(guān)于文化差異影響文化創(chuàng)意產(chǎn)品貿(mào)易的研究更是偏少。本文首先界定了文化創(chuàng)意產(chǎn)業(yè)的含義、文化創(chuàng)意產(chǎn)品的涵蓋范圍和特點(diǎn)以及文化差異的定量方法,通過(guò)我國(guó)文化創(chuàng)意產(chǎn)品的出口規(guī)模、市場(chǎng)結(jié)構(gòu)及出口產(chǎn)品結(jié)構(gòu)的現(xiàn)狀分析了其國(guó)際競(jìng)爭(zhēng)力和存在的問(wèn)題。在此基礎(chǔ)上,選取我國(guó)對(duì)34個(gè)文化創(chuàng)意產(chǎn)品主要出口對(duì)象在2003-2015年的文化創(chuàng)意產(chǎn)品出口額數(shù)據(jù),將文化差異、移民因素、種族多樣性等要素加入引力模型進(jìn)行實(shí)證研究。研究發(fā)現(xiàn),我國(guó)與出口對(duì)象國(guó)的整體文化差異對(duì)我國(guó)的文化創(chuàng)意產(chǎn)品出口起到阻礙的作用,但在六個(gè)分維度上的差異則影響不一;華人移民會(huì)加強(qiáng)移民目標(biāo)國(guó)與我國(guó)之間的聯(lián)系,提升對(duì)中國(guó)文化創(chuàng)意產(chǎn)品的需求;出口對(duì)象國(guó)的民族多樣性不僅會(huì)增加對(duì)我國(guó)文化創(chuàng)意產(chǎn)品的需求,而且會(huì)削弱文化差異的負(fù)面影響,起到正面的調(diào)節(jié)作用。進(jìn)一步對(duì)文化創(chuàng)意產(chǎn)品的主要細(xì)分種類(lèi)產(chǎn)品進(jìn)行研究,我們發(fā)現(xiàn)當(dāng)出口產(chǎn)品種類(lèi)不同時(shí),文化差異對(duì)其貿(mào)易的影響也存在異質(zhì)性,具體來(lái)看,其對(duì)于工藝品、新媒體及視覺(jué)藝術(shù)類(lèi)產(chǎn)品的出口是負(fù)面效應(yīng),對(duì)于設(shè)計(jì)類(lèi)產(chǎn)品的出口會(huì)卻有推動(dòng)的作用,而表演藝術(shù)和出版兩類(lèi)產(chǎn)品對(duì)于文化差異的敏感度很低,基本不受影響。在以上研究的基礎(chǔ)上,針對(duì)我國(guó)文化創(chuàng)意產(chǎn)品出口存在的問(wèn)題和從文化差異的角度,提出相應(yīng)的發(fā)展建議,希望對(duì)文化創(chuàng)意產(chǎn)品的出口策略制定提供有效的思路。
[Abstract]:As a "new gold industry in the 21st century", cultural and creative industries are highly valued by all countries in the world. Because of the advantages of high added value, strong correlation with other industries and low pollution, the cultural and creative industries have become the national readjustment of industrial structure.Strategic industries to improve the economic development model.Cultural and creative products are the ultimate manifestation of cultural creative industries to realize their economic growth point. The trade scale of cultural and creative products of a country can best reflect its competitiveness, international status and development status.Therefore, the international market competition of cultural and creative products export is increasingly fierce.Global exports of cultural and creative products totaled $510 billion in 2015, an average annual growth rate of 7.64 per year, according to the United Nations Conference on Trade and Development, making them the vanguard of international trade.China has given strong policy support to the development of cultural and creative industries. For many years, the export of cultural and creative products in China ranks first in the world.What can not be ignored is that there are many problems in the export of cultural and creative products in our country, and how to further improve and improve the export becomes an urgent problem.As a knowledge-intensive product centered on culture and creativity, we expect that cultural differences will play an important role in the trade of cultural and creative products.The research direction of this paper is to find a breakthrough in the export of cultural and creative products from the impact of cultural differences.By combing the literature, this paper finds that there is no consistent conclusion on the influence of cultural differences on international trade flows, and the research on cultural differences affecting the trade of cultural and creative products is even less.This paper first defines the meaning of cultural and creative industries, the scope and characteristics of cultural and creative products and the quantitative method of cultural differences, through the export scale of cultural and creative products in China.The present situation of market structure and export product structure analyzes its international competitiveness and existing problems.On this basis, the export data of 34 main objects of cultural and creative products in 2003-2015 are selected, and the factors such as cultural differences, immigration factors and ethnic diversity are added to the gravity model for empirical research.It is found that the overall cultural differences between China and the exporting countries hinder the export of cultural and creative products, but the differences in the six dimensions have different effects.Chinese immigrants will strengthen the links between the target countries and China and increase the demand for Chinese cultural and creative products, and the diversity of the exporting countries will not only increase the demand for Chinese cultural and creative products,And will weaken the negative impact of cultural differences, play a positive regulatory role.Further research on the main subdivision products of cultural and creative products shows that when the types of export products are different, the influence of cultural differences on their trade also exists heterogeneity, specifically, for handicrafts,The export of new media and visual arts products is a negative effect, but it will promote the export of design products, while the two kinds of products, performing arts and publishing, have little sensitivity to cultural differences and are basically unaffected.On the basis of the above research, in view of the problems existing in the export of cultural and creative products in China and from the perspective of cultural differences, the author puts forward corresponding development suggestions, hoping to provide an effective way of thinking for the formulation of export strategies of cultural and creative products.
【學(xué)位授予單位】：南京大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：G124;F752.62
，

本文編號(hào)：1730227