本文選題：技術(shù)　切入點(diǎn)：內(nèi)容產(chǎn)業(yè)　出處：《華中師范大學(xué)》2017年碩士論文

【摘要】：技術(shù)作為物質(zhì)生產(chǎn)力的一種表現(xiàn),對(duì)傳媒產(chǎn)業(yè)發(fā)展具有強(qiáng)大的推動(dòng)作用,是重要的增長(zhǎng)極。當(dāng)前傳統(tǒng)媒體除了面臨轉(zhuǎn)型升級(jí)重任外,還面臨生產(chǎn)過(guò)剩、創(chuàng)新能力不足等問(wèn)題,只有通過(guò)供給側(cè)改革,推動(dòng)媒介體制機(jī)制創(chuàng)新,提升內(nèi)容的生產(chǎn)能力,才能做大、做強(qiáng)傳媒產(chǎn)業(yè)。媒體的供給側(cè)改革理論應(yīng)以經(jīng)濟(jì)供給側(cè)改革理論為依據(jù),并結(jié)合傳媒產(chǎn)業(yè)發(fā)展的具體實(shí)際,究其內(nèi)涵,應(yīng)包含以下三個(gè)層面,一是以內(nèi)容產(chǎn)業(yè)為核心;二是進(jìn)行體制機(jī)制創(chuàng)新改革;三是發(fā)揮技術(shù)驅(qū)動(dòng)作用力。供給側(cè)改革是傳媒轉(zhuǎn)型升級(jí)的必然趨勢(shì),是滿足受眾需求的必然選擇,是技術(shù)驅(qū)動(dòng)作用的必然結(jié)果。供給側(cè)改革的目標(biāo)是協(xié)調(diào)發(fā)展,創(chuàng)新發(fā)展與開(kāi)放發(fā)展。技術(shù)能夠推動(dòng)媒介形態(tài)演變,能夠影響媒介政策的制定和媒介制度的變遷,能夠改變傳媒生態(tài)。此外還能促進(jìn)傳媒從業(yè)者工作方式的技術(shù)化、影響傳播產(chǎn)品和內(nèi)容的自然屬性、重構(gòu)媒介組織。未來(lái)傳播技術(shù)的發(fā)展趨勢(shì)主要表現(xiàn)在終端顯示技術(shù)、信息傳輸技術(shù)、信息處理技術(shù)和媒介營(yíng)銷技術(shù)等方面。在內(nèi)容生產(chǎn)方面,技術(shù)革新了內(nèi)容生產(chǎn)理念、重塑了內(nèi)容生產(chǎn)流程、創(chuàng)新了內(nèi)容生產(chǎn)方式;在內(nèi)容產(chǎn)業(yè)平臺(tái)構(gòu)建上,技術(shù)可建立生產(chǎn)平臺(tái)、優(yōu)化管理系統(tǒng),可建立傳播平臺(tái)、增強(qiáng)用戶粘性,可構(gòu)建盈利平臺(tái)、增強(qiáng)盈利支撐點(diǎn)。但媒介技術(shù)驅(qū)動(dòng)面臨風(fēng)險(xiǎn)性、不具有萬(wàn)能性、技術(shù)創(chuàng)新能力普遍不足等問(wèn)題,要堅(jiān)持技術(shù)為基,內(nèi)容為王;以人為本,固本增值;政策扶持,加快創(chuàng)新;加強(qiáng)管理,控制風(fēng)險(xiǎn);統(tǒng)籌兼顧,全面發(fā)展。
[Abstract]:As a manifestation of material productivity, technology plays a powerful role in promoting the development of media industry and is an important growth pole.In addition to facing the heavy task of transformation and upgrading, the traditional media also faces problems such as overproduction and insufficient innovation capacity. Only through supply-side reform, promoting innovation of media systems and mechanisms, and enhancing the production capacity of content, can the media become bigger.To strengthen the media industry.The theory of supply-side reform of the media should be based on the theory of supply-side economic reform, combined with the specific reality of the development of the media industry, and its connotation should include the following three levels: first, the content industry is the core;Second, carry on the system mechanism innovation reform; third, give play to the technology drive force.The supply-side reform is the inevitable trend of media transformation and upgrading, the inevitable choice to meet the needs of the audience, and the inevitable result of the technology driving effect.The goal of supply-side reform is to coordinate development, innovation and open development.Technology can promote the evolution of media form, influence the formulation of media policy and the change of media system, and change the media ecology.In addition, it can promote the technicalization of media practitioners, influence the natural attributes of media products and content, and restructure media organizations.The development trend of communication technology in the future mainly includes terminal display technology, information transmission technology, information processing technology and media marketing technology.In terms of content production, technology innovates the concept of content production, reinvents the process of content production, and innovates the mode of content production; in the construction of content industry platform, technology can establish production platform, optimize management system, and establish communication platform.Enhance user stickiness, can build profit platform, enhance profit support point.But the media technology drive faces the risk, does not have the omnipotence, the technical innovation ability universal insufficiency and so on, must insist on the technology as the foundation, the content is king, the people-oriented, the firm foundation adds value, the policy supports, speeds up the innovation, strengthens the management, controls the risk;Overall planning and all-round development.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G206-F

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